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Indian celebrity endorsement in Pakistan lawn brands and its impact on purchase decision

Thesis Info

Author

Maheen Mukhtar

Supervisor

Aneeqa Ali

Department

Department of Media and Communication Studies

Program

BS

Institute

International Islamic University

Institute Type

Public

City

Islamabad

Province

Islamabad

Country

Pakistan

Thesis Completing Year

2014

Thesis Completion Status

Completed

Page

ix,36

Subject

Media and Communication Studies

Language

English

Other

BS 302.23 MAI

Added

2021-02-17 19:49:13

Modified

2023-01-06 19:20:37

ARI ID

1676722672597

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