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Home > The Impact of Influential Factors on Banking Customers’ Perceived Ease of Use and Usefulness of Internet Banking Acceptance in Pakistan

The Impact of Influential Factors on Banking Customers’ Perceived Ease of Use and Usefulness of Internet Banking Acceptance in Pakistan

Thesis Info

Access Option

External Link

Author

Munir, Malik Mamoon

Program

PhD

Institute

Bahria University

City

Islamabad

Province

Islamabad

Country

Pakistan

Thesis Completing Year

2017

Thesis Completion Status

Completed

Subject

Management Sciences

Language

English

Link

http://prr.hec.gov.pk/jspui/bitstream/123456789/13738/1/PhD%20Thesis%20Malik%20Mamoon%20Munir.docx

Added

2021-02-17 19:49:13

Modified

2024-03-24 20:25:49

ARI ID

1676725103092

Similar


The statistics reveal that internet technology in the banking sector has introduced the internet banking (IB) product/service in Pakistan during year 2001 but the majority of the banking customers are the non-users of IB. This highlights the research need for identifying and validating the factors responsible for IB adoption in Pakistan. The technology acceptance model (TAM) has detained the most attention in determining the acceptance behavior of Information technology (IT). Despite the TAM validity and maturity in various contexts, there are few studies which have strived to extend the TAM capability to identify the individuals’ acceptance behaviour about the online/IB technology. Therefore, the present study has proposed and integrated external factors, namely perceived security, trust, website design, and product knowledge in TAM which reflects the banking customers concerns in the acceptance of IB in Pakistan. The questionnaire was adopted from the existing literature and modified for the data collection from the representative sample of 1,050 banking customers (non-users of IB) of Islamabad and Rawalpindi, Pakistan through convenience sampling. After preliminary data analysis, the sample size reduced to 886 with the final response rate of 84.38%. Primary data analysis was conducted through Statistical Package of Social Sciences (SPSS) whereas Structural Equation Modelling (SEM) through Analysis of a Moment Structures (AMOS) was employed to explore the inter-correlations of the proposed constructs. The study empirical results indicated that all hypothesized relationships of perceived security, trust, website design, and product knowledge with perceived ease of use and usefulness are true and significant in the extended form of the TAM. Theoretically, the present research has confirmed the applicability of the TAM in investigating IB adoption in Pakistan. The findings of the study emphasized banks'' decision makers to formulate strategies that may boost the adoption of internet banking in Pakistan. Security strategic and proactive approach may address the security concern and improves the customers'' trust. Moreover, redesigning of the internet banking product/service is required according to Pakistani social context and customer requirements for addressing the website concern. Effective advertisement and customer relationship management may enhance the product knowledge of the banking customers.
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قاضی محمد عدیل عباسی

ایک حادثہ المناک]مولانا ظفر احمد خاں[
۱۳؍دسمبر ۱۹۷۹ء جمعرات کی شب میں ایک بجے مولانا محمد ظفر احمد خاں صاحب رحلت فرماگئے۔ اناﷲ واناالیہ راجعون۔ ۱۹۳۸ء میں یہ ادارہ قائم ہوا۔ مولانا مرحوم ۱۹۳۹ء میں ندوۃ المصنفین میں بحیثیت کارکن ومنیجر تشریف لائے۔ موصوف کارسالہ برہان اورادارہ ندوۃ المصنفین سے دیرینہ تعلق تھا۔مرحوم کا حضرت مفتی صاحب سے تعلق چالیس ۴۰ سال رہا۔ اوراسی دوران جب سے دفتر کی ذمہ داریاں میرے سپرد کی گئی تھیں وہ ۱۹۶۸ء تھا، زیادہ تراسی وقت سے میرا مرحوم سے قُرب رہا۔موصوف پُرخلوص نیک دل انسان تھے اور وفاداری ان کے مزاج میں بے پناہ پائی جاتی تھی۔موصوف اپنی خود ایک مثال تھے۔ادارہ ندوۃ المصنفین کے وفادار اورایک اعلیٰ معیار کے کارکنوں میں ان کاشمار تھا۔مولوی صاحب میرے لیے سہارا اور ڈھارس تھے کیونکہ مجھ کو اُن سے حوصلہ افزائی اور تقویت حاصل تھی۔ مولوی صاحب کی جدائی میرے واسطے ایک بھیانک انقلاب ہے۔مجھ کویہ دلی صدمہ پہنچا ہے دعافرمائیں کہ مزید ذمہ داریاں سنبھالنے کی اﷲ تعالیٰ مجھ کو بہترین صلاحیتوں سے نوازدیں۔آمین ثم آمین۔
مولوی صاحب اس جہانِ فانی سے رخصت ہونے کے چھ گھنٹے قبل تک رسالہ برہان کاکام انجام دیتے رہے۔ [منیجر ندوۃ المصنفین دہلی، جنوری ۱۹۸۰ء]

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