Relationship Between Service Quality and Customer Delight and Customer Loyalty at the Fitness Center Business in East Java

This article aims to analyze the relationship between Service Quality and Customer Delight and Customer Loyalty at the Fitness Center Business in East Java. This research method This research is an explanatory research. The unit of analysis in this study is the individual. The respondents of this research are members of the Fitness Center in East Java. The population in this study were all fitness members in the East Java region who during 2019-2020 years extended their membership at least twice and were in East Java, especially the Kartosusilo Gate area which includes the cities of Gresik, Bangkalan, Mojokerto, Surabaya, Sidoarjo and Lamongan. The number of sufficient samples is 365 respondents. The results show that Service Quality has no significant effect on customer delight. This is because with standard equipment and services, members feel happy. Likewise, the characteristics of the majority of fitness center members are individuals who feel quite happy with the situation and conditions provided by the manager, thereby indicating that the Service Quality at the current Fitness Center business in East Java has not been able to encourage an increase in customer delight. The results of this study also show that Service Quality has a significant effect on Customer Loyality, thus Service Quality at the current Fitness Center business in East Java can encourage the increase in Customer Loyality. Given the large role of service quality on customer loyalty, it is recommended that companies always maintain and improve service quality at the Fitness Center business in East Java.

Design and Implementation of Quality Enhanced Multimedia Content Delivery System for Mobile Clouds

The usage of multimedia applications is growing and the requirements for higher quality content delivery are increasing rapidly in the mobile network environment. The mobile network environment is challenging for recent multimedia applications as compared to the wired network environment in various ways. The multimedia contents are delivered to mobile users over heterogeneous networks. Due to fluctuation in bandwidth and user mobility, the service providers are facing difficulties in providing Quality of Service and guaranteed content delivery for multimedia applications. The existing schemes use the single source and multi-source delivery but are unable to balance between stream quality and network congestion for mobile users. Recently, HTTP is used for video streaming that ensures persistent integration of video quality to current HTTP based servers. The HTTP server stores multiple quality levels to provide adaptive media streaming under varying network environment. We designed a Quality Oriented Multimedia Content Delivery Scheme for the mobile cloud to deliver better quality multimedia contents for the mobile user. A method is developed to measure smooth available bandwidth in varying network condition that is used for bitrate selection. An optimized rate adaptation algorithm is designed and implemented to select the best bitrate for the next video chunk.The multimedia contents are delivered to the mobile device on the basis of the device’s parameters and network environment. A rate adaptation algorithm is designed by using Lyapunov optimization for multisource multimedia content delivery to minimize the video rate switches and provide higher video quality. The mobile cloud based multi-source streaming is designed and implemented to enhance performance in an adaptive video streaming client. The performance is compared with existing streaming techniques to validate the multi-source streaming solution. It considers key factors such as video quality, bitrate level, and quality variations to enhance quality of experience over wireless networks. The objective video quality assessment models like Peak Signal-to-Noise Ratio, Structural Similarity, and Video Quality Measurement are used to measure quality of the video. The client side Quality of Experience metric such as Startup delay, Rebuffering events, and Bitrate switch count are used for evaluation. The results show significant improvement over existing multimedia content delivery schemes.