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The Impact of Bureaucracy on Creativity and Innovation in the Advertising Agencies of Pakistan

Thesis Info

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Author

Bilal, Atif.

Program

PhD

Institute

Bahria University

City

Islamabad

Province

Islamabad

Country

Pakistan

Thesis Completing Year

2017

Thesis Completion Status

Completed

Subject

Management Sciences

Language

English

Link

http://prr.hec.gov.pk/jspui/bitstream/123456789/9411/1/Atif-Bilal-PhD%20Thesis.docx

Added

2021-02-17 19:49:13

Modified

2024-03-24 20:25:49

ARI ID

1676725097830

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In the present era characterized by uncertain market conditions, mounting competition, spiraling diversity and mobility of workers, and increasing customer power, organizations should strive for achieving a lasting competitive advantage. It is believed that unless organizations focus on creativity and innovation, they cannot compete effectively and earn economic returns. The dynamic organizations like advertising agencies are especially required to be creative and innovative in order to lead, grow and compete. These organizations have mostly implemented bureaucratic control practices, such as formalization and centralization, to regulate and control the behaviors of workers. Prior research indicates that these bureaucratic practices stifle creativity and innovation. The paradox between bureaucracy, creativity and innovation has created a challenging situation for the managers in advertising agencies. The main objective of the study was to empirically investigate the impact of organizational bureaucracy on employee creativity and organizational innovation in the advertising agencies of Pakistan. Data for this study was collected through surveys distributed to a sample of 455 employees from the advertising agencies of Pakistan. Various techniques were applied to statistically analyze the data and test the hypotheses. Findings from statistical analyses indicate that organizational bureaucracy and its components, formalization and centralization; have a negative impact on employee creativity and organizational innovation. Also, creativity has a positive impact on innovation. Besides, the results of the indirect hypotheses support the postulation that creativity mediates the relationship between bureaucracy and organizational innovation in the context of advertising agencies of Pakistan. The study not only makes important theoretical contributions, but also presents valuable insights to the managers of the advertising agencies of Pakistan. Findings strengthen the nature of control-creativity paradox indicating that excessive bureaucratic control in organizations leads to reduced creativity and innovation. In addition, findings suggest that managers and policy makers should take into account the flexibility in administrative controls to encourage creativity and innovation in order to gain a competitive edge in the turbulent environment. Keywords: bureaucracy, formalization, centralization, employee creativity, organizational innovation, process innovation, product innovation, managerial innovation, advertising agencies
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آپؐ کا نقشِ پا مل گیا یا نبیؐ


آپؐ کا نقشِ پا مل گیا یانبیؐ!
مل گئی ہم کو راہِ خدا یانبی!ؐ
آپؐ کی ذاتؐ نورِ ہدیٰ یانبی!ؐ
صدقۂ نورِ غارِ حرا یانبیؐ!
وادیِ قلب ہو پُر ضیا یانبیؐ!
’’دو جہاں آپؐ پر ہیں فدا یانبیؐ!‘‘
میں نہایت ہی ہوں پُر خطا یانبیؐ!
ہوں مگر اُمتی آپؐ کا یانبیؐ!
آپؐ ہیں رحمتِ دوسَرَا یانبیؐ!
آپؐ کی نسبتوں کا صلہ یانبیؐ!
بخش دے کاش مجھ کو خدا یانبیؐ!
’’دو جہاں آپؐ پر ہیں فدا یانبیؐ!‘‘
حسنِ مطلق کی کامل ادا دیکھ کر
مظہرِ نورِ ذاتِ خدا دیکھ کر
تیرگی میں ضیا ہی ضیا دیکھ کر
قبر میں چہرۂ واضحی دیکھ کر
میرے ہونٹوں پہ ہو برملا ؛ یانبیؐ!
’’دو جہاں آپؐ پر ہیں فدا یانبیؐ!‘‘

حضرتِ موسیٰ ٹھہرے کلیمِ خدا
ابنِ مریم کا دستِ مسیحا شفا
سب پہ رب کا کرم سب پہ رب کی عطا
خوب سے خوب تر عظمتِ انبیا
آپؐ ٹھہرے حبیبِ خدا یانبیؐ!
’’دو جہاں آپؐ پر ہوں فدا یانبیؐ!‘

چشمِ ’’مازاغ‘‘ کی نعمتیں مل گئیں
’’قاب قوسین‘‘ کی قربتیں مل گئیں
ربِّ کونین کی چاہتیں مل گئیں
آپؐ کو عرش کی رفعتیں مل گئیں
آپؐ پر خاص رب کی عطا یانبیؐ!
’’دو جہاں آپؐ پر ہوں فدا یانبیؐ!‘‘

کس طرح ذاتِ رب ہم پہ راضی ہوئی
آپؐ راضی تو تب ہم پہ راضی ہوئی
آپؐ ہی کے سبب ہم پہ راضی ہوئی
آپؐ کی ذات جب ہم پہ راضی ہوئی
ہم پہ راضی ہوا تب خدا یانبیؐ!
’’دو جہاں آپؐ پر ہوں فدا یانبیؐ!‘

تعلیم نسواں: اسلامی روایت اور عصری تحدیات

Religion Islam has given equal rights to men and women in the field of education. For men education was compulsory and women were encouraged to seek education. Both males and females have been referred to using polygamous section for education while women are often encouraged and especially emphasized. The Prophet(SAW)arranged special seats for the gender critical in order to highlight the importance of women education. That was way the passion for special education in women grew so much that women discussed global issues with men and solved to reject men’s judgement. It was the influence of this academic moment that many Muslim women not only made a name for themselves, but also wrote books on various research topic in the field of Hadith, Commentary, Iftaa and many other Sciences. Thanks for this global revolution Muslim rulers not only provided a learning environment for their children but also established large educational institutions for ordinary women. The astonishing thing is that despite this wonderful past today Muslims are unable to provide a safe and secure opportunity for education to women.

Text-Independent Speaker Verification System for Pashto Speakers With Accent and Dialect Recognition

In this thesis, “a text-independent speaker verification system for Pashto speakers using accent and dialect recognition approach” has been designed. The purpose of the designed system is to recognize the region of origin of Pashto native speakers on the basis of their distinct dialects and to verify them using a speaker verification system. Due to the unavailability of the Pashto voice data in the form of different accents and dialects, a Pashto speakers’ database using different dialects of Pashto was developed. In order to develop the data initially, different dialectical variations of Pashto language were studied in detail and then the speech data was collected only from those different regions of Pakistan and Afghanistan where the Pashto is spoken with different dialects. After the database development, it is processed through front end and feature extraction processes where Mel Frequency Cepstral Coefficient (MFCC) features have been extracted from the collected data. After the MFCC feature vectors have been obtained, a Multilayer Perceptron (MLP) based classifier was designed to classify the speakers. Two separate classification experiments were performed (1) Speaker identification followed by dialect identification (2) Text-independent speaker verification followed by dialect identification. Speaker identification followed by dialect identification achieved 96.0 % identification accuracy, whereas, speaker verification followed by dialect identification achieved 100 % verification accuracy. Furthermore, the proposed Gaussian Mixture Model (GMM) based dialect identification system achieved 93.8 % identification accuracy in identifying Pashto native dialects. In order to inspect the noise robustness of the proposed system, the system’s performance was checked with the different degrees of noise level and Signal to Noise Ratio (SNR) was computed for each degree of noise. The performance of the system showed slightly degradation with the increase in the noise level, hence, showed its robustness against noise. A simple Pashto digits recognition (1 to 10 digits of Pashto) was also included in the study using MLP, HMM & SVM classifiers. Comparative analysis showed that the SVM based Pashto digit recognizer with 98.5 % recognition accuracy outperformed both the MLP and HMM based Pashto digit recognizers by showing 1.3 % and 3.3 % improvement in recognition accuracy. In order to benchmark the proposed research, the system’s performance was further tested on classifying some foreign accent of Pashto (Urdu accent of Pashto). In case of classifying the Urdu accent of Pashto, the system achieved 74.4 % recognition accuracy. Finally, the results achieved in the conducted experiments were compared with the recently proposed state of the art dialect identification, speaker verification and Pashto digit recognition systems. Comparative study showed that the proposed system outperformed some recently proposed dialect identification as well as speaker verification systems and showed relative improvement in recognition accuracies.