غزل ---انعام کبیر،لیکچرار اردو
شگفتگی کی ریاضت کو لاکھوں سال ہوئے
یہ مہر و ماہ، شب و روز، کائنات کے رنگ
گلاب ٹوٹ کے جُوڑے میں سج گئے لیکن
اکیلے روتے تھے دل میں گزشتگان کے زخم
عجیب مخمصے میں پڑ گیا وہ شخص الٹا
ہمیں وہ چاند سا چہرہ نظر نہیں آیا
یوں ارتقا ہوا اور پھول اس کے گال ہوئے
بہم ہوئے تو کہیں تیرے خدّ و خال ہوئے
ہم ایک شاخ سے ٹوٹے تو پائمال ہوئے
ترے بچھڑتے ہی رونق ہوئی نہال ہوئے
مرے جواب بھی اک سطح پر سوال ہوئے
ہمارے روزے تو پورے کا پورا سال ہوئے
Marketing strategy is an effort to market a product, both in the form of goods and services, using certain plans and tactics to increase sales volume. One of the business development strategies is the implementation of a marketing mix strategy. Marketing is one of the most important factors in the continuity of a business, so it is very important for business people to pay attention to the marketing mix in their business. The purpose of this study was to determine how D'besto Fried Chicken Pekanbaru applies sales promotion. The data analysis technique used is market mix analysis. The marketing mix variables studied were product, price, place and promotion. The results of this study indicate that consumer decisions in purchasing D'besto Fried Chicken Pekanbaru are strategic location selection and products that are acceptable to the public. The recommendation of this research is that D'besto Fried Chicken Pekanbaru products should be more diverse and innovative in terms of packaging and online marketing and improve brand quality.
This study was conducted to study the prediction of distance learners’ achievements from locus of control and self-efficacy at post graduate level. The study aimed to predict the achievements from locus of control and self-efficacy. Population of the study comprised of students (Spring/Autumn 2015) of teacher education programs (M.A, M.Ed and B.Ed) through distance learning mode. Sample of 1513 distance learners (for quantitative analysis) was drawn out through disproportionate stratified random technique. Out of this sample, 5% (38 females and 38 males) respondents were randomly selected for semi-structured interviews.Two standardized instruments (Nowicki and Duke Locus of Scale, and General Self-efficacy scale) were adapted. Two interview guides were developed by the researcher. Achievements were measured in terms of students’ grades in the semester (Spring/Autumn 2015), life success/distinctions, and co curricular activities. Major findings of the study revealed that distance learners with internal LOC and high SE predicted high achievements and distance learners with external LOC and low SE exhibit low achievements. Significant positive relationships between SE, LOC and achievements of DLs emphasizes the importance of these variables. In this regard, training programs for course developers may be organized in a way that these may help them to focus on the importance of psychological variables in during course development. The correlation between internal LOC and high achievements also emphasizes the need that distance learners may have knowledge regarding the importance of psychological factors which play significant role in achievements. In this regard, the arrangement of end of semester reflective exercises may help DLs to gain knowledge about their LOC. Prediction of DLs achievements from LOC and SE also provoked the importance of the variables of this study for the authorities of distance education universities to pay attention towards the enclosure of psychological factors in curriculum i.e. inclusion of problem solving activities at the end of self assessment exercises, and graded problem solving projects/tasks may prove helpful.