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Effectiveness of celebrity endorsements in advertising from the public's perspective

Thesis Info

Author

Gondal, Sarah Azam

Department

Department of Media and Communication Studies

Program

BS

Institute

International Islamic University

Institute Type

Public

City

Islamabad

Province

Islamabad

Country

Pakistan

Thesis Completing Year

2011

Thesis Completion Status

Completed

Subject

Media and Communication Studies

Language

English

Other

BS 302.23 GOE

Added

2021-02-17 19:49:13

Modified

2023-01-06 19:20:37

ARI ID

1676722855100

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مسجد حسین

مسجد حسین

مسجد الازہر شریف اور مسجد حسین کے درمیان ایک بڑی شاہراہ ہے ہم نے اس بڑی شاہراہ کو مشکل سے عبور کیا ،کیونکہ یہاں گاڑیوں کا رش انتہا پر تھا ۔عشا کی نماز کے لیے ابھی کچھ وقت باقی تھا ۔مسجد حسین کے میناروں پر لگے لائوڈ سپیکروں سے خوش الحان قاری کی تلاوت کی آواز کانوںکو بھلی لگ رہی تھی ۔جوں ہی قاری آیت کے خاتمے کے بعد سانس کی بحالی کے لیے وقفہ لیتا تو ساتھ بیٹھے سامعین داد کے طور پر بلند آواز سے ’’اﷲ‘‘پکارتے ۔دکتور محمود نے بتا یا کہ یہ ایک تاریخی مسجد ہے یہاں امام عالی مقام حضرت امام حسین ؑ کا سر مبارک دفن کیا گیا ہے ۔یہاں دنیا بھر سے اہلِ تشیع زیارت کے لیے آتے ہیں ۔اس مسجد کی انفرادیت یہ بھی ہے کہ قاری عبدالباسط اور کئی دوسرے قرأ یہاں نماز سے پہلے تلاوت کرتے اور سامعین سے داد وصول کرتے رہے ہیں یہ روایت آج بھی قائم ہے۔ امام حسین ؑ کے سر مبارک کے حوالے سے جب اہلِ تشیع دوستوں سے تصدیق کی تو معلوم ہوا کہ صرف شیعہ فرقے دائود بوہری کا یہ دعویٰ ہے باقیوں کا نہیں ۔قبلے کی طرف منبر سے دائیں جانب ایک بڑے ہال میں چاندی کی جالیوں سے سر اقدس والی جگہ کو ڈھانپا گیا ہے ۔ زائرین اس کے گرد چکر لگا رہے تھے بعض وہاں نوافل پڑھ رہے تھے۔ یہاں مکمل مسلکی آزادی تھی ۔کوئی شیعہ کافر ،کوئی سنی کافر کی آوازیں نہ تھیں ۔چند مخیر حضرات لوگوں میں نیاز تقسیم کر رہے تھے ۔مجھے بھی ایک سخی نے کھجور ،ٹافیوں اور چاکلیٹ کے پیکٹ تھما دیے ۔

مسجد حسین ایک کشادہ مسجد ہے نمازِ عشاء کے لیے جب جماعت کھڑی ہوئی تو میرے خیال کے برعکس پوری مسجد...

دور العرب فی ازدھار الثقافۃ الاندلسیۃ الاسلامیۃ واسبہ

This article shows the Islam and its followers (Arabs) had created a civilization that played very important role on the world stage for more than a thousand years. One of the most important specific qualities of the Islamic civilization is that it is a well-balanced civilization that brought together science and faith, struck a balance between spirit and matter and did not separate this world from the Hereafter. The Islamic civilization in Spain encompasses many fields that left a profound imprint in the Iberian Peninsula and Europe. The cultural climate of Spain in the era of Muslim rule (711-1492) brought about a prospering of different aspects of science and culture. Numerous schools and libraries were established and books were procured due to which the majority of the people were literate. Literature and art flourished. Buildings were constructed and Islamic art with its specific qualities was cultivated. Because of that movement, Cordoba became the civilization capital of both Spain and the West in general. Many schools were established in it, such as medical and technical schools in addition to the general education and other vocational schools. Hospitals, chemical plants and observatories were also built.  

A Comparative Study of Microfinance Institutions of India, Pakistan and Bangladesh: Philosophy, Methodology and Performance

This thesis is about comparative analysis of microfinance institutions of three major countries of South Asia which are India, Pakistan and Bangladesh. At present microfinance is very common in these countries and many microfinance institutions are operating in each country; maximum number of microfinance borrowers i.e. 58.6 million and average loan balance, which is USD 144, are in South Asia and so it is the most sensitive part of the world in terms of poverty. The comparison of the microfinance institutions is done on the basis of philosophies of these institutions, the working methodologies and models of microfinance these MFIs have adopted and the performance of these institutions. Performance of microfinance institutions is measured using four parameters, which are sustainability/profitability, outreach, operational and financial efficiency and compliance. Comparison is done first of the three countries and then of the microfinance institutions of each type, categorized as NGOs, NBFIs, Cooperatives and Credit Unions, Banks and others. Data is taken from the Microfinance Information Exchange for a period of 11 years from 161 MFIs, 99 MFIs of India, 25 MFIs of Pakistan, and 37 MFIs of Bangladesh. Assets, Average deposit balance per depositor, Average deposit balance per depositor / GNI per capita, Average loan balance per borrower, Average loan balance per borrower / GNI per capita, Borrowers per staff member, Borrowings, Capital/asset ratio, Cost per borrower, Debt to equity ratio, Depositors per staff member, Deposits, Diamonds, Equity, Financial expense/ assets, Financial revenue/ assets, Gross Loan Portfolio, Number of active borrowers, Number of depositors, Operating expense/ assets, Operating expense/ loan portfolio, Personnel, Portfolio at risk greater than 30 days, Provision for loan impairment/ assets, Return on assets, Return on equity, Women borrowers, Write-off ratio, and Yield on gross portfolio (nominal) are used as the variables of various areas of performance. The endogenous variables are Return on Assets and Return on Equity for sustainability, number of borrowers per staff member for operational efficiency, cost per borrower for financial efficiency, and number of active borrowers for outreach. Panel data analysis is done after checking the assumptions. Normality of data is checked using Jarque-bera test and linearity using normal probability plot. Variance Information Factors of variables are seen to find out multicoliearity and scattered diagram for detecting Heteroskedasticity. Hausman Test is applied to find out the suitability of Fixed or Random Effect Model. In addition to this descriptive analysis of the variables is also done. This study concludes that there are many models of microfinance prevalent in the three A COMPARATIVE STUDY OF MFIs OF SOUTH ASIA 13 countries. Due to requirements of fund providers and also to pay interest to the depositors, in case of MFIs where savings are also a part of microfinance, sustainability is the main issue and Institutionists’ Approach is more commonly followed. Very few MFIs follow Welfarists’ Approach due to high financial operational costs of MFIs. Very few common factors were found in relevant Fixed or Random Effect models in each area of analysis, both in the grouping of countries and also the institutions type.