تربية اليتيم في ضوء الأسلوب القرآني

No doubt, that Allah’s book, the Holy Quran came for gathering the hearts, joining the ranks, strengthening the love and affection, kindness and justice, coordination between family and society, to build the strong coordinated society and orphan especially about the loss of their rights and depriving of their properties or engulf them wrongly. This paper discusses the care of the Quran with the orphans in all the dimensions of their rights and the situation of Qura’nic training/education for them, so that they can become strong parts for the society. Most of the coming verses discusses/narrates about them. Stating the meaning from them for all the justices that the Quran preceded all those demanding the justice for orphans rather it gave them with complete explanations. No explanations disturb anything about it knowledgeable, that the verses of the Quran presented 22 verses in which word of the orphan mentioned with the people 8 times and with the dual once and with the plural 14 times and he who explore these verses finds them divided into three types and the 1st type presents the mentioning of kindness/ charity, and testament/will for them in our Shariah and in the previous Shariahs, and the 2nd type mentions their social rights, so this paper studies all the dimensions of orphans’ life in the light of Qura’nic method with detail, so I liked to divide my this research paper into preface, 3 chapters and ending whereas preface includes the definition of orphan, and 1st chapter states the kindness/charity to the orphan and testament for them in the light of our Shariah and including the definition of orphan, and 2nd chapter presents their social rights as the 3rd takes care of their financial rights. In the ending comes with the important recommendations and suggestions.

Impact of Brand Knowledge on Brand Equity: Typology of Higher Education Institutions of Khyber Pakhtunkhwa

Brand equity has been realized as central to the marketing of any business including services of higher education institutions (HEIs). Being the direct recipients, students grow firsthand experience about the higher education institution’s brand and therefore, develop specific knowledge about it. Hence, the aim of this study is to enrich the understanding of student’s brand knowledge and its effect on brand equity and to further develop a typology of higher education institutions. This offers the HEIs the capacity to diagnose and solve problems that may help in maximizing the value of their brands. The study encompasses the customer-based brand equity perspective, which concentrated on the effect of two dimensions of brand knowledge that is brand awareness and brand image on brand equity. The study further focused on the relationship of brand knowledge with brand equity in developing a typology of HEIs. For this purpose, a cross-sectional analytical study conducted to verify the proposed model from a population that comprised of the major universities of Khyber Pakhtunkhwa. Using simple random and stratified sampling techniques, the data collected through 42 items survey questionnaire from a sample of 765 students of 12 HEIs. The instrument was adopted from the measures already certified as good, used successfully in different studies, and implemented after establishing the validity and reliability of the scales to suit the setting. The Pearson’s correlation and multiple-regression analyses conducted to test the hypotheses in the model. The results offered empirical proof partially validating the outcomes of previous studies with image related factors of brand knowledge deemed more significant than awareness related factors. Further, a four quadrant strategic typology identified and categorized based on the suggested framework. The study of typology development was an instant success however, with slightly unexpected results as only two typologies identified by the study results. Except for three HEIs all of the remaining Institutions were placed in the “champs” category in the typology which is by far the best category in the typology. The limitation and future directions for research are also discussed.