Aristotelian Fallacies and Strategies in Advertisement: A Media Discourse Analytical Study

The present study focuses on the power embedded in the use of language in print media which, though without logic, is still powerful. For this purpose, some advertisements from the print media are selected and analysed through three Aristotelian fallacies namely fallacy of authority, the fallacy of majority and appeal to authority along with three strategies of logos, pathos, and ethos as given by Aristotle. The analysis of data shows that language has a power of its own which is not always logical but people make use of such power to become influential. Fallacies and the strategies behind the use of language act as tools to practice this kind of power. In the selected advertisement discourse, these fallacies and strategies are used to convince people and market the products, often by erroneous arguments. Encouraging positive trends in the rate of literacy, prevailing scientific approach and introducing the subject of ‘logic’ right from the school can counter such fallacies in the language. The teaching of logic and rhetoric can encourage students to question and reason the arguments presented to them in everyday text and talk. The inclusion of such subjects can be empowering for the students to counter the illogicality and falsehood in the use of language so they cannot be subjugated by fallacies in the language.

Dynamics Numerical Optimization and Control of Dynamic Soaring Maneuvers for a Morphing Capable Unmanned Aerial Vehicle

Dynamicsoaringisaversatilemaneuverexecutedtoacquireenergyavailable in the atmospheric wind shears. For UAVs, dynamic soaring maneuvers have mostly been confined in literature to fixed configurations. In order to analyzetheextenttowhichdynamicsoaringisinfluencedbydifferentmorphologies, aninnovativeconceptofintegratingdynamicsoaringwithmorphingcapabilities is introduced in this research. Through simulations, two major studies were performed. One of them analyzed the impact of span morphology and the other of sweep morphology on dynamic soaring parameters. An Unmanned Air Vehicle(UAV) with standard wing-tail configuration is considered. The aerodynamic modeling is based on empirical estimation procedure duly validate dwit numerical Vortex Lattice Method(VLM).Three-dimensional point-mass UAV equations of motion and nonlinear wind gradient profile are used to model the flight dynamics. The trajectory optimization problem is formulated as an optimal control problem using hp-adaptive Guassian quadrature collocation technique. Optimal soaring trajectories are generated for both morphologies. Parametriccharacterizationofthekeyperformanceparametersisperformed to determine the optimal platform configuration during various phases of the maneuver. The comparison of morphing ability during flight is compared with its fixed-wing counterpart. Simulation results demonstrate the benefits of extending soaring maneu vers to morphing configurations and its viability for onboard utilization. Results indicate 15% lesser required wind shear by the proposed span morphology and 14% lesser required wind shear by the proposed sweep morphology, in comparison to their respective fixed wing counterparts. This shows that the morphing UAVcanperformdynamicsoaringinanenvironment,wherefixedconfiguration UAVs might not, because of lesser available wind shears. Apart from this, span morphology reduced drag by 15%, lift requirement by 11% and angle of attack requirement by 20%, whereas increased the maximum velocity by 6.2%, normalized energies by 9% and improved loitering parameters (approximately 10%), in comparison to fixed span configurations. Similarly, sweep morphology guaranteed 20% drag reduction, 16% lesser angle of attack requirement and improved loitering performance over the fixed sweep configurations. The stability analysis of the nonlinear system along the optimal trajectory is then performed utilizing both linear (Floquettheory) and nonlinear (Contraction theory) techniques. Stability of dynamic soaring orbits is important since the trajectories can get disturbed by a strong gust or crosswinds causing the UAV to veer off-course. Although control system can be designed, a stable orbit can reduce the control effort and power. The problem of analyzing stability is treated from the context of a periodic coefficient system. The stability analysis revealed that a closed-loop control is necessary as the system dynamics are inherently unstable. AgeometricnonlinearcontrollabilityanalysisofUAVunderdynamicsoaring conditions is then performed. To achieve such an objective, the state-of-theartmathematicaltoolsofnonlinearcontrollabilityareutilized. Thecontrollability of a flying vehicle along that optimal soaring trajectory is analyzed. More im portantly, the geometric nonlinear controllability characteristics of generic flight dynamics is analyzed in the presence and absence of wind shear to provide a controllability explanation for the role of wind shear in the physics of dynamic soaring flight. It is found that the wind shear is instrumental in ensuring controllability as it allows the UAV attitude controls (pitch and roll) to play the role of thrust in controlling the flight path angle. The presented analysis represents a controllability-based mathematical proof for the energetics of flight physics.