شعر و ادب کو پروان چڑھانے میں ادبی شخصیتوں کا اپنا مقام و مرتبہ ہے یہ کیسے ہو سکتا تھا کہ رسائل و جرائد اور اخبارات ان سے پیچھے رہتے خطہ سیالکوٹ کے مقامی رسائل و جرائد اور اخبارات ادب کی ترقی کے لیے ماضی سے اہم خدمات سر انجام دیتے چلے آرہے ہیں۔ان میں ’’نوائے سماج‘‘،’’ندائے سیالکوٹ‘‘،’’ہمدرد پاکستان‘‘ ،’’محنت کش‘‘ اور ’’شبنم‘‘ اہم رسائل و جرائد میں شمار ہوتے ہیں۔ان رسائل و جرائد اور اخبارات کے باقاعدہ ادبی ایڈیشن بھی شائع ہوتے رہے ہیں۔
سیالکوٹ کے اخبارات کی موجودہ صف میں ’’صدائے شہر‘‘ ،’’نوائے شمال‘‘ اور ’’اخبار سیالکوٹ‘‘ نمایاں اخبارات ہیں۔رسائل و جرائد کی فہرست میں ’’مرے کالج میگزین ‘‘،’’مفکر‘‘،’’کاوش‘‘، ’’افق‘‘،’’محورِحیات ‘‘، ’’اقدار‘‘، ’’ادراک‘‘، ’’انتخاب‘‘، ’’کیہان‘‘، ’’یدبیضا‘‘، ’’گجر‘‘، ’’کرائیڈن‘‘، اور’’سٹی میگ‘‘آج بھی ادبی خدمات میں اہم کردار ادا کر رہے ہیں۔
’’گجر‘‘ ،’’انتخاب‘‘،’’ید بیضا‘‘ تاب اسلم کے شعور و فکر کا نچوڑ ہیں ان تینوں رسائل وجرائد کو تاب اسلم بڑی عرق ریزی سے ادبی دنیا کے سامنے پیش کرتے رہے ہیں۔ان ادبی رسائل نے بہت سے نئے لکھنے والوں کی راہنمائی کا فریضہ سر انجام دیا ہے۔تاب اسلم کے ان جرائد کو نہ صرف سیالکوٹ بلکہ برصغیر پاک و ہند کے نامور ادبا و شعرا ،ناقدین اور محققین کا قلمی تعاون حاصل رہا۔سیالکوٹ کے اہم ادبی رسائل و جرائد کے تعارف کے لیے تفصیل پیش کی جاتی ہے۔
۱۔ مر ے کالج میگزین :
مرے کالج میگزین کا پہلا شمار ہ نومبر...
The Science of Human Behavior (Psychology) governs every facet of our lifespan. The scope of psychology is so vast that it touches all major disciplines of medical science, social science, cultural studies and humanities. It does not just connect with subjects ranging from mathematics and biology to sociology and philosophy, but its methods and discoveries help other disciplines as well. Psychology influences legal affairs and national policies, yet it primarily deals with the cognition of human nature and its relevance to the respective domain. The article is aimed to elaborate that the comprehension of human behaviour in the illumination of the Holy Qur’an is an essential need in every aspect of life such as; educational activities, social and political institutions, ethical reflection or societal choice and the method of preaching.
Environmental issues have gained remarkable attention in last two decades. The meager voice raised in early 70’s regarding environmental protection has become the worldwide recognized green marketing campaign. Environmental issues not only got attention of the civil society but also proved to be the most important marketing opportunity for the marketers in the developed countries. Environmental issues has also forced the governments and regulatory authorities to formulate the eco-friendly rules and regulations. Apparently quite less work has been done on green marketing in the developing countries. The conceptual framework developed for this study is to investigate the factors affecting the green purchase intention and actual green purchase behavior in developing countries. Based on theory of reason action (TRA), theory of planned behavior (TPB), in conjugation with attribution theory and using media as influencer, it was tired to analyze the values and attitude influencing the green purchase intention (GPI) and actual green purchase behavior (GPB).The study empirically tested the impact of media, perceived consumer effectiveness (PCE), Environmental concern (EC), Internal environmental locus of control (INELOC), External environmental locus of control (EXELOC) on behavioral intention and actual purchase behavior related to green products. A self-administrated questionnaire was used to conduct this quantitative study and all the variables were measured by using well established measurement scales. The sample size used in the study was five hundred eighty-four and the respondents were selected by using purposive sampling technique. The hypothesized causal relationships were tested by structure equation modeling (SEM) and Analysis of moment structure (AMOS) version 21 is used to perform the confirmatory factor analysis (CFA) and path analysis. The findings of the study revealed that media significantly influence the perceived consumer effectiveness (PCE), environmental concern (EC), internal environmental locus of control (INELOC) and external environmental locus of control (EXELOC). It was also reported that perceived consumer effectiveness (PCE), internal environmental locus of control (INELOC) and external environmental locus of control (EXELOC) had a significant impact on the green purchase intention (GPI), but environmental concern (EC) had no significant impact on green purchase intention (GPI). The result finding also validates the theory of planned behavior (TPB) in the context of developing countries that Green purchase intention (GPI) has significant impact on green purchase behavior (GPB). Awareness campaigns should be run for green products to enhance the public awareness regarding environmental issues. Media can play a very vital role for the adoption and acceptance of green products. Regulatory authorities and government should make and enforce laws to protect the environment. Government should make environmental friendly policies, subsidize the green product and offer incentives for the producers of the green products. Companies should also take this green revolution as an opportunity to win the consumer heart and dollars. Firms should focus on R&D for green alternatives and offer green substitute for conventional products to get the first mover advantage, as seemingly future is bright for the green products only.