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Effectiveness of humor in advertising and its impact on consumers buying behavior

Thesis Info

Author

Duaa Naseem

Supervisor

Amrat Haq

Department

Department of Media and Communication Studies

Program

BS

Institute

International Islamic University

Institute Type

Public

City

Islamabad

Province

Islamabad

Country

Pakistan

Thesis Completing Year

2017

Thesis Completion Status

Completed

Page

v, 43

Subject

Media and Communication Studies

Language

English

Other

BS 659.1 DUE

Added

2021-02-17 19:49:13

Modified

2023-01-06 19:20:37

ARI ID

1676723580447

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پروفیسر فضل الرحمن فریدی

پروفیسر فضل الرحمن فریدی مرحوم
۲۶؍ جولائی کے اخبار میں ڈاکٹر شرف الدین اصلاحی کے انتقال کی خبر کے ساتھ ڈاکٹر فضل الرحمن فریدی کی وفات کی بھی خبر تھی، غم دوگنا ہوگیا، دنیائے علم کی ویرانی سی ویرانی ہے، اس کیفیت خزاں میں شجر زندگی کے اوراق زرد ہوتے جاتے ہیں۔
ڈاکٹر صاحب شیراز ہند جونپور کے مردم خیز قصبہ مچھلی شہر میں پیدا ہوئے، الہ آباد اور علی گڑھ میں اعلیٰ تعلیم حاصل کی، معاشیات کے موضوع میں اختصاص کیا، پہلے مسلم یونیورسٹی اور بعد میں سعودی عرب کی ملک عبدالعزیز یونیورسٹی میں اسی کادرس دیا، اﷲ نے قلب و ذہن کو پاکیزگی بخشی، اسلام کے نظریۂ معاشیات کو عصری نظام سرمایہ داری اور قمار و سود کی گرم بازاری میں یقین و اعتماد کے ساتھ پیش کرکے اس کی بہتری اور برتری ثابت کرنا، اس دور کا فرض کفایہ تھا جس کو پورا کرنے والوں میں فریدی مرحوم کا حصہ بڑا نمایاں ہے۔
تدریس کے ساتھ انہوں نے تصنیف و تالیف کا عمل جاری رکھا، جماعت اسلامی سے متاثر تھے اسی لیے جماعت کے انگریزی ترجمان ’’ریڈینس‘‘ کی ادارت اور دوسری انتظامی ذمہ داریاں بھی وقتاً فوقتاً انجام دیتے رہے، لیکن رسالہ ’’زندگی نو‘‘ ان کے افکار و نظریات کا سب سے موثر ترجمان رہا، وہ اس کے مدیر تھے اور اشارات میں ان کی ادارتی تحریریں اشارات سے زیادہ بینات کی صورت سامنے آتی رہیں۔ خصوصاً معاشی موضوعات پر نہایت معلومات افزا ہوتیں، ان کے افکار کی تہہ میں صرف یہ جذبہ پنہاں ہوتا کہ اسلام کی معاشی تعلیمات کی برکتوں کا اندازہ کرنے کے لیے موجودہ زمانہ کا ماحول سب سے سازگار ہے لیکن ہماری معلومات صرف روایتی مذہبی تعلیمات تک محدود ہیں، آئی ایم ایف جیسے مالیاتی اداروں کو ان کے اسلوب میں بتانے کی ضرورت ہے کہ قرضوں کی...

ضلع سوات کے آثارِ قدیمہ کا اسلامی احکام کی روشنی میں تحقیقی جائزہ

Swat valley with reference to its history is a famous region. Many civilizations originated in this land and that’s where they ended. Buddhism had a golden age in swat. Hinduism had also been in this land for some time. Artifacts from Greece and the Kushan period are also found here. The artifacts and traces of all these civilizations still exist in swat today. Similar artifacts have been discovered by the efforts of experts however, the gravity of the earth chest is much greater. Swat archeology is threatened by human population and some religious misunderstanding. Protecting Non-Muslim places of worship and respecting their emotions is a part of Islamic teachings. This paper describes the sharī‛ah rules of archeology and also different types of archeological sites like buildings, worship places and mentioning the orders related to idols etc.

Exploring and Comparing Classroom Practices of Cbmp Trained and Non Trained Primary School English Language Teachers of Sindh

Developing quality English language teachers (EL T) at primary level has been a longstanding issue in Pakistan. Despite acknowledging this problem at policy and administrative levels, very little efforts have been made to improve the situation. In such a scenario, AKU-lED's STEP project initiated Cluster Based Mentoring Programme (CBMP) to provide continuous professional development to the selected in-service primary school teachers in 10 districts of Sindh and Balochistan. Through the CBMP first 130 mentors were developed through a customized diploma programme. The Mentors later developed a large number of teachers (Mentees) in their districts through rigorous trainings and follow-ups. The CBMP continued for five years and culminated in 2014. This research used mixed method and to explore the impact of CBMP training on the classroom practices of Mentee ELTs and compare their practices with a controlled group of teachers from the similar context who did not participate in the CBMP. The study was carried out in the three districts of Sindh where 40 Mentees' and 40 Non-Mentees' ELT lessons were observed. The quantitative data was collected by administering 'Classroom Observation Scale' while the qualitative findings were recorded as running notes, reflections and unstructured interviews. Non-Parametric Statistical test revealed that classroom practices of the Mentees are significantly better than the practices of Non-Men tees. However, the practices of Mentees yet remained in the category of mediocre practices. The performance of Non-Mentee were found to be weak compared with mentee teachers. Moreover, the findings also suggest that generally, English language is taught through old Grammar Translation Method and rote learning strategies. Further, teachers do not teach English language as skill or means of communication. The listening and speaking skills are also ignored. The research found that CBMP has been effective because it not only focused to improve the content or pedagogy knowledge but also helped teacher develop attitude, skills and relations. The study recommends creating the proper and continuous opportunities of in-service training for teachers in general and particular for ELTs.