نعتیہ ادب میں ڈاکٹر شہزاد احمد کامقام و مرتبہ
نعت ہر دور اور ہر دیار میں لکھی گئی ہے۔ نعت گو شعرا بارگاہِ رسالتصلی اللہ علیہ و آلہٖ وسلم میں اپنے اپنے انداز میں عقیدت ومحبت کے پھول پیش کرتے رہے ہیں۔ نعت کا سلسلہ ازل سے جاری ہے اور ابد تک جاری رہے گا۔ اُردو زبان نعت کے تخلیقی سرمائے سے مالامال ہے اور دنیا کی دیگر زبانوں سے نعت کے معاملے میں کسی طرح پیچھے نہیں۔ دکنی دور میں نعت معراج ناموں جنھیں چرخیات سے بھی موسوم کیا جاتا ہے، کی صورت میں اور سراپائے رسول کریم صلی اللہ علیہ و آلہٖ وسلمکے روپ میں صورت پذیرہوتی رہی۔ اسی دور میں نعت، قصیدے، مثنوی اور پھر غزل کی ہیئت میں بھی پنپتی رہی۔ عہدموجود میں نعت کے نمونے ہر صنف سخن میں دستیاب ہیں لیکن نعت کو جو مقبولیت غزل کی ہیئت میںملی وہ کسی دوسری ہیئت کو میسر نہ آسکی۔ گزشتہ صدی میں تخلیق نعت کا سفر ماضی کی نسبت بہت تابناک نظر آتا ہے۔ اس میں نعت نے تخلیق سے تحقیق اور تنقید کے شعبوں میں بھی قابل قدر پیش رفت کی ہے۔ نعت کے الگ رسائل کی اشاعت کا سلسلہ شروع ہوا۔ نعتیہ تذکرے لکھے جانے لگے، نعتیہ مقالات کی طرف توجہ مرکوز کی گئی۔ نعتیہ صحافت کا آغاز ہوا اور نعتیہ انتخابات کا اہتمام ہونے لگا۔ نعت کے مختلف شعبوں میں مختلف شخصیات نے خدمات انجام دی ہیں۔ ان شخصیات میں ایک اہم نام ڈاکٹر شہزاد احمد کا ہے۔ انھوں نے شعبۂ نعت کے ہر شعبے میں گراںقدر خدمات انجام دی ہیں۔
ڈاکٹر شہزاداحمد نعت کے میدان میں بیک وقت ایک محنتی محقق، خوش ذوق تذکرہ نگار، خوش مذاق مدون، خوش الحان نعت خواں، نکتہ رس نقاد، راست باز صحافی او ر منکسر المزاج شاعرکی حیثیت سے جانے جاتے ہیں۔...
Allah has created human being and gave him the power of intellectual understandings. To utilize and make positive use of this Allah sent Holy books for guidance. While, keeping the sequence of these books and the historical evolution of human mind, one can easily recognize the symmetrical progress in both. Human starts living in caves and through his intelligence created homes to live, tools to gain meal, and so on, till todays growth. As far as, evolution of Holy books is considered, Scriptures were revealed in different portions as human at that stage couldn’t write or store on pages or another source. Old Testament was revealed earlier. It is combination of Torah, Psalms and other books. In the context of Islam, Torah was the first book revealed on Hazrat Mosa, in which commandments were given as per the level of Bani Israel. Afterwards, Psalms, containing poetic way inspires Bani Israel after the Torah and the Bible Last Holy book in the generation of Israel, comprises of observational and experiential way, as required in that era. Holy Quran, compiled and final version of all the past version, is summary and elemental book. In which, descriptive, observational, experiential, poetic, logical, argumentative and comprehensive technique are present. These all shows, ultimate intellectual growth of human is being address in Holy Quran. As Human is now intellectually at its peak so the teaching and techniques used are at highest level of literature, showing the step by step evolution and association of Holy books with Human being.
Purpose: This study provides a theoretical framework that explores the personality traits that influence new product adoption in rural environment. Five personality traits form part of the framework, namely; consumer innovativeness, dogmatism, social character (inner and other directed), and need for uniqueness. This study will pave a way in understanding the potential behavior of consumers toward adoption of a newly introduced product in a given environment. Following the conceptualization of NPA, a conceptual model was proposed which represents five hypotheses: two hypotheses were supported and three hypotheses were not supported. Methodology: The data was collected from selected (rural) areas of upper Sindh province of Pakistan using convenient sampling procedure; there were 430 respondents in the sample. Five-point Likert scale was adapted for the study, and a pilot test was used to confirm the validity of the scales and the correctness of the datagathering procedure. Following the data gathering and coding, validity and reliability tests were carried out on the entire sample. Keeping in view various constructs of conceptual model, the proposed hypotheses were analyzed using the Structural Equation Modeling (AMOS v.20) to test the impact of the constructs on NPA. Findings and contribution of research: The evidence related to the model suggests that consumer innovativeness and need for uniqueness are the dominant factors (traits) in adopting a new product whereas social character (ID /OD), and dogmatism have no significant impact on new product adoption behavior, it suggests that consumer innovativeness and need for uniqueness traits of consumer personality are dominant factors in adopting a new fashion and clothing product in rural market. Research Limitations: First; the results of this study may not be appropriate for generalizing across the majority of Pakistani consumers, and in a global context. Second; the study is focusing only on fashion and clothing product category; third, only selected personality traits are examined in the study. Implications: By examining the potential behavior of rural consumers, the study facilitates the possibility of consumer behavior research that, in new product adoption decision consumer personality (traits) should have a significant contribution, thus providing a better understanding of influence of their personality traits on new product adoption.