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Home > Green Marketing: the New Way to Spend Quality Life in This Planet: Factors Having an Impact on Consumers Green Purchase Intention and Actual Green Purchase Behavior in the Developing Countries

Green Marketing: the New Way to Spend Quality Life in This Planet: Factors Having an Impact on Consumers Green Purchase Intention and Actual Green Purchase Behavior in the Developing Countries

Thesis Info

Access Option

External Link

Author

Butt, Adnan

Program

PhD

Institute

Iqra University

City

Karachi

Province

Sindh

Country

Pakistan

Thesis Completing Year

2017

Thesis Completion Status

Completed

Subject

Marketing

Language

English

Link

http://prr.hec.gov.pk/jspui/bitstream/123456789/12211/1/Adnan%20Butt_Marketing_2017_Iqra.pdf

Added

2021-02-17 19:49:13

Modified

2024-03-24 20:25:49

ARI ID

1676724738265

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Environmental issues have gained remarkable attention in last two decades. The meager voice raised in early 70’s regarding environmental protection has become the worldwide recognized green marketing campaign. Environmental issues not only got attention of the civil society but also proved to be the most important marketing opportunity for the marketers in the developed countries. Environmental issues has also forced the governments and regulatory authorities to formulate the eco-friendly rules and regulations. Apparently quite less work has been done on green marketing in the developing countries. The conceptual framework developed for this study is to investigate the factors affecting the green purchase intention and actual green purchase behavior in developing countries. Based on theory of reason action (TRA), theory of planned behavior (TPB), in conjugation with attribution theory and using media as influencer, it was tired to analyze the values and attitude influencing the green purchase intention (GPI) and actual green purchase behavior (GPB).The study empirically tested the impact of media, perceived consumer effectiveness (PCE), Environmental concern (EC), Internal environmental locus of control (INELOC), External environmental locus of control (EXELOC) on behavioral intention and actual purchase behavior related to green products. A self-administrated questionnaire was used to conduct this quantitative study and all the variables were measured by using well established measurement scales. The sample size used in the study was five hundred eighty-four and the respondents were selected by using purposive sampling technique. The hypothesized causal relationships were tested by structure equation modeling (SEM) and Analysis of moment structure (AMOS) version 21 is used to perform the confirmatory factor analysis (CFA) and path analysis. The findings of the study revealed that media significantly influence the perceived consumer effectiveness (PCE), environmental concern (EC), internal environmental locus of control (INELOC) and external environmental locus of control (EXELOC). It was also reported that perceived consumer effectiveness (PCE), internal environmental locus of control (INELOC) and external environmental locus of control (EXELOC) had a significant impact on the green purchase intention (GPI), but environmental concern (EC) had no significant impact on green purchase intention (GPI). The result finding also validates the theory of planned behavior (TPB) in the context of developing countries that Green purchase intention (GPI) has significant impact on green purchase behavior (GPB). Awareness campaigns should be run for green products to enhance the public awareness regarding environmental issues. Media can play a very vital role for the adoption and acceptance of green products. Regulatory authorities and government should make and enforce laws to protect the environment. Government should make environmental friendly policies, subsidize the green product and offer incentives for the producers of the green products. Companies should also take this green revolution as an opportunity to win the consumer heart and dollars. Firms should focus on R&D for green alternatives and offer green substitute for conventional products to get the first mover advantage, as seemingly future is bright for the green products only.
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عمر حاضر جواں دلوں کا کھیل
عمرِ رفتہ عجیب سا غم ہے

زندگانی نثار تم پہ کروں
وار دوں تم پہ سب مگر کم ہے

زندگی! تیرے آستانے پر
موت آنے سے ایک ماتم ہے

دل بھی چاہے کہ زخم تازہ رہیں
وقت کی راگنی بھی مدھم ہے

جس قدر خواہشیں ہیں سینے میں
خضر کی عمر بھی ہمیں کم ہے

آئو ہم بھی گزار لیں لمحے
سانس رکتی ہے آخری دم ہے

تم فضاؔ ہو جہاں پہ چھا جائو
ہم دھواں ہیں ہمیں یہی غم ہے

Patterns of Deranged Lipid Profiles in Patients of Chronic Hepatitis C Deranged lipid profile in hepatitis C patients

Liver plays an important role in lipid metabolism and any acute or chronic malfunction of the liver due to viral hepatitis or liver cirrhosis may induce lipid derangements Objective: To determine the patterns of deranged lipid profiles in patients of chronic hepatitis C Methods: It is a prospective, observational study, conducted at Medicine Department, Mayo Hospital Lahore for 6 months i.e.1stJanuary to 30th June 2018. After the ethical approval, 160 diagnosed cases of chronic hepatitis C of ages 18-70 years of either gender were selected by non-probability purposive sampling. Informed written consent was taken. Demographic information such as name, age and gender were recorded. Venous blood samples from patients after 10 to 14 hours of fasting were drawn for lipid profiles and sent to pathology laboratory. All results were expressed as mg/dl. Data were analyzed in SPSS version 22 Results: Out of 160 patients in this study, there were 94 males and 66 females. Total cholesterol was lower in 62.5% patients, normal in 33.75% patients and higher in 3.75% patients. Triglycerides levels were low in 66.25%, normal in 33.125%, and high in 0.625% patients. Low density lipoprotein (LDL) levels were low in 82.5% patients, normal in 10% and raised in 7.5% patients. High density lipoprotein (HDL) levels were low in 95%, normal in 4.375% & high in 0.625% patients Conclusions: Low levels of serum lipids including total cholesterol, triglycerides, LDL and HDL are seen in population suffering from chronic HCV infection.

Physical Properties of Apd3o4 A=Ca, Sr, T1 and Cd Type Palladates: An Ab-Initio Study

Inthis thesis DFT andPost-DFT techniquesare usedto explore electronic, magnetic,mechanical,elastic,opticalandthermoelectricpropertiesofAPd3O4 (A = Ca, Sr, Cd and Tl) palladates. The electronic nature of these palladates are evaluated by using various theoretical models i.e LDA, GGA, GGA+U,TB-mBJandGGA+SOC.Thecalculatedelectronicbandstructure ofthesecompoundsCaPd3O4,SrPd3O4,CdPd3O4 andTlPd3O4 showthat CdPd3O4 ismetallicandCaPd3O4,SrPd3O4 andTlPd3O4 aresemiconductors. The band gaps of CaPd3O4, SrPd3O4 and TlPd3O4 are 0.12 eV , 0.10 eVand1.10eV ,respectively. Thecalculatedmechanicalpropertiesconfirm that these compounds are mechanically stable, elastically anisotropic and ductile in nature. The calculated optical properties reveal that CaPd3O4 and SrPd3O4 are active in the infrared region of the electromagnetic spectrum and TlPd3O4 is indirect band gap material and hence it is optically not active. Due to the small energy gaps and dense electronic states of these compounds around Fermi level, they seem to be good thermoelectric materials. Hence their thermoelectric properties are also evaluated by using the Boltzmann transport theory. The thermoelectric properties show that CaPd3O4 has the maximum value of the Seebeck coefficient in comparison with SrPd3O4 and TlPd3O4 for the given temperature range. The calculated results are found in close agreement with the available experimental results in literature. The density functional theory (DFT) and post-DFT calculations reveal the non-magnetic nature of these palladates.