The objective of the current study was to determine the interaction of moral identity centrality and individuals’ behaviors in Rawalpindi and Islamabad service sector organizations. To get the objectives of research, there was quantitative methodology in the current study. On the basis of literature review, the relationships among the specified variables were studied. The target population was service sector organizations in Rawalpindi and Islamabad region of Pakistan. Selfreported rating survey questionnaire was used, as quantitative data was collected from 401 individuals. In total, 14 hypotheses were developed which were analyzed through SEM and interaction of all the variables showed good model fitness. The results showed that when there is high level of moral identity centrality in the employees of organizations, top management appears to support the moral characteristics to improve the behaviors of employees. It was also found that moral characteristics help in the improvement of employees’ behaviors with the effects of mediators like job satisfaction, self-efficacy, cynicism and perception of organizational politics. Findings of the quantitative research were in support of the earlier studies. The study tried to explore the interaction of moral identity in the service sector organizations, which has academic and managerial effectiveness. These organizations should focus on the effectiveness of moral characteristics, to increase the engagement level in the employees and buffering moral disengagement. In addition to SEM, also performed Sobel’s test to verify the significance of my results. This test has showed and verified the results as significant.
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