It is a matter of fact that the Holy Quran is characterized by rhetoric and eloquence. This rhetoric and eloquaney appear in the Quranic invocations. So I have adopted the stylistic and rhetorical aspects of the Quranic invocations as a subject matter of my PhD thesis. I shall try to focus on these aspects keeping in view the one important aspect (Elm Ul Badee) of rhetoric. I have divided my topic into six chapters: First Chapter: Elm Ul Badee ( ( علم البديع , it will further divide into three sub chapters. Second Chapter: The Stylistic pictures (الصور البديعية) in Holy Quran. It will consist of three sub chapters. Third Chapter: Assonance ( السجع) in Holy Quran. It will consist of four chapters. Fourth Chapter: Other Verbal Embellishments(المحسنات اللفظية) in Holy Quran. It will consist of four sub chapters. Fifth Chapter: Antithesis and Opposing(الطباق والمقابلة) in Holy Quran. This chapter is further divided into five more sub chapters. Sixth Chapter: Syntagmatic Embellishments(المحسنات المعنوية) in Holy Quran. This chapter is consisting of four sub chapters.