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Online Audience As Gatekeepers: the Influence of Web Analytics on Content Selection in Kenya’S Top Five News Websites

Thesis Info

Author

Muinde, Joel Mulonzi

Department

Graduate School of Media and Communications

Program

MADJ

Institute

Aga Khan University

Institute Type

Private

City

Karachi

Province

Sindh

Country

Pakistan

Thesis Completing Year

2020

Thesis Completion Status

Completed

Subject

Digital Journalism

Language

English

Added

2021-02-17 19:49:13

Modified

2024-03-24 20:25:49

ARI ID

1676727868563

Similar


This study examined the adoption of web analytics by Kenya's top five news websites as ranked by Alexa.com on how online audiences impact news selection by online editors. The study was guided by four research objectives: (i) to determine to what extent web analytics monitoring are done by editorial teams, (ii) to establish factors driving the use of web analytics and what tools used, (iii) to establish how use of web analytics contributes to editorial decisions, and (iv) to identify the relationship between the use of web analytics and business decisions in newsrooms. The study was guided by two theories: Uses and Gratification and technological determinism. The study adopted concurrent research design and a mixed-methods research approach. Questionnaires and interview guides were used as data generation tools. The researcher adopted census survey and Key Informant Interviews as research methods. The sample size of the study was 43 respondents. This was achieved through stratified and purposive sampling techniques. The quantitative data was analyzed using SPSS (Version 25) and presented in form of pie charts and graphs while qualitative data was analyzed thematically. The study found that all top five websites in Kenya have appropriated several web analytics. They use them for content planning, newsgathering, gauging popularity of content, news placement, re-tweaking headlines, altering content placement, re-tweaking content and appeasing advertisers for commercial gain. Further, the study found that online newsrooms are nearly obsessed with monitoring web analytics but are consciously careful of letting that addiction and over-reliance change their functionalist role of informing, educating, persuading and entertaining audiences by turning them into online audience pleasers. The study concluded that online editors have wielded part of their gate-keeping role to audiences through the use of web analytics signaling a cultural change in newsroom practice. The researcher recommends that online newsrooms set clear editorial policies to ensure that the use of web analytics does not lead to the abandonment of the cardinal role of journalism, to be a watchdog that works for public interest and common good.
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المبحث الأول: أصلها ونسبها

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ولادتها

 ولدت لسید شاکر حسین إبنتُہ الأولی في 12 مارس 1950م التي سماھا نسرین[3]، وفي 24 نوفمبر 1952م ولدت ابنتہُ الثانیۃ والتي سُمیت ب (پروین بانو)[4]، وبعدھا نسبتاً إلی أبیھا سمیت ب(پروین شاکر) وأسمھا في شھادۃ الماجستیر (پروین بیگم)[5]، وأھلھا کانوا یسمونھا بالمحبۃ والدلع ب(پارو). تقول ھي بنفسھا أن (پارو)، و (پارا) أسماء الدلع والدلال کانوا أھلی یسمونی بھا (Nick Name)[6]۔

تعلیمها

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 ثم بدأت الشاعرۃ تُطالع کتب الأدب والمذھب والقصص الدینیۃ وقد فازت في ھذہ المدرسۃ بجائزۃِ في...

نبی کریم ﷺ کی خانگی و معاشرتی زندگی کے اہم پہلو

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Fuzzy Fractional Differential Equations

The concept of fuzzy fractional differential equation (FFDE) was introduced by Agar- wal, Lakshmikantham and Nieto [1]. We develop this concept of fuzzy fractional dif- ferential equation and obtain some results about existence and uniqueness of solution of FFDE. In the second chapter we recall some basic knowledge of fuzzy calculus and frac- tional calculus. In third chapter we introduce the concept of Riemann-Liouville integral and Riemann-Liouville derivative for fuzzy functions. Fuzzy derivative is consider in the Seikkala sense. Moreover we give the new results about the properties of fuzzy frac- tional integral and fuzzy fractional derivative. Further, we study the existence and uniqueness of the solution for a class of fractional differential equation with fuzzy ini- tial value. The fractional derivatives are considered in the Riemann-Liouville sense. In fourth chapter we establish that fuzzy fractional differential equation is equiv- alent to the fuzzy integral equation and using this equivalence we prove the existence and uniqueness of solution of fuzzy fractional differential equation. Fuzzy derivative is considered in the Goetschel-Voxman sense. Also the applications of the existence and uniqueness theorem has been given. In fifth chapter we present results regarding the existence of the solutions of fuzzy fractional integral equations (FFIE). We prove the existence of the solutions of FFIE under compactness type conditions using the Hausdorff measure of noncompactness. Also we prove an existence result without using noncompactness measure. For this we use a variant of the Schauder fixed point theorem in fuzzy metric space.