Impact of Marketing Leadership Effectiveness on Change Management in Manufacturing Sector of Pakistan

The major theme of this paper is exploration of new dimensions of marketing leadership effectiveness. These dimensions are discussed in theoretical perspective but the main contribution of this research is their empirical testing. The four intellects namely business, spiritual, emotional as well as political intelligence of marketing leaders are taken for measuring marketing leadership effectiveness and their impact on change management is analysed. The data was collected from manufacturing sector of Pakistan from the marketing leaders who are involved in the process of change management through purposive sampling technique. The sample size for current study was 200. Reliability of items is checked through Cronbach’s Alpha test. Results of correlation and regression analysis of study found positive and it is concluded that four selected intellects can act as measures of marketing leadership effectiveness which help in managing change successfully in organizations. This research has significant implications for industry experts as they can judge the ability of marketing managers while assigning them leadership role after measuring the four intellects as proposed in this research. For academia point of view, researchers who are interested to measure marketing leadership effectiveness can gain insight from present research.

Impact of Political Skill on Positive Behaviors and Job Embeddedness

Political skill is the essential requirement for individuals to survive in the political arenas of organization, and is a topic that is gaining significant recognition in the area of managing interactions within the organization. The present study investigates political skill influence on helping behavior, compassion, knowledge sharing behavior and job embeddedness under the mediating mechanism of organizational based self-esteem, interpersonal trust, and personal reputation. Moreover, political will moderation impact is also observed among political skill and its outcomes. A quantitative approach is employed involving responses from 219 managers serving in banks of Islamabad and Rawalpindi using a questionnaire. Structural Equation modeling and process macro is used to test the hypotheses. Political skill revealed a significant positive impact on positive behaviors and job embeddedness, organizational based self-esteem, interpersonal trust and personal reputation. The results supported mediation hypotheses however; political will moderation was not supported. Political skill will help managers deal with tough competitions, technological advancements and demanding jobs, and to cultivate a positive environment in the workplace by promoting positive behaviors such as helping colleagues, showing a compassionate response, engaging in knowledge sharing behavior and by increasing job embeddedness. Managers should be trained to develop political skill in their personality as it will help them to enhance self-esteem, add to their repute, and help to develop trust in colleagues. The study was the first to address the unexplored areas of research regarding political skill impact on positive behaviors and job embeddedness in the presence of specified mediators and moderator.