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Home > Marketing Chain of Cotton in the Punjab, Pakistan: Skills Gap Analysis of Stakeholders

Marketing Chain of Cotton in the Punjab, Pakistan: Skills Gap Analysis of Stakeholders

Thesis Info

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Author

Adeel Ahmad

Program

PhD

Institute

University of Agriculture

City

Faisalabad

Province

Punjab

Country

Pakistan

Thesis Completing Year

2018

Thesis Completion Status

Completed

Subject

Agricultural Technology

Language

English

Link

http://prr.hec.gov.pk/jspui/bitstream/123456789/9735/1/Adeel%20Ahmad_Agriculture%20Ext_2018_UAF_PRR.pdf

Added

2021-02-17 19:49:13

Modified

2024-03-24 20:25:49

ARI ID

1676726614150

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Cotton is an important source of fiber used as main input in the textile industries throughout the world and it also has significant position in the world trade. Pakistan is 4th in terms of cotton production and 10th in terms of yield. From last few years in Pakistan, there is a serious decline in production of cotton due to untrained stakeholders. In the marketing chain of cotton in Pakistan, three stakeholders i.e. cotton growers, commission agents and ginners are the most important. The lower level of knowledge, skills, and attitude of the stakeholders results in less productivity and lower quality products. Ultimately, stakeholders get small returns due to which they lack competence and incentive to spend in technological upgradation of the cotton farming. This study addresses the skills gap of the stakeholders involved in marketing chain of cotton, constraints faced by the stakeholders and methods of bridging those gaps by providing better extension strategies. Multistage random sampling technique was used to select the study respondents. The total sample size of the study was four hundred respondents (300 cotton growers, 50 commission agents and 50 ginners). Separate interview schedules were prepared to collect the data from three types of respondents. The collected data were analyzed using SPSS (Statistical Package for Social Sciences). It appeared that most of the cotton growers had skills gap in production practices, assessment of quality characteristics of cotton, control of factors involved in low production and quality, skills regarding value addition options, skills regarding management of marketing costs and skills gap regarding packing material. Commission agents had skills gap in assessment of quality characteristics of cotton, acquiring price information, labor and its costs management, transportation, storage, grading, packaging, control of losses, control of factors affecting price and quality of cotton. Ginners had skills gap in assessing quality characteristics of cotton, getting price information, managing operations involved in ginning process, management of problems, labor management, upgradation of machinery, business competitiveness, quality management, marketing strategies, knowledge of government policies, promotion of institutional linkages, transportation, storage, capacity of losses management, getting extension services, packing and acquisition of technical knowledge
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مڈھلی گل

کامرس دا طالب علم ہوون دے باوجود ساہت، قدرتی منظر تے سہپن وچ میری دل چسپی بال پن توں ای سی۔ایہو کارن اے کہ میں باقاعدہ لکھنے توں پہلے سارا پاکستان خاص کر شمالی علاقہ جات دی یاترا تِن سو تو ں وی ودھ وار کیتی۔ بہت سارے لکھاری تے کویاں نال سنگت وی رہی تے جدوں پہلا لیکھ اخبار وچ چھپیا تاں متراں ولوں ملی ہلا شیری کان ساہت وچ دلچسپی ڈونگھی ہوندی گئی۔ پنجابی ساہت دیاں لکھتاں پڑھ تے اوہناں دے لکھاریاں نوں مل کے خوشی محسوس کردا ساں۔ارشاد ڈیروی نال وی میرا سمبھندھ ساہت پاروں ہویا۔ پہلی ملاقات دا قائم ہویا تاثر اج تائیں برقرار اے۔ اوہ اک درویش صفت منکھ نیں۔ سب نال پیار کرن والے تے یاراں دے یار، اُچ کوٹی کوی، پارکھ تے کھوج کارنیں۔ اوہناں دے سریر وچ اک بھڑکائو روح دا واس ہے جو اوہناں نوںٹک کے بہن نہیں دیندی۔ ہر ویلے کسے نہ کسے کم وچ رجھے رہندے نیں۔

میں اپنے کول موجود آپ دیاں لکھتاںنوںگوہ نال پڑھیا تے پڑھن توں بعد اوہناں دی شخصیت تے فن دی جو مورت من اندر ابھری میں انتہائی ایمان داری نال اکھراں دی لڑیاں وچ پرو کے تہاڈے ساہمنے رکھ دتا اے۔ میں کتھوں تائیں اپنے سرنانویں نال انصاف کر سکیاں ہاں، ایہہ گل تساں مینوں دسنی اے۔ تہاڈے وچاراں دا اڈیکن ہار۔

                                                                                                                ڈاکٹر محمد ایوب

                                                                                                                فیصل آباد

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