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Antecedents of Product Country Image Pci and its Impact on Consumers Willingness to Buy Foreign Products

Thesis Info

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Author

Bushra, Aliya

Program

PhD

Institute

Lahore School of Economics

City

Lahore

Province

Punjab

Country

Pakistan

Thesis Completing Year

2019

Thesis Completion Status

Completed

Subject

Bussiness & Management

Language

English

Link

http://prr.hec.gov.pk/jspui/bitstream/123456789/11403/1/Aliya%20Bushra_Bus%20Admin_LSE_2018_PRR.pdf

Added

2021-02-17 19:49:13

Modified

2024-03-24 20:25:49

ARI ID

1676724510870

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This thesis comprises three separate yet interrelated research articles on product country image (PCI). Two theories from social science have provided underpinnings for the conceptual model of relationships investigated in this thesis: self-categorization theory provides a basis for consumers to categorize products as domestic or foreign, whereas social identity theory helps explain consumers‘ ethnocentrism. These theories have implications for the applicability of integrated marketing strategies to consumers located in nations with different cultures. Four antecedents of PCI were selected from the literature, namely, materialism (MAT), consumer ethnocentrism (CE), value consciousness (VC), and cosmopolitanism (COS), and their relationships with consumers‘ perceptions about home product country image (HPCI) and foreign product country image (FPCI) were investigated using a sample of young Pakistani respondents for the product category of clothing. This was examined in the first research article. The second research article tested the presence of the moderating effect of country familiarity (CF) on the relationships of the above-stated 4 antecedents with FPCI. The third research paper then investigated the relationship between PCI (including both HPCI and FPCI) with consumers‘ willingness to buy (WB) in the presence of the iv moderating effect of their product experience (PE) from previously using foreign products. Data were collected through a questionnaire completed by university students in Lahore. Validated scales were used to measure the latent constructs mentioned above, and confirmatory factor analysis was done to verify that the indicators do load on their respective factors with the required loading strength. Thereafter, structural relationships between the above-stated latent constructs were tested using structural equation modeling. In the first article, consumers‘ COS was found to be positively related to not only HPCI but also FPCI, which is not unusual, as cosmopolitan consumers are likely to be more open minded about both home and foreign products. CE was found to be positively related to FPCI, which was unexpected considering findings reported in the literature. Consumers‘ MAT was found to be positively related to FPCI, which was intuitively commensurate with expectations and in line with the literature. Consumers‘ VC was found to be negatively related to FPCI but positively related to HPCI, which is understandable in a developing country with low purchasing power. The results of the second research article revealed that CF has a moderating effect only on the relationship between consumers‘ VC and FPCI and does not moderate the relationship between the other 3 antecedents and FPCI.The results of the third paper showed that FPCI is positively related to consumers‘ WB foreign products. Further, consumers‘ PE with foreign products was found to moderate the relationship between FPCI and WB.
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مولوی سید ممتاز علی

مولوی سید ممتاز علی
اخبارات کی زبانی ناظرین تک یہ خبر پہنچی ہوگی کہ ہماری زبان کے پرانے ادیب و مصنف اور مسلمان لڑکیوں کی تعلیم و تربیت کے مشہور مبلغ مولوی سید ممتاز علی صاحب مہتمم تہذیب نسواں لاہور نے وفات پائی۔ انَّاﷲ، مرحوم کا وطن، دیوبند تھا، عربی کی تعلیم پائی تھی، اور ساتھ ہی جدید تعلیم سے بھی بہرور تھے، اس زمانہ میں سرسید مرحوم کی تحریک کا شباب تھا، اس شمع کے گرد جو پروانے جمع ہوگئے تھے، ان میں ایک یہ بھی تھے، مسلمانوں میں وہ پہلے شخص تھے جس نے تعلیم نسواں کی تبلیغ کی، اور اس تبلیغ میں ان کو کامیابی حاصل ہوئی تھی، وفات کے وقت ان کا سن ستر (۷۰) کے قریب ہوگا ابھی اسی سال کے اخیر جنوری میں لاہور میں ملاقات ہوئی تھی، اسی وقت وہ زار و نزار، اور حبس بول کی شکایت میں مبتلا تھے، آخر وہ اس تکلیف سے جانبر نہ ہوسکے اور چل بسے، اﷲ تعالیٰ ان پر رحمت فرمائے، نہایت خوش خلق متواضع اور مرنج و مرنجان بزرگ تھے۔
(سید سلیمان ندوی،اگست ۱۹۳۵ء)

 

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Optimization of Biodegradation of Polycyclic Aromatic Hydrocarbons Pahs by Bacteria

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