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Home > Impact of Consumer Stressor on Impulsive Buying Behavior With Consumer Emotional Intelligence As the Moderator of the Mediating Role of Stress: A Moderated-Mediation Model

Impact of Consumer Stressor on Impulsive Buying Behavior With Consumer Emotional Intelligence As the Moderator of the Mediating Role of Stress: A Moderated-Mediation Model

Thesis Info

Access Option

External Link

Author

Zia, Mubashar Hassan

Program

PhD

Institute

Capital University of Science & Technology

City

Islamabad

Province

Islamabad.

Country

Pakistan

Thesis Completing Year

2019

Thesis Completion Status

Completed

Subject

Management Sciences

Language

English

Link

http://prr.hec.gov.pk/jspui/bitstream/123456789/11809/1/Mubashar%20hassan%20Zia%20Mngt%20Sc.%202019%20cust%20isb%20prr.pdf

Added

2021-02-17 19:49:13

Modified

2024-03-24 20:25:49

ARI ID

1676724760789

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Purpose- This study was aimed to find out the impact of psychosocial stressors on impulsive buying through the mechanism of stress. In addition to this it was also aimed that what part consumer emotional intelligence plays in this relationship, does it help consumers in controlling their stress and urges to avoid impulsive buying or not. Research Design/Methodology- This study has been conducted in the geographical area of Pakistan where consumers were contacted in their natural shopping environment. Almost all the provinces were targeted for response collection. Their education level was taken into consideration so that they could be easily able to fill out the survey question naires, in addition to this they were asked that throughout in their life have they acted impulsively or not. If their answer was, yes they were asked to fill in the questionnaire. The new process macro was used to analyze data through regression which was collected from the consumers. This process helped us in finding out the main effect relations along with mediated and moderated mediated relations. The moderated mediation analysis gave us effects of moderating variable at three different levels i-e low, medium and high. Findings- The findings mostly supported the hypothesis made with a few exceptions. Psychosocial stressors like interpersonal influence, bullying, social comparison and in terdependent self construal were found significantly associated with impulsive buying. Surprisingly bullying was not associated with stress, while other psychosocial stressors clearly depicted their stress causing ability. Interdependent self construal based on liter ature was negatively associated with impulsive buying behavior but in our research the association was found to be positive, which suggest that stress can overtake the original impact of interdependent self construal available in the literature. Originality/Value- Findings of the study have great implications for psychologist, marketing researchers and practitioners who could help stressful consumers, push them to develop alternative mechanisms to handle the problem or engage them into coping mechanisms relevant to impulsive buying.
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احترام اساتذہ

احترام اسا تذہ
نحمدہ ونصلی علی رسولہ الکریم امّا بعد فاعوذ بااللہ من الشیطن الرجیم
بسم اللہ الرحمن الرحیم
معززا ساتذہ کرام اور میرے ہم مکتب ساتھیو!
آج مجھے جس موضوع پر اظہار خیال کرنا ہے وہ ہے:’’احترام ِاساتذہ‘‘
صدرِذی وقار!
اساتذہ کا مقام و مرتبہ ہر شخص سمجھتا ہے کہ کیا ہے، اساتذہ کا وجود و مسعود بنی نوع انسان کے لیے ایک نعمتِ غیر مترقبہ ہے، اسا تذہ تعمیرِ شخصیت میں بڑا اہم کردار ادا کر تے ہیں، اسا تذہ کی محبت و شفقت ایک طالب علم کو مقامِ ارفع واعلیٰ پرمتمکن کر دیتی ہے، اساتذہ کا ساتھ میدانِ حیات کی ہر رکاوٹ ختم کر کے منزل مقصود تک رسائی آسان کر دیتا ہے۔
محترم صدر!
اس معاشرے کے اہم رکن بنانے میں کردار اساتذہ کا ہی ہوتا ہے، ادارے کا اہم سربراہ تشکیل دینے میں اساتذہ کی شخصیت شاملِ حال ہوتی ہے، اہم سیاستدان بن کر عوام النّاس کی خدمت کرنے میں کسی نہ کسی استاد کا رول ہوتا ہے، جواسے اس مقام ِرفیعہ پر پہنچا تا ہے، زمین کی پیمائش سے لے کر آسمان کی بلندیوں پر محو پرواز ہونے کے لیے بھی کسی نہ کسی استادمحتر م کی مساعی جمیلہ سے صرف نظرنہیں کیا جاسکتا۔
جنابِ صدر!
کامیابیوں کے حسین و جمیل راستے انھی خوش نصیبوں کا انتظار کرتے ہیں جن کے دلوں میں اساتذہ کا احترام ہوتا ہے، بد نصیب لوگ وہی ہوتے ہیں جن کے دلوں میں اساتذہ کی محبت و احترام نہیں ہوتا۔ اسا تذہ کا خلوص نیت سے احترام کرنے والے قلاش و نادار لوگوں کے لیے عہد ہمایوں زیادہ فاصلے پرنہیں ہوتا۔
معزز سامعین !
معلم طالب علم کا روحانی باپ ہوتا ہے، حقیقی باپ اسے آسمان سے زمین پر لاتا ہے جبکہ روحانی باپ اسے زمین کی گہرائیوں سے اٹھا کر آسمان...

The Prophet Muḥammad (S. A. W) : A Universal Messenger of Peace (An Overview of the Prophet Muḥammad (SAW) ’s Relations With the Non-Muslims

Islām, as the religion of peace and mercy, teaches and preaches peace, justice, tolerance, goodwill and equality among the human beings. Being the trustee of Allāh, man has been prescribed some requirements for the regulation of human conduct. The Prophet Muḥammad (r) is the personification of these teachings and commandments of Allāh. His conduct is “the Perfect Example” and “the Role Model” to be followed by human beings. He has been titled in The Qur’ān as (al-Raḥmah) the mercy for all the worlds. Whatever aspect of the Prophet Muḥammad (r) ’s life is investigated, it is proved to be unbiased and stands as a hallmark for the universal peace, justice, tolerance and equality, not only for the believers, but, for the non-Muslims, even for the worst enemies, as well. The first part of this paper describes the concept of peace in Islām and the role of the Prophet Muḥammad (r) as the messenger of the religion of peace. The second part of the paper focuses on the characteristics of the Prophet Muḥammad (r) as the messenger of peace in every aspect of life. While the third part of the paper is about the study of the historical facts, which discuss the life of the Prophet Muḥammad (r) as a historical figure and there is no doubt in his personality and character.

Analysis for Enhancement of Inherent Safety of an Mtr

The effects of change in fuel density, change in clad material and change in fuel material on the inherent safety features of a typical material test reactor were analyzed. The International Atomic Energy Agency’s 10 MW benchmark reactor was selected for the study. Standard computer codes WIMS-D4 and CITATION were used to perform neutronics calculations while PARET was used to carryout the steady state and transient thermal hydraulic analysis. In all, seven thermal hydraulic simulations were performed for each configuration. They were the steady state analysis, four controlled transients i.e. fast reactivity insertion, slow reactivity insertion, fast loss of flow and slow loss of flow transients, and two uncontrolled reactivity insertion transients, i.e. small reactivity insertion and large reactivity insertion transients. Two families of the high density dispersion fuels were analyzed to see the effect of changed uranium density on the inherent safety features of the reactor. These families were U 3 Si 2 -Al (having uranium densities of 4.10, 4.80 and 5.66 g/cm 3 ) on the lower side and U9Mo-Al (having uranium densities of 6.57, 7.74 and 8.90 g/cm 3 ) on the upper side. It was observed that the steady state thermodynamic behaviour of all the fuels was same, only the fuel temperatures of U 3 Si 2 -Al fuels showed some differences. During the fast reactivity insertion transient, the maximum reactor power achieved increased by about 29% for U 3 Si 2 fuel-family while the increase was 45% for U9Mo fuel-family. This resulted in increased maximum temperatures of fuel, clad and coolant outlet, achieved during the transient. This increase for U 3 Si 2 fuels was 32 K, 21.1 K and 5.1 K respectively, while for U9Mo fuels it was 27.7 K, 19.7 K and 7.9 K respectively for maximum fuel, clad and coolant outlet temperatures. During the slow reactivity insertion and loss of flow transients, no appreciable difference in the reactor power and temperature profiles was observed. For small reactivity insertion transient, the new power level increased as uranium density increased. The increase was 8.1% for U 3 Si 2 fuel-family while it was 5.8% for U9Mo fuel-family. In uncontrolled large reactivity insertion transient, the feedback reactivities were unable to control the reactor which resulted in the coolant boiling; the one with the highest fuel density was the first to reach the ONB. xxviiIn order to see the effects of different fuel materials, the original aluminide (UAl x -Al) fuel of the reactor was replaced with silicide (U 3 Si-Al and U 3 Si 2 -Al) and oxide (U 3 O 8 -Al) dispersion fuels having the same uranium density of 4.40 g/cm 3 as of the original fuel. The oxide fuel had higher fuel temperatures during steady state and transients. During fast reactivity insertion transient, the maximum power reached for oxide fuel was 0.35 MW lesser than that of aluminide fuel, but its maximum fuel temperature was 13 K higher. With respect to the UAl x -Al fuel, the maximum powers of U 3 Si-Al and U 3 Si 2 -Al fuels were higher by 2.11 MW and 1.82 MW respectively, while the maximum fuel temperatures were lower by 5.7 K and 4.5 K respectively. During slow reactivity insertion and loss of flow transients, the power and temperature profiles of all the fuels were almost the same only fuel temperatures varying; the maximum fuel temperature of the oxide fuel being 8 K to 12 K higher than that of the other fuels. During uncontrolled small reactivity insertion transient, the maximum fuel temperature attained by the oxide fuel was almost 16 K higher than that of the others at the new steady state. During uncontrolled large reactivity insertion transient, the coolant of oxide fuel was the last to reach the ONB but again at the cost of higher fuel temperature. In order to see the effects of different clad materials, only the Al clad and side plates of the reactor fuel were replaced by stainless steel (clad of a fast reactor) and zircaloy-4 (clad of a PWR). The zircaloy-4 clad gave a positive clad temperature feedback coefficient. The very high absorption cross section of stainless steel made it a very unlikely choice for clad material. Out of the remaining two, the main difference was in the fuel temperatures with zircaloy-4 cladded fuel having higher fuel temperatures. The temperature of zircaloy-4 cladded fuel was 20 K to 40 K higher than that of Al cladded fuel during different transients.