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Effects of Political News on Voting Behavior During General Election 2013 in Pakistan

Thesis Info

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Author

Nadeem, Umair

Program

PhD

Institute

University of Gujrat

City

Gujrat

Province

Punjab

Country

Pakistan

Thesis Completing Year

2019

Thesis Completion Status

Completed

Subject

Mass Communication

Language

English

Link

http://prr.hec.gov.pk/jspui/bitstream/123456789/12300/1/Umair%20Nadeem.pdf

Added

2021-02-17 19:49:13

Modified

2024-03-24 20:25:49

ARI ID

1676724672898

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News media informed voters with update and development regarding politics. Political news informs citizens regarding policies of political parties and opinions on certain political issues. Voters rely on political news exposure on Television, Radio, Social media and newspapers to know about the political world, get political information and exposure to examine the performance of governments. Prior studies show that political news exposure effects voters‟ political perception, discussion and political participation. This dissertation examines the effects of political news exposure on the voters‟ behavior in general election 2013 in Pakistan. Present study explores the process by which voters‟ behavior is affected by political news exposure. The research found evidence that the effects of mass media on the political behavior are less as compared to the interpersonal communication. For data collection, Cross sectional survey method was used of a key group of primary school teacher voters in Lahore Division. Multistage purposive sampling technique was used for taking the sample of voters. By using regression analysis data was analyzed. Findings of the dissertation provide an understanding of relationship between political news exposure and voters‟ behavior in general election in Pakistan.
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