اسلام زندہ ہوتا ہے ہر کربلا کے بعد
نحمدہ ونصلی علی رسولہ الکریم امّا بعد فاعوذ بااللہ من الشیطن الرجیم
بسم اللہ الرحمن الرحیم
صدر بزم و معزز اساتذہ کرام اور میرے ہم مکتب ساتھیو!
آج مجھے جس موضوع پرلب کشائی کا موقع فراہم کیا گیا ہے ،وہ کچھ یوں ہے:
’’اسلام زندہ ہوتا ہے ہر کربلا کے بعد ‘‘
معزز سامعین!
تاریخ حق و باطل میں خیر و شر کے لاکھوں معرکے ہوئے، ہزاروں شہادتیں ہوئیں۔ اسلام کا اوّلین دور لاتعداد شہادتوں سے لبریز ہے مگر جو شہرت حضرت امام حسین ؓ کو حاصل ہوئی وہ کسی اور کو نصیب نہ ہو سکی۔ آج تک کسی شہادت کو اس قدر شہرت، قبول عام اور ہمہ تذکرہ نصیب نہ ہو سکا جتنا امام حسین ؓ کو ہوا ہے۔ تقریباً ساڑھے تیرہ سو سال گزرنے کے باوجودبھی شہادت امام حسین ؓکا ذکر زندہ و تابندہ ہے۔ حسینیت ہر طبقے میں حق اور یزید یت ہر طبقے میں فتنہ و فساد کی علامت بن گئی ہے۔
حاضرین محفل!
جب یزید تخت نشین ہوا تو اس نے اپنے اقتدار کی راہ میں حائل ہر رکاوٹ کو بڑی بے دردی اورسختی سے دور کرنا شروع کر دیا۔ اسے اپنی راہ میں سب سے بڑی رکاوٹ حضرت امام حسینؓ محسوس ہوئے تھے تو اس نے گورنر مد ینہ کو حکم دیا کہ امام حسین ؓکے پاس جا کر میری بیعت طلب کرو۔ گورنر مدینہ نے حضرت امام حسین ؓکو یزید کا پیغام پہنچایا تو آپ ؓنے صاف انکار کر دیا۔ یہ آپ ؓنے اس لیے کیا کہ آپ ؓ کو اپنے نانا جان حضوراکرمؐ کا فرمان یاد تھا ’’کہ ظالم جابر حکمران کے سامنے کلمہ حق کہنا سب سے بڑا جہاد ہے۔‘‘ تاریخ کے غائر مطالعہ سے جو چیز واضح طور پر ہمارے سامنے آتی ہے وہ یہ ہے...
Language is the identity of a nation, a region and a territory, which serves as a link between the people of that nation and territory. On the other hand, it causes unity, uniformity, brotherhood and love. That’s why study of language has been the subject of conversation of scholars and researchers from the very first day. Wherever human beings exist on this earth planet, there are languages with their noun, verb, preposition and its sub kinds i. E. Present, past and future tense, subject, Object and pronoun. A complete structure of language is founded upon which the learned men have made valuable contribution in various decades. Survival and development of these languages owe to the efforts of these learned people. The current research study is also an effort in which discussion has been made with reference to Arabic language. Arabic is the fourth largest language of the world. It is spoken and understood in Saudi Arabia, U. A. E, Egypt, Syria, Iraq, Iran, Jordon and Morocco. 3 The Universities all over the world, particularly those Universities which have leading role in the present time, not only adopt Arabic Language as medium of instruction but are not second to the Arabs in respect of Arabic Language. The present article discusses the one aspect of this historical grand language namely “derivation”. What is the source of derivation in the Arabic Language? How words are formed and how they are refined. What are different theories regarding derivation. This article is an effort to explain all these aspects
The present study had been designed to explore impact of social media marketing on customer's satisfaction
and moderating role of the trust of customer's on FMCG products. Companies are currently utilizing social
networks to advance data about their brands. Online social networking sites such as Facebook, Twitter and My
Space etc. have a significant impact on customer's life. This social media has a direct effect on how the clients
impart, offer data, keep up their profiles and secure connections with their friends.
The rapid use of social media marketing, organizations have to change their way to respond consumer's needs
and wants and changing the way they respond to their competitors. The growth of social media marketing and
electronic word of mouth has allowed consumers to interact with each other in the virtual world and to share
their perceptions and feelings towards FMCG items which are available on social media sites. Because of
commitment of individual's social networking particularly Facebook have part more commitment in social
activism in Pakistan. Numerous social changes has been perceived and reported by the traditional media.
The major objective of study is to explore the impact of social media in terms of satisfying customer needs for
purchase decisions of FMCG items.
The present study was conducted in the Faisalabad and Lahore cities. 5 shopping malls were selected from each
city as population and the sample of 204 respondents was selected conveniently from the customers of these
shopping malls. Moreover, data was collected by using mall-intercept technique with the help of questionnaire
and analyzed by using SPSS. Frequency, percentage and simple linear regression were used to check the central
tendency. When regression was applied the value of R2 was 0.201 which depicts that 20.10 % customer
satisfaction was due to social media. Interaction term was created to check the role of customer trust as
moderation effect. Change in R2 was 0.239 which depicts that the relationship of social media and customer
satisfaction was increased up to 23.90 % in the presence of customer trust. Customer trust played significant
role as moderator in the relationship of social media and customer satisfaction. It was found on the basis of
statistical techniques majority of the respondents were satisfied with the social media marketing.
This study will help to the companies to target their customers via social media according to their needs and
wants. This study will also help those companies who did not yet start to use social media for marketing
purpose.