Impact of electronic word of mouth on impulsive buying behaviour:the moderating role of big 5 personality traits

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Thesis Info

Author

Mudassir Husnain

Supervisor

Imran Qureshi

Department

Department of Accounting and Finance

Program

Institute

International Islamic University

Institute Type

Public

City

Islamabad

Province

Islamabad

Country

Pakistan

Thesis Completing Year

2015

Thesis Completion Status

Completed

Subject

Accounting & Finance

Language

English

Other

MS 659.133 MUI

Added

2021-02-17 19:49:13

Modified

2023-01-06 19:20:37

ARI ID

1676722296905

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