قرآنی اور غیر قرآنی زندگی کا تقابل اور جائزہ

Allah has blessed the human beings with countless blessings, among these; the two most important are life and Quran. To be thankful for these blessings is compulsory, however, it is to be mentioned with regret that we are unaware of this obligation. Life that is not passed in accordance with the defined pattern and stipulations of Quran is a non Quranic pattern of life. Today Muslims have lost dignity by putting aside the Quranic teachings. What is Quranic pattern of life? To know it one has to dive into the sea of Quran and then need to find pearls and shells by pondering and considering on we can unveil the secrets of the universe. Non Quranic pattern of life is not the guarantee of success, rather it is a disgrace in both the worlds. If life is to set on Quranic pattern then one understand Quran well. To deny useless deeds, false beliefs and civilization of human beings are the objectives of Quranic study. ALLAH also wants the same from Believers. Quran is the mentor of all worldly knowledge. All other disciplines are derived from it and all are dependent on the Quran. Therefore it is necessary to have a purposed life and to come out of purposeless life. Once the pattern is according to Quran, all the disappointments and worries of life would end gradually. Life in the light of ALLAH’s orders is a guaranteed peaceful, blessed and eternal successful. What actions come under Quranic pattern of life and which life goes out of its vicinity, this would be discussed in detail in this article.

Impact of Service Quality, Customer Relational Benefit and Relational Bonds on Customer Loyalty with the Mediating Role of Customer Satisfaction: A Study of Pakistan Banks in Multan Region.

Banks are considered as the most prestigious financial institutions; their impact on economy is widely accepted and recognized. Customers are the most prominent factor which may affect the success of banks. Customer satisfaction and factors contributing towards customer satisfaction and loyalty become the most prominent studies in almost all types of organizations. Achieving customer satisfaction without customer loyalty is worthless. Customer satisfaction and loyalty have been empirically investigated in many ways and tested in numerous organizations. This study provides help in relationship marketing to retain the loyal customers. Objectives of Study are to find out the factors that play a key role to enhance the customer loyalty. To get and retain loyalty, different important variables service quality, customer relational benefits, relational bonds & customer satisfaction have been discussed in this study. This research investigates the role of service quality, customer relational benefits and relational bonds to enhance the customer satisfaction and customer loyalty as well. This study focuses and discusses empirically findings from 422 customers of different banks situated in Multan. AMOS and SPSS were used to analyze the data. Descriptive statistics, frequency distribution, correlation, confirmatory factor analysis and structure equation modeling tools were used to analyze the data. Major finding of this study indicates that service quality, customer relational benefits, relational bonds & customer satisfaction are key players that enhance and retain the customer loyalty. This study provides a comprehensive guide line for managers to access and retain the loyal customers.