Search or add a thesis

Advanced Search (Beta)
Home > The Relationship Between Environmental Beliefs and Green Purchase Intentions: Examing the Mediating Role of Environmental Concern and Moderating Role of Environmental Responsibility

The Relationship Between Environmental Beliefs and Green Purchase Intentions: Examing the Mediating Role of Environmental Concern and Moderating Role of Environmental Responsibility

Thesis Info

Access Option

External Link

Author

Israr, Ahmad

Program

PhD

Institute

International Islamic University

City

Islamabad

Province

Islamabad.

Country

Pakistan

Thesis Completing Year

2019

Thesis Completion Status

Completed

Subject

Bussiness & Management

Language

English

Link

http://prr.hec.gov.pk/jspui/bitstream/123456789/11519/1/Israr%20Ahmad%20Marketing%202019.pdf

Added

2021-02-17 19:49:13

Modified

2024-03-24 20:25:49

ARI ID

1676725122075

Asian Research Index Whatsapp Chanel
Asian Research Index Whatsapp Chanel

Join our Whatsapp Channel to get regular updates.

Similar


The voice of environmentally concerned consumers led many firms to incorporate the green marketing elements in their business models. Many organizations spent millions of dollars on the development, selling and promotional campaigns of green products. The notion was also supported by researchers and international survey organizations in the form of growing demand and market share of green products. However, in reality, existing sales trends of green products in the markets are not promising. Although consumers are in favor of green products and green firms even some of them are agreed to pay extra amount to buy green products but when comes to make a purchase decision, conventional products remain their first choice at the point of sale. Thus, non-acceptance of green products by the consumers at large scale is becoming a major issue of concern for marketing managers. Therefore, it is very timely to explore and understand the underlying mechanism of human attitude formation process. The aim of this research is to examine the impact of environmental beliefs on green purchase intentions. Although, environmental beliefs have a significant role in motivating the individuals to behave in an environmental friendly way still a weak relationship between environmental beliefs and green purchase intentions has been reported in prior research. Therefore, the mediating role of environmental concern between environmental beliefs and green purchase intentions as well as moderating role of environmental responsibility between environmental beliefs and environmental concern was explored to advance the existing stream of research in the field of green marketing. The conceptual framework was developed based on the theory of reasoned action. Survey method was used to collect data from consumers of Rawalpindi and Islamabad. For this purpose, already established measures were adapted from xi previous studies in the field of green marketing. Subsequently, 519 useable responses were utilized for data analysis through statistical techniques. Structural Equation Modeling (SEM) technique was used to gauge the model fit and to test the hypothesized associations. Likewise, the conceptual framework was also tested through bootstrapping technique suggested by Preacher and Hayes. The results revealed that environmental concern mediate the relation between environmental beliefs and green purchase intentions. Similarly, moderating role of environmental responsibility between environmental beliefs and environmental concern was also proved. The thesis was winded up by highlighting the theoretical, contextual and managerial implications along-with future research avenues.
Loading...
Loading...

Similar Books

Loading...

Similar Chapters

Loading...

Similar News

Loading...

Similar Articles

Loading...

Similar Article Headings

Loading...

راجیو گاندھی

راجیو گاندھی
وسط مدتی انتخابات کے دوران میں مدراس کے ایک انتخابی جلسہ میں تقریر کے پروگرام سے کچھ دیر پہلے ہی ہندوستان کے سابق وزیراعظم اور انڈین نیشنل کانگریس کے صدر جناب راجیوگاندھی ایک بم دھماکے میں لُقمۂ اجل ہوگئے۔
اس وسط مدتی انتخاب کے بارے میں جہاندیدہ دانشورانِ ملک اور خودمقتول ...راجیوگاندھی یہ خدشہ ورائے ظاہر کررہے تھے کہ اس وسط مدتی انتخاب میں زبردست تشدّد کاامکان نظرآرہا ہے ۔یہ کس کومعلوم تھاکہ جس تشدّدکے امکان کااظہار کیاجارہاہے وہ ملک کی اس عظیم ہستی ہی کو اپنی منحوس لپیٹ میں لے لے گا۔مگرانہونی ہوکررہی اورملک اایک ایسے رہنما سے محروم ہوگیا جو دورِ حاضر کاہیرو تھا اور مستقبل کی روشن قندیل، اور جس سے ملک و کوبڑی بڑی امیدیں وابستہ تھیں۔
جناب راجیو گاندھی کے حادثۂ قتل میں کس پارٹی، کس گروہ ،کس ملک یا کس فرد کاہاتھ ہے اس کے بارے میں کچھ کہنا قبل از وقت ہے۔ابھی تک کسی نے اس کی ذمہ داری قبول نہیں کی ہے۔عام طور پرایل ۔ٹی۔ٹی دہشت پسندوں پرشک ظاہر کیا جارہا ہے۔اوراس کے لیے اخبارات کی اطلاع کے مطابق کچھ ٹھوس ثبوت بھی جائے واردات سے مِلے ہیں۔ جو عورت اپنے جسم پر بم باندھ و لپیٹ کر خودبھی ہلاک ہوئی ہے اور جناب راجیوگاندھی کے ساتھ اوردوسرے تیرہ افراد کوہلاک کرنے کاباعث بنی ہے اس کے متعلق بھی عام قیاس یہ ہی ہے کہ وہ ایل ٹی ٹی گروہ سے تعلق رکھتی ہے۔مگرابھی یہ سب قیاس آرائیاں ہی ہیں،یقین و قطعیت سے کچھ نہیں کہا جاسکتا ہے۔حکومتِ ہند نے تمام حادثۂ قتل کی تحقیقات کے لیے بروقت ایک کمیشن بنادیا ہے جوعرصہ تین ماہ میں اس سلسلے میں اپنی رپورٹ پیش کرے گا۔ اس سے پہلے جوبھی اس سلسلے میں اظہار ِ خیال کرے گا وہ صرف قیاسات ہی کے زمرے میں ہوگا۔اورحقیقت ویقین کاگمان کرنا...

موقع الكتاب في العملية النّقدية عند المحدّثين وأهمّ وسائل صيانته دراسة تأصيليّة

In this research paper the method invented by the critic scholars of hadeeth for the maintenance of quality. It is the sake of delivering the hadeeth to us the way it was narrated by the prophet peace be upon him. This study came to highlight the greatness of the critical approach of the Muḥaddithīn, this unique and precedent based approach has been opted and enjoyed the respect of the opponents. I have paid special regard to the timeline, which reflects the evolution of the Muḥaddithīn criticism, from the Era of the Prophet (PBUH) to the end of the Hadīth Narration Era. This paper shows the extent to which the critic scholars go in order to maintain the book; their attention is not limited to the Oral narration as claimed by the opponents of Sunnah and their stooges. This is done by examining the classified works of scholars that had preserved the bases and the rules followed in the criticism process, as explained in this study.

Determinants of Overseas Workers Remittances: Co-Integration Approach A Case-Study of Pakistan

The inflows of overseas workers remittances to Pakistan have been experiencing a rising trend over time. In early 70s remittances sent home by overseas workers were in the range of $130 million---$140 million per annum. By the year 2010 the remittance figure was in proximity of $9 billion. As the transfers by workers abroad add-up to a sizable total and augment the financial resources of the state this study, therefore, endeavors to identify as well as quantify the relative importance of the macro level factors in remittances determination. To investigate impact of certain macroeconomic variables on inward remittances to Pakistan time series data is exploited for the purpose over the period ranging from 1973 to 2010. To overcome the problem of spurious regression co-integration approach is followed. The approach proves its utility in analyzing long run relationship between remittances and the given set of regressors as well as short run dynamics. After examination of stationarity properties of each time series with the help of ADF test and confirmation of co-integration, autoregressive distributed lag (ARDL) technique is employed for estimation purposes. The method is preferred due to its analytical superiority in small sample cases along some other desirable characteristics. Using annual data over the 1973-2010 periods real remittances in US dollars are regressed on a set of explanatory variables including number of Pakistani workers abroad, real per capita income in home country, nominal exchange rate, domestic rate of inflation, broad money to GDP ratio, and a dummy for regime type. Except the calendar year data on migrants’ stock, all data series belong to financial years. Using GDP deflator index with 1999-2000 as base the published nominal remittances are converted to real form. Similarly, the published data on nominal per capita income in domestic currency is converted to real form expressed in US dollars using the corresponding years’ GDP indices and exchange rates. Findings of the study reveal that the effect of domestic per capita income, stock of Pakistani workers abroad, and exchange rate on inward remittances remains significantly positive with estimated coefficients of 4.34, 0.47, and 1.71, respectively. Domestic inflation, with a coefficient of -0.51, seriously impact inward transfers in opposite direction. The results also support remittance enhancing role of the democratic regimes as far as Pakistan is concerned. Overall the study confirms the dominance of investment motive. Therefore, investment friendly policy measures are advised so that more and more funds could be accumulated over time in the form of overseas workers’ remittances.