Experiential marketing and brand salience: a theoretical framework for a market phenomenon

Thesis Info

Author

Amjad Shamim

Department

Department of Technology Management

Program

Institute

International Islamic University

Institute Type

Public

City

Islamabad

Province

Islamabad

Country

Pakistan

Thesis Completing Year

2010

Thesis Completion Status

Completed

Subject

Technology Management

Language

English

Other

MS 658.827 AME

Added

2021-02-17 19:49:13

Modified

2023-01-06 19:20:37

ARI ID

1676722877985

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Experiential marketing and brand salience: a theoretical framework for a market phenomenon

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Other

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