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طارق رحمٰن، ڈاکٹر:...
Mufti Muhammad Shafi's tafseer is an important and educational extract in the Quranic field. Tafseer Muarif ul Quran has its own relevance and rank amongst others. This tafseer concentrates on current fiqhi issues and gives their solutions with strong signs It is also discussed social issues of the society. This article examines the fiqhi style and qualities of Mufti shafi "especially the study of Surah Noor" which are prominent factors of the Tafseer. This Tafseer has converted difficult terms and words into easy ways and elaborated Quranic verses with Hadith and old translations.
Banks are considered as the most prestigious financial institutions; their impact on economy is widely accepted
and recognized. Customers are the most prominent factor which may affect the success of banks. Customer
satisfaction and factors contributing towards customer satisfaction and loyalty become the most prominent
studies in almost all types of organizations. Achieving customer satisfaction without customer loyalty is
worthless. Customer satisfaction and loyalty have been empirically investigated in many ways and tested in
numerous organizations.
This study provides help in relationship marketing to retain the loyal customers. Objectives of Study are to find
out the factors that play a key role to enhance the customer loyalty. To get and retain loyalty, different important
variables service quality, customer relational benefits, relational bonds & customer satisfaction have been
discussed in this study. This research investigates the role of service quality, customer relational benefits and
relational bonds to enhance the customer satisfaction and customer loyalty as well. This study focuses and
discusses empirically findings from 422 customers of different banks situated in Multan. AMOS and SPSS were
used to analyze the data. Descriptive statistics, frequency distribution, correlation, confirmatory factor analysis
and structure equation modeling tools were used to analyze the data.
Major finding of this study indicates that service quality, customer relational benefits, relational bonds &
customer satisfaction are key players that enhance and retain the customer loyalty. This study provides a
comprehensive guide line for managers to access and retain the loyal customers.