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Evaluating the advertising effectiveness, store ambience and layout on the consumer purchase behaviour in clothing store

Thesis Info

Author

Muhammad Asim

Supervisor

Syed Adnan Shabir

Department

Department of Marketing

Program

MBA

Institute

International Islamic University

Institute Type

Public

City

Islamabad

Province

Islamabad

Country

Pakistan

Thesis Completing Year

2014

Thesis Completion Status

Completed

Page

iv, 20

Subject

Marketing

Language

English

Other

MA/MSc 658.8342 MUE

Added

2021-02-17 19:49:13

Modified

2023-01-06 19:20:37

ARI ID

1676722588384

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