ہاں ہاں زرداری مجرم ہے ؟
پروفیسر ڈاکٹر محمد یوسف اعوان
بندوق والوں کا مجرم ؟ فتوے والوں کا مجرم ؟
زرداری ان سب کا مجرم ہے جن کا بھٹو مجرم تھا ،بے نظیر مجرم تھی ،مرتضی مجرم تھا ،شاہنواز مجرم تھا ،سلمان تاثیر مجرم تھا ،شہباز بھٹی مجرم تھا ،بشیر بلور مجرم تھا،زرداری کو ہر طرح سے توڑا گیا ،گیارہ سال جیل میں رکھ کر ،بھیانک جھوٹے مقدمے بنا کر ،بدترین تشدد کا نشانہ بنا کر ،جیل سے نکال کر وزارت کا حلف اٹھوا کر ،بالآ خر ایوان صدر میں قید کر کے ۔
مگر وہ نہ ٹوٹا ،نہ جھکا نہ بکا بلکہ نا کام دشمن اس کی مسکراہٹ تک نہ توڑ سکے ۔اس پر طرح طرح کے مقدمے بنائے گئے ،مقدمے خود ساختہ ،قاضی اپنے مگر کچھ ثابت نہ کر سکے ،زرداری کی جوانی چھن گئی مگر سچ کا بول بالا ہوا وہ ڈٹا رہا مگر دشمن ہار ماننے والے کب تھے ۔انہوں نے پرکشش الزامات پر مبنی کہانیاں گھڑیں ،میڈیا پر بیٹھے افلاطونوں کو حکم دیا کہ دن رات ان کی کہانیوں کا ڈھنڈورا پیٹو ،اتنا جھوٹ بولو ،بار بار بولو ،لاکھوں بار بولو، جھوٹ کو سچ بنا دو ،بچے بچے کو یاد کروا دو کہ زرداری برا ہے زرداری چور ہے زرداری کرپٹ ہے ۔
مگر وہ نہیں جانتے تھے کہ زرداری کا مقدمہ تاریخ کی عدالت میں ہے ۔تاریخ کی عدالت کسی کی خواہشات کی غلام نہیں ہے ۔تاریخ کی عدالت ثبوت مانگتی ہے ۔تاریخ کی عدالت سچ کو اجاگر کر کے چھوڑتی ہے ۔تاریخ کی عدالت وقت کے فرعون کی طرف سے جھوٹے الزامات کو اٹھا کر باہر پھینک دیتی ہے تاریخ کی عدالت ہر ایک مجرم اور ہر ایک ملزم کو کٹہرے...
Many western scholars have tried to interpret the Holy Qur’an into other languages of the world. William Montgomery Watt and Robert Spencer are included in the list of those commentators of the Qur’an who have presented their Quranic commentary in English language. But while interpreting the verses of the Holy Qur’an about the life, character and teachings of the Holy Prophet both the scholars have fabricated the teachings of the Holy Qur’an. Therefore, the main purpose of this study is to compare and analyze the interpretation of both western writers about the verses of Sūrah al-Aḥzāb in which the necessary information about the marriage of Prophet Muhammad with Hazrat Zainab has been discussed. Through the text analysis method and comparative and analytical approach, this article has raised some of the errors and propaganda elements found in the commentaries of both the Western scholars. The article proves that the writings of Western scholars like this need to be refined and scrutinized carefully in maintaining the sanctity of Islam and respecting the rights of the Prophet Muhammad (PBUH). This paper concludes that all such allegations are either based on fabricated historical reports or false interpretations and misunderstanding of the facts.
In present scenario, customers are well aware about the price and feature of all the substitute of a product.
They have more awareness, more accessibility to the various brands in market. Generic competition among the
products has made the competition tougher.
The aim of this work is to understand the effect of optimum brand promotional activities to improve brand
equity. Students enrolled in university in faculty of management sciences were considered as target population.
Respondents were selected on the basis of non-probability convenience based sampling technique. A survey
questionnaire was conducted. The number of respondents was 273 which were included in the study.
Reliability test, descriptive analysis, factor analysis and regression analysis used for data interpretation. SPSS
20 version software was used for data analysis.
It is concluded from the study that celebrity endorsement, advertisement and sales promotion have significant
effect on brand image, brand awareness, brand association, brand loyalty and perceived quality. Brand image
has significant positive effect on brand awareness, brand association, perceived quality and brand loyalty. It is
further evident that brand image has partial mediating effect on brand awareness, brand association and brand
loyalty through advertisement, celebrity endorsement and sales promotions. Brand image has mediating effect
on perceived quality through celebrity endorsement, advertisement and sales promotion.
The results of this study will help out the brand managers and marketing managers in beverage industry for
designing and launching the promotional mix. The study has been conducted in only one metropolitan city of
Pakistan. Respondents may be different in different cities due to their change in life style and preferences.
Future researchers can conduct the same study in different cities or at national level.