Impact of ad appeals in advertisements on purchasing behavior

Thesis Info

Author

Asma Yousuf

Supervisor

Ayesha Sadaf

Department

Department of Media and Communication Studies

Program

Institute

International Islamic University

Institute Type

Public

City

Islamabad

Province

Islamabad

Country

Pakistan

Thesis Completing Year

2011

Thesis Completion Status

Completed

Page

viii,38

Subject

Media and Communication Studies

Language

English

Other

MA/MSc 659.10835 ASI

Added

2021-02-17 19:49:13

Modified

2023-01-23 23:06:01

ARI ID

1676723867911

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