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Effectiveness of television advertisements in consumption of fizzy drinks

Thesis Info

Author

Rabiya Khan

Department

Department of Media and Communication Studies

Program

BS

Institute

International Islamic University

Institute Type

Public

City

Islamabad

Province

Islamabad

Country

Pakistan

Thesis Completing Year

2012

Thesis Completion Status

Completed

Subject

Media and Communication Studies

Language

English

Other

BS 659.143 RAE

Added

2021-02-17 19:49:13

Modified

2023-01-06 19:20:37

ARI ID

1676722856531

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المبحث الثالث: الأدب النسائي في اللغة الأردية

المبحث الثالث: الأدب النسائي في اللغة الأردية

 لقد تغیر أحوال الباکستان بعد توحیدہ وتغیر أحوال الناس والمجتمع۔۔۔ وحتی الأدب والشعر طرأ علیھما الکثیر من التغییرات وتغیرت لغۃ الغزل بعد ان کانت لغۃ جامدۃ قویۃ لا تقبل التغییر ولکن بعد توحید الباکستان أصبحت ھذہ اللغۃ مرنۃ متطورۃ تقبل التغیر، واختار الشعراء لغۃ سھلۃ وأسلوبًا رقیقًا وتعبیر ًامتناغمًا مع العصر والمجتمع وتغیرت موضوعات الغزل من تغیر الحالات والضروریات۔ واتسعت مجالات الأدب وتقدم الغزل وأقبلت التغییرات وتعرفت علی کلِ ما ھو مقبول ومعروف۔ وقام الكثير من الشعراء والشاعرات ينظمون قصائدهم في اللغة الأردية، ودخل في الشعر أسلوب مرن، سھل، لا صعوبۃ فیہ ولا تعقید، أسلوب قریب من النثر ویُقال لھذا النوع من الشعر في الأردو(نثري نظم) ویقال في الأدب العربي الشعر الحُر۔

 وفي عام 1972دخل ھذا النوع الجدید من الشعر في الأدب الأردو وکون لنفسہ مکانۃ بین القُراء والأدباء وھذا النوع من الشعر (الشعر الحُر) یطابق العصر ویمکن أن یتناول مواضیع مختلفة متنوعۃ۔

 تخلص الغزل الحديث من التکلفات والزخرفات وتقدم إلی التجرید مع أنھ يتناول الخیالات والأفکار والأحاسیس الجدیدة، والشاعرات الباکستانیات قد من الکثیر للأدب قبل توحید الباکستان ولکن کانت أفکارھن مقیدۃ بقیود المجتمع ومع ھذا حاولن الإعراب عن أفکارھن ومشاعرهن ولکن بعد التوحید تظاھرت النساء بجرأۃ أکبر وتناولن مواضیع أکثر وذلک حسب ضرورات المجتمع وخاصةً شاعرات اللغة الأردية . لأن بازدیاد الناس تزداد المسائل، وقد قدمت شاعرات العصر الجدید للأدب کل ما ھو جدید ومتطور ویقبل التغییر والتعدیل مع أفکارھن الجدیدۃ والفھم المتطور والذوق الرفیع والأسالیب الحدیثۃ والمواضیع المختلفۃ الموافقۃ للعصر الحدیث۔ ومن أھم ھؤلاء الشاعرات ادا جعفري، کشور ناھید، فھمیدہ مرزا اللاتي فتحن مجالًا کبیرًا لإدخال شاعرات جدیدات وبالفعل حصل ھذا وقد تم التعرف علی شاعرات متقدمات ومتطورات ذھنیاً وعقلیاً وعلمیاً وأدبیاً ومن بینھن (پروین شاکر) الإسم المتلألئ في عالم الأدب والشعر الحدیث۔

 

أثر مؤشرات التغري املناخي يف انتشار بعض اإلمراض املعدية يف حمافظة ذي قار

The study examines the impact of climate change on the spread of some diseases in Thi- Qar Province through collecting and analyzing data about various weather elements and phenomena of some monitoring stations ( Nasiriyah ) for a high-temperature climatic cycle of 78 years (1941-2018). It is divided into seven consecutive and different time periods, 1941-1951, 1952-1962, and 1963-1973, 1974-1984, 1985-1995, 1996-2006, 2007-2018. These elements and phenomena are solar radiation, temperatures (maximum and minimum), wind (Dust storm, rising dust, suspended dust), and the thermal extremes phenomenon (heat and cold waves) The research aims to reveal the reality of trends in climate of the province of thi qar, and find out the reality of the general trend of the elements of climatic different by relying on a series of evidence statistical number of climatic variables for the meteorological station in Nasiriyah especially temperature, wind speed, relative humidity and rainfall, and extreme dust The most important results of the research showed that temperatures trending upward in sync with a clear reduction in the amount of relative humidity and rainfall which threatens a sharp repeating the phenomenon of drought in the future. The research study has found that the City of Nasiriyah ranked first in human diseases for the period 2009-2018, as the reasons for this level of diseases include that Nasiriyah is subject to the recurrence of dusty weather phenomena due to its proximity to the Western Desert Plateau, as well as the lack of cultivated and water-covered areas. This city witnesses serious air pollutions due to the concentration of a large number of factories located near inhabited areas, as well as, the spread of brick factories in the regions of the city, such as, brick factories in the area of El-Islah. This is public services, in addition to the building projects, deterioration of sewage overflow, the spread of epidemics and insects harmful to human health, other climatic environmental pollutants, such as the spread of pollen, plant scents and air allergens, which contributed to the increase in the severity of skin diseases, climate eyes, arthritis and respiratory allergies. The city of Al-Shatra ranked second in the number of people with climatic diseases, Al-Rifai ranked third with infected cases, Souk Al-Shuyoukh ranked fourth, and finally Al-Jibayish ranked fifth and last in people with climatic human diseases for the period 2009-2018 in Dhi- qar province due to the same geographical, climatic, medical, and environmental causes indicated earlier.

Integrated Use of Rhizobacteria Containing Acc- Deaminase Activity, Mineral Fertilizers and Compost to Improve Growth and Yield of Oil Seed Crops

Favorable alliance between rhizosphere bacteria and crop plants induced marked improvement in the plant growth. These beneficial microbes had directly and indirectly shaped plant growth through variety of growth promoting traits. Besides other characteristics, some rhizobacteria have distinguished ability to possess an enzyme 1- aminocyclopropane-1-carboxylate deaminase (ACCD), an immediate precursor of ethylene. Bacterial ACC-deaminase activity modulates endogenous production of ethylene in the rhizosphere thus endorse plant growth promotion. Hence, Use of beneficial bacterial inoculation was assessed through compost and varying level of mineral fertilization in order to improve growth, yield and quality attributes of oil seed crops under study. Organic amendment like compost not only provides an ideal tool for integrated nutrient management with PGPR but also represents a perfect substrate for microbial growth of diverse nature. Integrated effect of rhizobacterial inoculation with organic and inorganic amendments on sunflower and soybean was examined in a variety of experiments. Minimal salt medium with ACC as an ace source of nitrogen had been employed to isolate beneficial bacteria from rhizosphere of both oil seed crops. For authentification, these isolates were further monitored for their diverse plant growth promoting abilities under gnotobiotic conditions. Selected rhizobacterial isolates were further screened under pot experiment in addition to evaluate general growth pattern under pot experiments. Finally, based on performance under pot conditions rhizobacteria were chosen for field trials in two seasons (spring and winter) grown sunflower and soybean respectively. Characterization of selected rhizobacterial isolates was also carried out for several plant growth enhancing attributes. It had been viewed that ACC- deaminase based bacterial biotechnology improved growth, yield and qualitative features of sunflower and soybean through integrated management approach rather than sole inoculation and mineral fertilization