امور شرعیہ میں وكالت كا دائرہ كار

ABSTRACT According to Islamic jurisprudence, power of attorney is a lawful provision. It is very much apparent in matters like marriage, divorce, sale and purchase transactions, trade partnerships, and criminal cases. In these situations, someone else other than the person concerned may be appointed as a representative or agent to act on behalf of the original person. There are some controversies among Muslim jurists surrounding the issue of the power of attorney or of representation. This article is devoted to discussing the various stands of the jurists and their arguments concerning the scope of attorney and agent in the above-mentioned legal areas

Sponsorship and Marketing Objectives: Role of Success of Event and Corporate Image in Event Sponsorship, Study of Medium and Large Size National and Multinational Companies in Pakistan

“Sponsorship and marketing objectives: Role of success of event and corporate image in event sponsorship”. Study of medium and large size National and Multinational Companies in Pakistan”. This study aims to investigate the impact of sponsorship to achieve marketing objectives mediated by event success and moderated by sponsor’s corporate image in event sponsorship perspective. For the purpose of this study, holistic model “Event Sponsorship Success” has been suggested. Six constructs i.e., Sponsor Event Fit, Target Market Fit, Sponsor Leverage and Activation, Sponsor’s Senior Management Involvement, Integrated Event Marketing and Mutual understanding between Sponsor and Sponsee were considered in this research. The outcome related to sponsorship has been measured with the construct “Sponsorship Effectiveness” with three sub factors i.e. Brand Image, Brand Loyalty and Sale Objectives. Outcome related to Event management has been measured with the construct “Event Success”. Study was conducted through self-administered questionnaires, where response of 165 event attendees in pilot study and 385 in main study based on convenience sampling methodology in view of nature of study were tested. Structural Equation Modeling was used and data was analyzed with the help of SPSS version 22, EViews7 and AMOS 22. Confirmatory factor analysis (CFA) along with case studies the instrument was tested for validity and reliability and refined for main study. This study confirms significant relationship between sponsor and event (Sponsee) on- site techniques and other activities in event management perspective, which positively contribute towards the effectiveness of sponsorship and event success.- This research opens academic dialogue on various aspects of event sponsorship and makes useful contribution and guidance for sponsorship and event management organizations in Pakistan to work for mutual benefits i.e. the effectiveness of sponsorship and success of event. Since the survey was conducted in few cities in Pakistan, therefore results of the study can only be generalized in Pakistan. This research also provides enough guidance to explore new subjects / fields and avenues related to sponsorship and event management for future researchers.