Effects Of Celebrity Endorsement In TVCs On The Buying Behaviors and Brand Switching Behaviors

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Thesis Info

Author

Madiha Mukhtar

Department

Social Sciences

Program

Institute

International Islamic University

Institute Type

Public

City

Islamabad

Province

Islamabad

Country

Pakistan

Thesis Completing Year

2012

Thesis Completion Status

Completed

Subject

Media and Communication Studies

Language

English

Other

[MA/MSc 302.23 MAE]

Added

2021-02-17 19:49:13

Modified

2023-01-06 19:20:37

ARI ID

1676724283170

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