ہم سے وہ بدگماں نہ ہو جائیں
کوششیں رائیگاں نہ ہو جائیں
اپنے اشکوں کو کب تلک روکوں
خوف یہ ہے رواں نہ ہو جائیں
یاالٰہی! یہ راحتیں اتنی
باعثِ امتحاں نہ ہو جائیں
اپنی آنکھوں کو آپ سمجھائیں
دل کی باتیں عیاں نہ ہو جائیں
پاس میرے نہ بن سنور کے آ
خواہشیں پھر جواں نہ ہو جائیں
راحتوں نے چھڑا لیا دامن
غم بھی نا مہرباں نہ ہو جائیں
قربتوں میں یہ ڈر رہا تائبؔ
اُن سے پھر دوریاں نہ ہو جائیں
The present study focuses on the power embedded in the use of language in print media which, though without logic, is still powerful. For this purpose, some advertisements from the print media are selected and analysed through three Aristotelian fallacies namely fallacy of authority, the fallacy of majority and appeal to authority along with three strategies of logos, pathos, and ethos as given by Aristotle. The analysis of data shows that language has a power of its own which is not always logical but people make use of such power to become influential. Fallacies and the strategies behind the use of language act as tools to practice this kind of power. In the selected advertisement discourse, these fallacies and strategies are used to convince people and market the products, often by erroneous arguments. Encouraging positive trends in the rate of literacy, prevailing scientific approach and introducing the subject of ‘logic’ right from the school can counter such fallacies in the language. The teaching of logic and rhetoric can encourage students to question and reason the arguments presented to them in everyday text and talk. The inclusion of such subjects can be empowering for the students to counter the illogicality and falsehood in the use of language so they cannot be subjugated by fallacies in the language.
Groundwater quality is deteriorating due to ongoing heavy pumping of groundwater in Punjab, Pakistan. A geoelectrical resistivity survey study using Vertical Electrical Soundings (VES) were conducted at Chaj Doab (land between river Jehlum and Chenab, Pakistan) and Rachna Doab (land between river Chenab and Ravi, Pakistan), with the objectives to locate low salinity groundwater aquifer layers for tubewell installation, tubewells auditing and to categorize different low salinity groundwater zones. The resistivity meter (ABEM Terrameter SAS 4000, Sweden) was used to collect the VES data by employing Schlumberger electrode configuration, with the half current electrodes spacings (AB/2) ranging from 2 to 180 m and the potential electrodes (MN) from 1 to 40 m. The field data were interpreted in terms of resistivity and the corresponding thickness of various sub-surface layers using “Interpex IX1D” computer software. This research study was completed in three phases to achieve its specific objectives in each phase. In the first phase six sites were selected to with three sites in each Doab. A total of ten VES surveys were conducted with three soundings at one site, two at other site and the rest of four sites were surveyed by single VES each. The outputs of the VES interpretation were verified using borehole data at all these six sites. The bore hole data of lithological and groundwater samples were collected from ground surface to 30 m depth with an interval of 1.5 m at all these sites. The correlation between VES data and borehole data was found to be in close agreement with each other. The combination of the VES data with the borehole data provided useful information on subsurface hydrogeologic conditions for tubewell installation and for further geoelectrical studies in the next phase. It was observed that the groundwater in the aquifers was fresh having EC < 1.5 dS/m with geoelectrical resistivity greater than 45 Ω-m, between 25 to 45 Ω-m was marginally-fit and less than 25 Ω-m was un-fit for irrigation. The results also showed that the effective depth of the current penetration ranged between 1/8 th to 1/2 of the outer current electrode spacings (AB/2). Than in the second phase six more sites were selected with three sites in each Doab to audit the salinity of groundwater extracted by existing tubewells. These sites were also subjected to VES surveys near to existing tubewells to find the depths and thickness of various subsurface layers having different salinities of groundwater. A total of 21 wells were audited in this study. Out these 21 tubewells, 8 were in un-fit aquifers layer, 7 in marginally fit aquifers, 4 in fit groundwater aquifers and two partially in fresh-saline layers. Nine tubewells are working fine and twelve need careful attentions. Out of these twelve tubewells three tubewells could be abandoned as only be used for shandying. Two tubewells were using extra energy by deep extraction of groundwater without any quality benefit. The other seven can be usefully converted from saline and marginally-fit to fresh groundwater wells by changing their depths. In the third phase, a total of ninety VES interpreted data spatially distributed over Chaj and Rachna Doabs was used, including ten of the 1 st and six of the 2 nd soundings with 43 in Chaj and 47 in Rachna Doab. The outputs (VES interpretation) of subsurface layers with resistivities and thickness were presented in contour maps and 3-D views by using SURFER software. The zones with low salinity groundwater either in shallow or deep aquifer were differentiated from brackish and saline groundwater. A total of 102 groundwater samples from nearby hand pumps and tubewells at different depths were also collected to verify previously developed correlation (1 st phase) and to get more closed approximation between the aquifer resistivity of VES and the Electrical Conductivity (EC) of the groundwater over the study area with R 2 =0.86.