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Intelligent Database Strategy for Marketing Decision Support System

Thesis Info

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Author

Fareed Ahmed

Program

PhD

Institute

NED University of Engineering & Technology

City

Karachi

Province

Sindh

Country

Pakistan

Thesis Completing Year

2017

Thesis Completion Status

Completed

Subject

Computer Science

Language

English

Link

http://prr.hec.gov.pk/jspui/bitstream/123456789/13676/1/Fareed_Ahmed_Computer_Science_NED_UET_karachi_HSR_2017_14.03.2017.pdf

Added

2021-02-17 19:49:13

Modified

2024-03-24 20:25:49

ARI ID

1676727777877

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In the current competitive marketing world, it is notably significant for decision makers to have intelligent tools that support decisions making quickly, rightly and accurately. Marketing is one of the areas in which decisions are taken on complex marketing environment based on uncertain, inaccurate and ambiguous information. In addition, the problem could have multiple criteria on which the decisions are made. In this dissertation, first Formal Specification Notation is proposed. The proposed notation is robust, convenient and suitable for varying nature problems. It deals both crisp and fuzzy data, for requirement specification, that leads to minimization of ambiguity and uncertainty arising from manifold market or other sources. Secondly, concept of Hypothetical Database is used to develop What-if database constructor. It allows the decision makers to analyse the data/information from the original database by generating what-if scenarios to evaluate the future strategies for marketing. Lastly, a new algorithm is proposed for decision support system based on Fuzzy Analytic Hierarchy Process (FAHP) approach and Area ranking of fuzzy numbers based on positive and negative ideal point’s method. Area ranking method captures the risk attitude of decision makers. For the validation of proposed algorithm and 5P’s marketing mix elements, a case study of a company is conducted as an example.
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سہ نثری

سہ نثری
وہ بھی عجیب پاگل لڑکی تھی
جو کتابوں میں پھولوں کی طرح رکھتی تھی
میری نثری نظموں ، نثموں کے تراشے
۔۔۔۔۔۔۔
جس نے رقص کرتی ہوائوں کی گرہ کھولی تھی
چناب اور نیل کی داستاں سنائی تھی
آج وہ صحرا میں آنکھیں نچوڑتا پھرتا ہے
۔۔۔۔۔۔۔
عقیدت سے دیے روشن کرتے ہوئے
پوجا کی تھالی میں دل سجا کر
مندروں میں داسیاں رقص کرتی رہتی ہیں

تعلیم نسواں: اسلامی روایت اور عصری تحدیات

Religion Islam has given equal rights to men and women in the field of education. For men education was compulsory and women were encouraged to seek education. Both males and females have been referred to using polygamous section for education while women are often encouraged and especially emphasized. The Prophet(SAW)arranged special seats for the gender critical in order to highlight the importance of women education. That was way the passion for special education in women grew so much that women discussed global issues with men and solved to reject men’s judgement. It was the influence of this academic moment that many Muslim women not only made a name for themselves, but also wrote books on various research topic in the field of Hadith, Commentary, Iftaa and many other Sciences. Thanks for this global revolution Muslim rulers not only provided a learning environment for their children but also established large educational institutions for ordinary women. The astonishing thing is that despite this wonderful past today Muslims are unable to provide a safe and secure opportunity for education to women.

Genetics of Quality and Yield Related Traits in Spring Wheat Triticum Aestivum L. under Terminal Heat Stress Conditions

Wheat crop is a basic staple food in many of countries all over the world. To overcome the need and supply gap of food it is necessary to improve wheat yield against different stresses such as heat stress. This study was performed to enhance the knowledge about genetics of heat tolerance in wheat using different agro-morphological parameters for screening of wheat. Line × tester mating design was used to access the genetic variability of wheat for combining ability against normal and heat stressed conditions. One hundred twenty genotypes were sown in research area of Wheat Research Institute (WRI) of Auyb Agriculture Research Institute (AARI) Faisalabad during growing season of 2014-15 in field and tunnel, which was covered during grain filling stage to provide high temperature stress. Ten lines and five testers were selected after proper screening by using different screening parameters such as cell membrane thermostability, normalized difference at vegetative stage, canopy temperature at vegetative stage and relative water content. The selected lines and testers were crossed in Line × Tester mating fashion. In next growing season (2015-16), parents along with their F1 hybrids were sown in triplicated randomized complete block design (RCBD) under normal and tunnel conditions. Data were recorded for both normal and heat stressed conditions for following traits i.e. cell membrane thermostability, normalized difference at vegetative stage, normalized difference at grain filling stage, canopy temperature at vegetative stage, canopy temperature at grain filling stage, relative water content, plant height, flag leaf area, peduncle length, spike length, number of fertile tillers per plant, days to heading, days to maturity, spikelets per spike, grains per spike, thousand grain weight, grain yield per plant and other quality traits like protein , moisture contents, starch, ash, gluten and test weight. Combining ability as used to investigate genotypes with best GCA and SCA. These parameters can help breeders in wheat crop improvement. All traits in this study showed dominance type of gene action under both normal and heat stressed environments. Results showed that the parents V-12103, Miraj-08, Faislabad-08, V-12082, Millat-11 and Chenab-2000 were good general combiner for grain yield and quality traits under both normal and heat stressed conditions. Among different crosses, V-13013 × ND643, SW89.52277 × Chenab-2000 and V-13013 × V-12082 showed better performance for grain yield and quality related traits that can be used in further breeding program for improvement of grain yield and quality parameters of wheat.