The field of entrepreneurship is quickly evolving and matures as a discipline that gets considerable attention of researchers. One prevalent area of research in the discipline of entrepreneurship is investigating one’s intention to start a business, which is entrepreneurial intention. This is an important construct that warrants ongoing research because entrepreneurial intention is not only a great predictor of entrepreneurial behavior but also an important step in the process of becoming an entrepreneur. Objective of present study is to examine the relationship among proactive personality, emotional intelligence and entrepreneurial intention directly as well as indirectly by adding two mediators, entrepreneurial self-efficacy and self-regulation by using simple and multiple mediation models for the constructs. Present study is conducted to answer some questions like “to verify the relationship of proactive personality and emotional intelligence with entrepreneurial intention among university students?”, “to verify either both, entrepreneurial self-efficacy and self-regulation mediates the relationship between proactive personality and entrepreneurial intention and also between emotional intelligence and entrepreneurial intention among university students?” Population of present study is the final year students enrolled in business administration programs in public sector universities of KP (A province of Pakistan). Due to homogeneous population, simple random sampling technique is used. Primary data is collected through adopted questionnaire having Likert type scales. Descriptive statistics comprising mean and standard deviation is used. Hypotheses concerning relationships, are tested using Pearson correlation. Similarly, as in present study simple and serial mediation both are involved so for simple mediation model # 4 while for serial mediation model # 6 by Preacher & Hayes, (2013) is used for analysis.