Effectiveness of celebrity endorsements in advertising from the public's perspective

Thesis Info

Author

Gondal, Sarah Azam

Department

Department of Media and Communication Studies

Program

Institute

International Islamic University

Institute Type

Public

City

Islamabad

Province

Islamabad

Country

Pakistan

Thesis Completing Year

2011

Thesis Completion Status

Completed

Subject

Media and Communication Studies

Language

English

Other

BS 302.23 GOE

Added

2021-02-17 19:49:13

Modified

2023-01-06 19:20:37

ARI ID

1676722855100

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Effectiveness of celebrity endorsements in advertising from the public's perspective

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