دور التسويق الداخلى في تعزيز الرضا الوظيفي

ركزت الدراسة على التسويق الداخلي بإعتباره يهتم بصورة أساسية بالعملاء الداخليين من موظفين وعاملين من خلال تحقيق رغباتهم ومطالبهم، لضمان الوصول لأفضل حالات الرضا، وبالتالي أجود أداء ممكن. هدفت الدراسة لمعرفة العلاقة بين التدريب والرضا الوظيفي، ومعرفة تأثير تمكين العاملين على تحقق الرضا الوظيفي، كذلك معرفة مدي وجود ارتباط بين فرق العمل و تأثير الدعم الإداري على الرضا الوظيفي. واتبعت الدراسة المنهج الوصفي التحليلي، والتاريخي، بالإضافة للمنهج الإحصائى. من أهم نتائج الدراسة إن عدم ملائمة ومواكبة التسويق الداخلي للبيئة السودانية قد يساهم فى قلة الاهتمام بتحقق الرضا الوظيفي. وأوصت الدراسة بالإهتمام بملائمة ومواكبة أساليب التسويق الداخلي للبيئة السودانية للمتغيرات الخارجية لزيادة الرضا الوظيفي وبالتالي ضمان كفاءة الأداء.

Language as a Discursive Practice: A Critical Study of Scarlett Thomas's Novels

Language as a Discursive Practice: A Critical Study of Scarlett Thomas's Novels This qualitative study takes language as a discursive practice and applies this concept to the texts of two novels (PopCo & The End of Mr. Y) of Scarlett Thomas — contemporary British novelist. It is a theoretical work done with the aim to understand what language as a discursive practice is and to find how this propositionisimplicitlyworkinginnarrativetextsofThomas.Thestudystartswiththis assumption/hypothesisthatlanguageispotentiallyamulti-meaningphenomenonhowever,its meaningfulness is contingent upon the context of its use. Relevant literature has been critically reviewed in Chapter 2 concerning significant aspects of language as a discursive practice. This discussion opens up spaces and creates rationale for the study of language use in the texts of Scarlett Thomas. Poststructuralism as methodological perspective, Discourse Analysis as Research Strategy and Critical Discourse Analysis (CDA) as a method of study have been critically discussed to find out their relevance to the texts under study in Chapter 3. A certain amount of criticism, particularly about the application of Discourse Analysis as Research Strategy and justification of CDA as a relevant method is also part of Chapter 3. The Analysis and Interpretation of the text using framework procedures of Fairclough (1989) is the focus of Chapter 4. Language as a discursive practice is discussed and critiqued with this understanding that how language use in the given texts is presented in a common sense way but implicitly the linguistic constructs are positioned to influence the reader for ideological interests. Based on this discussion of language use in the novels, insights are drawn in Chapter 5 mainly concerning that language is a multi-meaning phenomenon and its social use is always perspectival. Finally limitations/suggestions are also given with focused consideration for reader of narratives specifying that there is an essential need to adopt a creative approach to understanding language as a discursive practice in its possible entirety.