حرمت۔ لفظ زمانے کو بتانے کے لیے
میں تو آیا ہوں یہاں شعر سنانے کے لیے
ایک دریا ہے کہ الٹا ہی بہے جاتا ہے
ایک کشتی کو مصیبت سے بچانے کے لیے
تم انہیں رونق۔ بازار بنا لائے ہو
خواب ہوتے ہیں زمانے سے چھپانے کے لیے
یہ درختوں کی قطاریں، یہ ستاروں کا ہجوم
مجھ کو رکنا ہے یہاں چاند بنانے کے لیے
لوگ تخریب کو تعمیر سمجھ بیٹھے ہیں
بس یہی بات ہی کافی ہے رلانے کے لیے
ہم نے لے دے کے یہی ایک محبت کی ہے
آئے دنیا میں تھے ہم نام کمانے کے لیے
میرے کچھ دوست ، تو ایسے ہیں خدا کی توبہ
بات کرتے ہیں، مگر آگ لگانے کے لیے
دل کے اعصاب پہ چھائے ہوئے اچھے موسم!
تو، تو آیا ہے مجھے چھوڑ کے جانے کے لیے
میرے ہونٹوں پہ ہمیشہ یہ سوال آتا ہے
بستیاں کون بساتا ہے جلانے کے لیے ؟
مجھ سے پوچھو ، کہ شب و روز ترستا ہوں سعید
دل کی حالت کسے اپنے کو سنانے کے لیے
For the development of the interior Nation tolerance, peace, prosperity, ethical and spiritual development is very necessary. Islam is the religion of peace and safety. There is no scope for oppression and aggression in Islam. In Islam sustainable development is a process in which real income and per capita income of country increase as well as self-esteem, freedom of action and religious activity also increase. People should make best use of country’s means of production to create better conditions than the past. A great harden in society’s development is religious prejudice. Religious tolerance means to treat the follower of other religious without hurting their feeling and without any mistreatment just because of their views. We should not hate other religious and their follower although we do not agree with their philosophies and views. We should accept and fulfil their rights as human beings which God has bestowed with high status. We can understand breadth and depth of tolerance by the saying of Holy Prophet. In twenty-one century Europe ideas of tolerances have different meaning than Islam. This paper provides a literature review on this subject in the light of Holy Quran and Seerah of Holy Prophet.
The overriding purpose of this study was to highlight the factors from both the theory and empirical research for understanding the factors which influence creativity in advertising agencies of Pakistan. ?KEYS to Creativity and Innovation? assessment tool was used to identify factors affecting creativity. A survey of 30 advertising professionals from account management, creative and design departments of different advertising agencies of Islamabad were interviewed using a semi structured interview guide to understand the organizational factors influencing creativity in advertising agencies of Pakistan. The main insights from the study were that the top management in advertising agencies encouraged their employees to be creative by offering financial rewards and verbal encouragement. However, the clients they were working for, generally did not accept creative ideas to market their brand because of unwillingness to take risks and limitations in budgets. There were also limited researches to understand the market which made it difficult to assess whether the creative advertising would be successful. The findings from the research can help the branding agencies and brands to work together for creating an environment that fosters creativity in their organizations which can then be reflected in the advertisements. The research was first of its kind to understand factors affecting creativity in ad agencies of Pakistan using a theoretical and empirical base. It presented a research model of factors affecting creativity in ad agencies of Pakistan after data analyses. The direction for future is to test the proposed model of the study on a larger scale by targeting multiple advertising agencies in Pakistan of different sizes and from different cities of Pakistan.