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TV advertisement of cosmetic products, a cultivation analysis of women perception

Thesis Info

Author

Malik, Hira Zia

Supervisor

Sidra Chaudhary

Department

Department of Media and Communication Studies

Program

MSc

Institute

International Islamic University

Institute Type

Public

City

Islamabad

Province

Islamabad

Country

Pakistan

Thesis Completing Year

2011

Thesis Completion Status

Completed

Page

viii,53

Subject

Media and Communication Studies

Language

English

Other

MA/MSc 302.23 HIA

Added

2021-02-17 19:49:13

Modified

2023-01-06 19:20:37

ARI ID

1676723875737

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نعت بحضور سرورِ کائناتﷺ

نعت بحضور سرورکائناتﷺ
(بر استدعا حاضری مدینہ )
’’ٹھنڈی ٹھنڈی وگنی اے پرے دی ہوائے نی
آکھیں نبیؐ پاک تائیں سانوں وی بلائے نی‘‘
رو رو کے یاداں وچ زندگی گذاری ہَے
اللہ جانے ساڈی کیوں نہیں آئوندی پئی واری ہَے
دیر بڑی ہوئی، دل روندا زار و زاری اے
محبوب نوں آکھیں ہن دیر نہ اوہ لائے نی
جاگے ایہہ نصیبا میرا روضے اُتے جاواں میں
اوتھے جد جاواں فیر مڑ کے نہ آواں میں
گل وچ پلڑا پا کے سائیں نوں مناواں میں
محبوب نوں آکھیں ہن جلد بلائے نی
دل بے قرار ہویا تیرے انتظار وچ
عجب نظارہ ڈٹھا آقاؐ تیرے پیار وچ
ساقی دا میخانہ کھلا طیبہ دے بازار وچ
جام بھر دلبر سب نوں پلائے نی
قادری دی ہر ویلے ایہو ای صدا ہَے
پاک مدینے رب دیوے پہنچا ہَے
آقاؐ دیاں قدماں چ مل جاوے جاء ہے
ساریاں ای دکھاں کولوں جان چھٹ جائے نی

 

ک:
کون ہے ہے یار دلدار میرا مینوں کس دی یاد ستاندی اے
کسدے ہجر نے مار مکایا ! اے الفت کسدی پئی تڑپاوندی
بھٹی ذات ہے یار دلدار میرا جان اوسے دے گیت پئی گائوندی اے
اقبال ؔ جس بیڑی دا بھٹی ملاح ہووے بلا خوف خطرے لنگ جاوندی اے

بشارة رسول اللہ بفتح السند والہند

The use of similes, metaphors, proverbs and idioms is given its due prestige in the annals of literature. To mention their use in the Islamic literature especially in the sayings of our Holy Prophet (PBUH) renders an ease and comfort in order to elaborate upon the Islamic teachings. It not only enhances interest but renders an inexplicable charm to explicate Islamic teachings so as to make them easy to comprehend. The use of figurative language enhances the rhythmic flow and charm of language and thus brings in a huge impact on literature. It is in this way that the proselytization task be done in an easy effective manners.

Genetic Analysis and Pyramiding Achene Yield and Oil Contents Related Traits in Sunflower Helianthus Annuus L. .

Over the years, the cultivation of sunflower has emerged as a popular cash crop and the area under it has increased during the last decade in Pakistan because of its profitability than other competing crops. Besides, this crop needs little water, while its harvesting time is short and it can easily be cultivated between two major crops. The present study was conducted to improve the genetic potential of sunflower accessions for achene yield, achene weight and oil contents percentage. The breeding material consisted of more than 200 sunflower accessions out of which 9 were selected and brought into the process of pyramiding (a method aimed at assembling multiple desirable genes from multiple parents into a single genotype) to combine the above mentioned traits into one genotype through breeding. Some cross combinations were obtained following Line × Tester scheme which were pretty better showing significant positive correlations and direct and indirect effects among the morphological and quality traits. This will definitely cause a major cut to the import bill of edible oil in Pakistan which valued at Rs. 153.3 billion (US$ 1.595 billion) during the year 2012-13. Valuable information regarding gene action, combining ability, heterosis, genetic variability, heritability, genotypic correlations, phenotypic correlations and direct and indirect effects through path-coefficient analysis were generated.