کہانی پڑھی جارہی ہے
(سید ماجد شاہ)
چوک میں جہا ز کی ڈمی نصب کی جا چکی تھی۔لڑکی نے چوک سے یو ٹرن لینے کے لیے ،گاڑی کی رفتار آہستہ کی ۔جب گاڑی چوک سے نیم دائرہ بنا کر مڑ رہی تھی تو فرنٹ سیٹ پر بیٹھے ، لمبے بالوں والے لڑکے نے کہا،‘‘ میں ایک منتر نما ایکویشن سے یہ جہاز اڑا سکتا ہوں۔
لڑکی نے کنکھیوں سے دیکھا جہاز آدھا پینٹ کیا جاچکا تھا۔
لڑکی، جس کے جسم میں جاری تمام کیمیائی عمل بحالتِ اعتدال کام کر رہے تھے ،جیسے ایک بیس بائیس سال کی مائل بہ فربا خوشحال گھرانے کی لڑکی میں کام کرتے ہیں۔
اس نے لڑکے کی کپکپاتی مخروطی انگلیوں کو غور سے دیکھا، جن پر سگریٹ کے سرمئی داغ ، تیز گندمی رنگ پر نمایاں تھے۔پھر لڑکی نے بائیں ہاتھ سے اپنی سرخ ٹی شرٹ کا بٹن کھولتے ہوئے پورے یقین سے کہا، ‘‘ میں اس پر اڑنا چاہوں گی۔’’
گاڑی کا اے سی بند تھا ۔ شیشے تھوڑے نیچے کیے گئے تھے تاکہ سگریٹ کا دھواں خارج ہو سکے، اس عمل سے دھواں باہر ضرور نکل رہا تھا لیکن رد ِ عمل کے طور پر باہر کی شدید گرمی گاڑی میں بھر گئی تھی۔
جب لڑکی یہ جملہ بول رہی تھی۔‘‘ میں اس پر اڑنا چاہوں گی۔’’تو اس کے لہجے میں مذاق کا عنصر رائی برابر بھی شامل نہیں تھا، کیونکہ جب وہ مذاق کے موڈ میں ہوتی تھی تو اس کی آنکھوں میں شرارت کی لہر ابھر کر بھوؤں کو کمان بنا دیتی اور کمانیں ماتھے پر لطیف شکنیں پیدا کردیتیں۔ اس پر ہونٹوں کے ابھار میں اضافہ اور گالوں کے تھوڑا اٹھ جانے سے اس کا...
Micro, Small and Medium Enterprises are major sector in Indian economy in relation with GDP (Gross Domestic Product), Export and Employment generation for the country. According to Ministry of Statistic and Programme Implementation (MOSPI), the share of MSME for Gross Value Added (GVA) in total GVA during the year 2016-17 was 31.8% which is considered as significant contribution to economy. As per Directorate General of Commercial Intelligence and Statistics (DGCIS) the portion of MSME related products in total export from India during 2018-19 was 48.10% with this it is indicated most important sector for economy but after declaration of lockdown due to Covid-19 that lead to major impact on MSME sector. In this study researcher try to identify the PESTEL Environment after Covid-19 and ATMA-NIRBHAR BHARAT Abhiyan initiated by Indian Government on 12th May 2020. The major finding of the study indicated major decision are taken by government of India and Atma-Nirbhar Bharta Abhiyan give boost to MSMEs in future and widely increases number of MSMEs. In India movement also started Vocal for Local that lead to strengthen MSMEs in future.
There is an increasing interest in research on internal marketing in the marketing services literature. This has arisen largely from the suggestion that internal mar keting contributes to services companies’ success through its role in developing customer satisfaction. The birth of Internal Marketing has its roots in the 1980’s, and originated with the purpose to provide continuous and consistently satisfying service quality. The term Internal Marketing has been derived from the word ’internal customers’ which was first used by Berry (1981). Internal Marketing considers employees as internal customers and continuously aims to have them motivated in their jobs to encourage improved performance and better customer satisfaction. This thesis examines the depth of understanding and applicability of Internal Marketing in the higher education sector, which is not a typical conventional service industry. It focuses on the relationship between perceptions of Internal Marketing and Organizational Commitment of employees in the higher education sector. Up until now, while considering Education as a service provider, the marketer’s focus has been limited to the external customers, who in the case are the students. This thesis explores the element of internal marketing which impacts job satis faction and service quality of faculty members, employed in public and private universities in Pakistan. Our sample consists of 398 faculty members. The results provide evidence that all of internal marketing elements (employee motivation, empowerment, & market orientation) have significant effect on job satisfaction. The aspects of empowerment and motivation were found to have significant ef fect on service quality, while market orientation and recognition did not have any significant effect. On the other hand, job satisfaction has a strong effect on ser vice quality, indicating the importance of this relationship. The results of this study will help universities to understand the concept and application of Internal Marketing in academia, and will guide university management in enhancing job satisfaction and service quality, leading to improved employee performance and student satisfaction.