نکلنا خلد سے آدم کا۔۔۔
آس کی خوشبو یاس کی بد بو پرہمیشہ غالب آتی ہے
یوں محسوس ہو رہا تھا
جیسے دل میں اِ ک آگ سی لگی ہو
اور سب کچھ اس بھٹی میں جھونک رہا ہوں
اس بھٹی کو صرف آنسو ہی ٹھنڈا کر سکتے تھے
لیکن !وہ بھی لب ِ مژگاں تک آتے آتے مر گئے
کتنی مشکل سے محبت کے تارو پود سے سنہری خواب بنے تھے
مگرایک تار کے نکل جانے سے
سب خواب نیند کی وادیوں میں کہیں کھو گئے ہیں
حیف!میرے دھندلے خواب
جو میں کسی کی آنکھوں سے دیکھ رہا تھا
یوں لگتا ہے جیسے
میرا بھی شمار اُن سوختہ سروںمیں ہوتا ہے
جو بحرِ محبت میں بنا کشتی اور پتوار کے اتر گئے تھے
مجھے اپنی عادتوں پردکھ ہے
جو پھر سے خراب ہو جائیں گی
جنہیں اک عرصہ بدلنے میں لگا تھا
یہ آدم اور آدم زاد کے نصیب میں لکھا جا چکا ہے
کہ اس کا کبھی ایک ٹھکانہ ہو ہی نہیں سکتا
کبھی یہ بہشت سے نکالا جاتا ہے
کبھی اپنے گھر سے دربدر ہوتا ہے تو کبھی شہر سے
کبھی کسی کی زندگی سے توکبھی کسی کے دل سے
یزداں نے بھی انسان کے ساتھ کیاخوب کھیل کھیلا ہے
اسے فاصلوں میںالجھائے رکھتا ہے
Human life is the subjective of change with the changing circumstances. If we look at the condition of our late grandfather or great – grandfather and look at the contemporary situation; it will not be difficult to understand this change. The rules about some important issues had been changed with the passage of time. In the initial descendants of Adam the marriage of brothers and sisters was allowed, after the flood of Noah, due to the scarcity of animals, the meat of all kinds of animals was allowed, two sisters were married to Hazrat Yaqub (A.S) at the same time, but the rules had been reversed afterwards. Even in the time of the Holy Prophet and the rightly guided caliphs, such changes took place and they were associated with the changing conditions. Initially it was banned to visit the graves and the sacrificial meet was not allowed to keep for more than three days and it was mandatory upon the women to attend the congregational prayer but afterwards the permissions were granted contrarily. Fortunately, we have a body of jurisprudence in the light of which not only contemporary issues can be solved but also guidance can be provided for the future. Our leading Jurists, who are followed, have done a remarkable job in this regard. The following article reviews the teachings of the three jurists, namely Imam Shafi’i, Imam Malik, and Imam Ahmad ibn Hanbal and teachings of their glean jurists. It will make clear that under changing circumstances these jurists seemed to agree on change. Therefore, by using the efforts of these jurists, we can try to resolve the problems of our contemporary changes and requirements throughout the Muslim World.
This study attempts to test association between impulse buying and cognitive dissonance. Some of other
results were unveiled. A high level of association was shown in females and impulse buying but not with the
income level. Sales promotion was also highly associated with the impulse buying. Bank card payment
demonstrated a positive behavior though it was not strong enough. Sample of 200 respondents was selected
on convenience basis. A close ended questionnaire was used. Two hundred questionnaires were distributed to
a convenience sample in the city of Lahore, Pakistan. 168 valid questionnaires were received and included for
the analysis. Cronbach's alpha and Factor loading were used to check the reliability and validity of the data
respectively. Linear regression and T-test were applied to determine the relationship among the variables.
Normality was tested through pp plot, mean and standard deviation.
The conclusion and suggestions given in this study will be helpful for the strategy makers and consumers both
to avoid cognitive dissonance. Self-knowledge will be useful for the consumer for better understanding of
market and to make prudent buying decisions in future. This research will be useful for marketers to
understand consumer behavior in order to craft better strategies, which will keep the consumer satisfied,
happy and stick with the organization. The new input of the study might come from the lack of research in the
area of impulse buying, cognitive dissonance and their relationship.