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Management marketing mix strategies of Nastle

Thesis Info

Author

Dasti, Muhammad Zahid Arif

Department

Department of Technology Management

Program

MBA

Institute

International Islamic University

Institute Type

Public

City

Islamabad

Province

Islamabad

Country

Pakistan

Thesis Completing Year

2005

Thesis Completion Status

Completed

Subject

Technology Management

Language

English

Other

MA/MSc 658.8 DAM

Added

2021-02-17 19:49:13

Modified

2023-01-06 19:20:37

ARI ID

1676722976898

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دہر میں اسمِ محمد سے اُجالا کر دے

دہر میں اسم محمد سے اُجالا کر د ے
نحمدہ ونصلی علی رسولہ الکریم امّا بعد فاعوذ بااللہ من الشیطن الرجیم
بسم اللہ الرحمن الرحیم
معزز اسا تذہ کرام اور میرے ہم مکتب شاہینو!
آج مجھے جس موضوع پر اظہار خیال کرنا ہے وہ ہے: ’’دہر میں اسمِ مُحمَّدؐ سے اُجالا کردے‘‘
کی محمد سے وفا تو نے تو ہم تیرے ہیں
یہ جہاں چیز ہے کیا لوح و قلم تیرے ہیں
صدرِ ذی وقار!
ہم مسلمان ہیں، ہم کلمہ گو ہیں ، ہم اللہ اور رسولؐ پر ایمان رکھتے ہیں، ہم زباں سے بھی کہتے ہیں اور دل سے بھی تصدیق کرتے ہیں کہ اللہ ایک ہے اور محمدرسول اللہؐ اس کے آخری رسول ہیں۔
جنابِ صدر!
اس کے باوجود ہم پستی کا شکار کیوں ہیں ، ہماری صفوں میں اتحاد کیوں نہیں ہے، ہم متحد کیوں نہیں ہیں، ہماری زندگی میں عروج کیوں نہیں ہے، ہماری حیات پستی کی طرف کیوں مائل ہے۔
جنابِ صدر!
اس کا سبب یہ ہے کہ ہمارا اعتقاد صرف زبان کی حد تک رہ گیا ہے، ہماری محبت صرف زبانی ہے، ہمارا انس صرف عارضی ہے، ہمارا پیارصرف جزوقتی ہے۔ ہم نام کے مسلمان ہیں ہمارا ظاہر اور باطن یکسانیت کا مظہر نہیں ہے۔
جنابِ صدر!
اگر ہم چاہتے ہیں کہ اقوام عالم میں ہمارا نام ہو، ہماری دنیوی و اُخروی زندگی بہتر ہو، ہم معاشرتی لحاظ سے پسماندگی کا شکار نہ ہوں تو محمد رسول اللہؐ سے اپنی محبت کے معیار کو بلند کرنا ہوگا، رسول اللہؐ کی سنتوں پر عمل کرنا ہو گا، اسی سے ہم پستی سے نکل کر بلندی پرپہنچ سکتے ہیں۔
قوت عشق سے ہر پست کو بالا کر دے
دہر میں اسمِ محمد سے اجالا کر دے
والسلام

ضرورة تبني الأدب الإسلامي في عصر المادة الحديث ودور الأديب المسلم في نشره

Our current Islamic literature must adapt the post modem literary trends so as to make it more readable and reader-friendly. It is this optimizing and modernizing trendstylistically that would enhance the worth and readability of Islamic literature. The present article is an effort to review the reader friendly formats for Islamic literature so that it may become more inspiring.

Immunodynamics of Hiv-1 in Genetically Diverse Cohorts

Under the influence of host immune pressures, human immunodeficiency virus (HIV) rapidly accumulates and selects mutations that confer survival advantage to the virus. The human leukocyte antigen (HLA) represents one of the major host selection pressures that drive the antigenic evolution of HIV. During the course of infection, the interplay of host and virus factors determines the eventual outcome of the disease as well as the repertoire of predominant viral mutants in a given host milieu. In global perspective, this cross-talk between the host and the virus is observed as population-specific amplification of particular HIV subtypes, recombinant forms, or mutation variants. This study focuses on the HIV immunogenic protein Gag to analyze; a) the association of host immunity and viral genetic variability with disease progression, b) HIV subtype A divergence and epitope evolution at global as well as at population level, and c) co-occurring epitope mutations in HIV Gag, using a new in-house bioinformatics tool. Methodology: In this study, a total of 1893 subtype A sequences, from mid-1980s to late 2000s, representing 19 different countries, were included for global analysis. For cohort study, 15 Afghan, 50 Kenyan and 74 Pakistani HIV positive samples were collected. Using a variety of bioinformatics software, the sequences from HIV-1 Gag region p24 and p2p7p1p6 were analyzed for mutations affecting genetic divergence and epitope evolution (predominantly V303 to T303 mutation in the Pakistani and Kenyan cohorts, respectively). Subsequently, the population-specific Gag mutations V303 and T303 were focused for in vitro analysis. Proteasomal assays followed by Mass Spectrometry were performed to evaluate the significance of V303 and T303 mutation in epitope processing. The HIV divergence was analyzed using phylogenetic networks and Bayesian Skyline plot, whereas, the genomic variability of Gag was measured in terms of GàA substitutions and Shannon entropy. Finally, a new Bioinformatics software, I-CAN (Identification of Co-occurring Amino acids and Nucleotides), was developed and used to analyze Gag epitope mutations co-occurring with the mutation V303T in Pakistani and Kenyan sequences. Results: In the Kenyan cohort, a linear trend between HIV genomic variability, and high viral load and low CD4 count was observed. Furthermore, certain Gag mutations unique to either Pakistani or Kenyan cohort were observed to affect the epitope processing in a population-specific manner. As a consequence of these mutations, epitope pattern in the two cohorts was uniquely altered. In the global analysis, it was observed that the HIV subtype A diverged around mid-90s from Kenya, exhibiting an upward trend in genomic variability that peaked in the last 5 years (2005-2010) of the analysis. A similar trend was also observed in Gag epitopes, where point mutations gave rise to novel Gag epitopes, evolving especially in the years 2005-2010. Finally, the results from the tool I-CAN, indicated a strong association in certain Gag co- occurring epitope mutations and the patient‟s HLA types. Conclusion: A pattern of population-specific Gag epitopes was observed that appeared to be evolving under selection pressures from the host HLA. Further investigation of these mutations will enhance the understanding of the evolution of HIV under host/population-specific selection pressures. This information may be helpful in designing vaccine and treatment strategies against HIV.