Search or add a thesis

Advanced Search (Beta)
Home > Corporate Social Responsibility and Customer Response: Analyzing the Role of Cause Related Marketing, Brand Trust and Brand Attachment

Corporate Social Responsibility and Customer Response: Analyzing the Role of Cause Related Marketing, Brand Trust and Brand Attachment

Thesis Info

Access Option

External Link

Author

Haider, Muhammad Imtiaz

Program

PhD

Institute

Capital University of Science & Technology

City

Islamabad

Province

Islamabad.

Country

Pakistan

Thesis Completing Year

2020

Thesis Completion Status

Completed

Subject

Management Sciences

Language

English

Link

http://prr.hec.gov.pk/jspui/bitstream/123456789/14348/1/Muhammad%20Imtiaz%20Haider%202020%20Mngt%20sci%20cust%20isb%20prr.pdf

Added

2021-02-17 19:49:13

Modified

2023-01-06 19:20:37

ARI ID

1676724577331

Similar

Similar Books

Similar Chapters

Similar News

Similar Articles

Similar Article Headings

3. Aal-‘Imran/Family of Imran

3. Aal-‘Imran/Family of Imran

I/We begin by the Blessed Name of Allah

The Immensely Merciful to all, The Infinitely Compassionate to everyone.

03:01
Alif. Lam. Mim.

03:02
Allah - The One and Only God.
There is no entity of worship apart from HIM.
Allah - the Ever-Living, the Eternal,
Allah – the Self-Subsisting, giving life and sustenance to every existence.

03:03
HE has sent down on to you – O The Prophet - The Book with the Truth
in confirmation of what was before -
HE had sent down both the Torah and the Injeel/Bible, beforehand -

03:04
- as a source of guidance for people, and
HE has now revealed a standard for distinguishing right from wrong – The Qur’an.
As for those who deny and belie the Messages of Allah deliberately, for them will be a punishment, most severe,
for Allah is All-Powerful and Immensely Vengeful.

03:05
a. Truly, nothing is hidden from Allah within the terrestrial world and the celestial realm.

03:06
It is HE WHO forms and gives you a shape in the womb of your mother as HE Wills.
There is no entity of worship apart from HIM.
HE is All-Powerful and All-Wise.

03:07
It is HE WHO has sent down The Book of the Qur’an on to you, O The Prophet.
Among its Messages are some literal.
These Messages are the Foundation of the Book.
However, there are also some Messages which are metaphorical and symbolic - open to a variety of meanings and interpretations.
Those who are twisted of mind and infected with viciousness look for Messages which are metaphorical and symbolic,

Exploring the Success Factor Of Digital Marketing: A case study of Private Healthcare Organization in an Emerging Economy

Abstract The purpose of this study is to assess the potential of social media platforms to build a successful marketing campaign for the private health-care industry. This will be accomplished by studying the current trends, audiences, and marketing tactics that are applied to these channels. In addition, the research will make a contribution to this understanding by investigating the efficacy of various types of marketing strategies that are used in the private health-care industry, such as influencer marketing, content marketing, and social media advertising, and how these strategies can be leveraged to create marketing strategies that are more effective. This research project will also focus on identifying any bottlenecks that could be hindering the utilisation of these channels and providing solutions to improve their effectiveness in the marketing mix. This will be done as part of the overall goal of improving the effectiveness of the marketing mix. At the end of the day, the purpose of this research is to develop an understanding of how social media channels can be utilised successfully as an important instrument in marketing for the health-care industry.

Empirical Analysis of Public Sector Reforms in Pakistan

Public sector organizations have been significantly changed during the last few years because of the increasing environmental pressures, changes in community expectations of public sector organizations, political influence in their management and an increasing demand by governments for accountability. As a result, public sector entities have been forced to consider new management practices in order to provide more effective, efficient and economical public services, a trend which has been conceptualized under an umbrella of New Public Management (NPM). There are certain factors such as time needed, leader support, environment stability and continuation, resources needed and organizational culture that affect the effective adoption and implementation of the NPM or reforms. In this study three models have been used to explore the relationship among variables of performance measurement of reforms through hypotheses testing using correlation and regression analysis. The results show that time needed, leadership support and organizational culture have positive relationship with perceived benefits of PM whereas, goal clarity has negative relationship with perceived benefits of PM.