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Impact of ad appeals in advertisements on purchasing behavior

Thesis Info

Author

Asma Yousuf

Supervisor

Ayesha Sadaf

Department

Department of Media and Communication Studies

Program

MS

Institute

International Islamic University

Institute Type

Public

City

Islamabad

Province

Islamabad

Country

Pakistan

Thesis Completing Year

2011

Thesis Completion Status

Completed

Page

viii,38

Subject

Media and Communication Studies

Language

English

Other

MA/MSc 659.10835 ASI

Added

2021-02-17 19:49:13

Modified

2023-01-23 23:06:01

ARI ID

1676723867911

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سر آسو توش مکر جی

سرآسوتوش مکرجی
گذشتہ ماہ کا سب سے بڑا علمی اور تعلیمی حادثہ سر آسوتوش مکر جی کی وفات ہے، بنگال کا یہ سپوت فرزند گو ایک نامور بیرسٹر، ایک قابل جج ہائیکورٹ، ایک بڑا مصنف، ایک مشہور ریاضی دان تھا، تاہم اس کی ناموری، قابلیت، بڑائی اور شہرت کا سب سے بڑا مظہر یہ تھا کہ اس نے تقریباً بیس برس تک ہندوستان کی سب سے بڑی درسگاہ کلکتہ یونیورسٹی پر بہ حیثیت وائس چانسلر سب سے عمدہ اور بہتر حکمرانی کی ان کی اس تعلیمی فرمان روائی کا زمانہ بنگال کی تعلیمی ترقی، اور امتحانات کی وسعت اور یونیورسٹی کے انتظامات کی خوبی اور معاملات تعلیمی میں حکومت کے مقابلہ میں پوری قوت کے ساتھ اپنے حقوق کی حفاظت کے لحاظ سے ہندوستان کا تعلیمی عہد زریں کہا جاسکتا ہے، موصوف نے اپنے بست سالہ عہد فرمان روائی میں یہ ثابت کردیاکہ جہاں تک یونیورسٹی کا تعلق ہے بنگال حکومت کی بے جا قید سے آزاد اور خود مختار ہے، ۲۹؍ مئی ۱۹۲۴؁ء ان کی وفات کا دن بنگال کے دائرہ تعلیم کے لیے ایک سانحہ عظیم ہے۔ (’’س‘‘، جون ۱۹۲۴ء)

 

السياق القرآني, أهميته, ومدى مراعاته عند الشرح والتفسير

The research deals with the exegesis of the meanings of the Holy Qurānic. It sheds light on the Qurānic context and to what extent it has been taken care of in the modern dictionaries compiled for the meanings of the difficult words of the Holy Qurānic. Cocntext is one of the most prominent phenomenon for help in determining the meanings of the Qurānic words and its exegesis. The research defined context, both as a lexical and technical word. It described its importance in the Holy Qurānic. It then differentiated between context and Nazm (order) which is discussed by both exegete and scholars of rhetoric. It was followed by Qurānic context, its features and importance. It then brought examples from some selected dictionaries which gave importance to the Qurānic context while explaining the meaning of the difficult words. The research concluded that there is great role of Qurānic context in explanation of the words. It is a phenomenon which has been taken care of right from the Holy Prophet and his companions up to the exegete of modern world.

Running Head: Code-Switching by Phases: A Minimalist Perspective

Assuming no essential difference between bilingual and monolingual linguistic capacity, the present study offers a Null Theory of intra-sentential CS in terms of Chomsky’s (2000, 2001 and 2008) phase theory with negative and positive evidence from Urdu/English code-switching. The inability of the existing CS-models in accounting for the recurring switches in the data necessitates the minimalist account of CS offered in the study. It is proposed that both mixed and unmixed sentences are derived in a similar fashion in two distinct derivational chunks called Phases. Since one phase does not remain accessible to the other due to Phase Impenetrability Condition, switches in each phase are determined independently of each other. As locus of parametric variation, v plays crucial role in the interaction between two distinct grammatical systems. As documented in the data, selection of v from one lexicon precludes the selection of T and D from the opposite lexicon due to a mismatch in their feature specifications; however, C, being phase head itself remains out of the control of v, and therefore, may be contributed by either of the lexicons subject to its compatibility with its complement TP. Adopting ‘root’ view of lexical categories, it is argued that lexical categories being unspecified roots may be supplied by either of the lexicons randomly; however, selection of functional categories is subject to their correspondence to the feature specifications of v. The difference in switching behavior of adjunct and complement projections also stems from their different structural relation to v. It is further posited that it is v instead of lexical head or head-parameter which determines the word-order of the constituents. It is concluded that all mixed and unmixed derivations including the switches involving different heads and complements adhere to a general condition of well-formedness which restricts any conflict in feature specifications of the syntactic objects involved in a derivation; hence no CS-specific postulates required to account for CS-data.