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Impact of Social Media Political Campaigns on Voting Behaviour: A Case Study of the Punjab

Thesis Info

Access Option

External Link

Author

Ghani, Abdul

Program

PhD

Institute

The Islamia University of Bahawalpur

City

Bahawalpur

Province

Punjab

Country

Pakistan

Thesis Completing Year

2018

Thesis Completion Status

Completed

Subject

Media Studies

Language

English

Link

http://prr.hec.gov.pk/jspui/bitstream/123456789/13588/1/Final%20thesis%20Abdul%20Ghani.pdf

Added

2021-02-17 19:49:13

Modified

2024-03-24 20:25:49

ARI ID

1676724782259

Similar


This research examines Pakistani youth’s political participation through social media. It evaluates the success of social media in molding the behaviours of voters during the general elections of 2013, also investigates the sharing of information instantly among masses through online interaction and to find out political mobilization for a change in political setup. In Pakistan, Social Media i.e. Facebook, YouTube, WhatsApp, Imo, twitter and Viber; is penetrating among the population belonging to all age groups. Mindset of both males and females belonging to rural or urban locality linked with various professions is going to change with the use of internet and social media. The current study aimed to explore the influence of social media on the minds of above mentioned categories and their change of behaviour for voting in the general elections of 2013. Survey method was applied to collect the data from the population of Punjab belonging to different age groups, gender, profession, qualification and locality. Data collected through questionnaire tool was in the statistical package for social sciences to be evaluated. Significant results were obtained youth is involved in political process via social media to a great extent. Social media has changed the behaviour of voters in the general elections of 2013. Voters shared information that was obtained with the help of social media instantly among their fellows. Social media is influential in political mobilization and is responsible for bringing change in the political setup of Punjab. Significant correlations were found in variables i.e. gender, age, profession and locality of the participants. On the basis of findings, it can be concluded that social media is an effective tool for political awareness. Its use must be under the control of some rules and regulation. So that people should avoid some negative prorogation and rumours. There must be check and balance over sharing of information through social media.
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شاہ محمد عبدالحلیم عطا شیخ

مولانا شاہ محمد حلیم عطا شیخ
افسوس ہے کہ گزشتہ مہینہ مولانا محمد شاہ حلیم عطاشیخ الحدیث ندوۃ العلما لکھنؤ نے ستر برس کی عمر میں وفات پائی۔آپ ضلع رائے بریلی کے مشہور قصبہ سلون کے باشندے تھے۔جہاں کی مشہور خانقاہ میں آپ کے برادر بزرگ سجادہ نشین ہیں۔ گھر کے اچھے کھاتے پیتے تھے۔لیکن ندوہ میں بہت معمولی طریقہ پر رہتے تھے۔ مرحوم عوامی شہرت کے عالم نہیں تھے اور نہ اپنے مزاجِ لا ابالی کی وجہ سے ہوسکتے تھے۔لیکن درحقیقت بہت اونچے درجہ کے فاضِل اور نہایت وسیع المطالعہ تھے۔ حدیث ان کاخاص فن تھا۔صحیح بخاری کے ساتھ عشق رکھتے تھے اور پھر حافظہ اس بلاکا تھا کہ جو کچھ پڑھتے تھے دماغ میں نقش ہوجاتا تھا ۔مولانا سید سلیمان ندویؒ انھیں چلتا پھرتاکتب خانہ کہاکرتے تھے۔ ندوہ کے اساتذہ تک اپنے فن کے مشکل مسائل میں ان سے برابر استفادہ کرتے رہتے تھے۔
علمی کمالات کے علاوہ اخلاق وفضائل کے اعتبارسے سلفِ صالحین کا نمونہ تھے۔ہرشخص سے بڑے تپاک سے ملتے تھے، چھوٹوں پر ان کی شفقت عام تھی،اپنے اساتذہ کاذکر بڑی عقیدت اور محبت سے کرتے اوراستادزادوں سے ان کے خوردہونے کے باوجود برادرانہ تعلق رکھتے تھے۔ کم وبیش ایک برس سے خون کے دباؤ کے عارضے میں مبتلا تھے۔ جولائی میں بہت شدید دورہ پڑا اور تقریباً ۴۸ گھنٹے بے ہوش رہے ۔ہرچند کہ بہتر سے بہتر علاج کیاگیا۔لیکن چوں کہ وقت پورا ہوچکاتھااس لیے کوئی افاقہ نہیں ہوااور آخروہ قیدِ حیات سے ہی آزاد ہوگئے ۔اﷲ تعالیٰ غریق رحمت کرے اور بیش از بیش ان کے مدارج بڑھائے ۔آمین [نومبر۱۹۵۵ء]

 

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