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Online Audience Feedback and Media Accountability in Kenya’S Mainstream Media

Thesis Info

Author

Okumu, Ann Adhiambo

Department

Graduate School of Media and Communications

Program

MADJ

Institute

Aga Khan University

Institute Type

Private

City

Karachi

Province

Sindh

Country

Pakistan

Thesis Completing Year

2020

Thesis Completion Status

Completed

Subject

Digital Journalism

Language

English

Added

2021-02-17 19:49:13

Modified

2024-03-24 20:25:49

ARI ID

1676727868740

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This study sought to find out if online audience feedback in terms of engagement, correction and criticism of news stories produced by the media, leads to certain decisions by the media that amounts to accountability. The objectives of this study were; (a) to examine the nature of audience feedback to news stories in Kenya, (b) to determine how media responds to audience feedback on news stories, (c) to examine how the engagement, correction and criticism of news stories by online audiences leads to more accountability in the media, (d) to establish whether prompt reaction by online audience has led to a responsive media. Online audience behaviour was gauged through the active audience theory. The researcher conducted interviews with 15 respondents from five media houses, namely BBC Africa, Nation Media Group, Standard Group, Royal Media Services and Radio Africa. Content analysis was also done using stories extracted from online platforms of the media houses on the coverage of the NYS II Scandal for NMG, SG, Radio Africa Group and Royal Media Services and the night runners for BBC Africa. This study found out that online audience feedback has led to more accountability on the part of the media. Also, that the media takes issue with the nature of audience feedback. Media noted that feedback is mostly harmful to their characters personally and professionally. It is at times subjective, based on feelings and emotions rather than facts that could be used to improve on the profession. This study recommended the need for media literacy skills for the public which in turn will help improve how feedback is given to improve on calls for accountability. The study recommended further inquiry on the mental health of journalists in the wake of constant criticism, trolls and backlash on their personal and professional lives.
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محنت کامیابی کی ضمانت ہے

محنت کامیابی کی ضمانت ہے
نحمدہ ونصلی علی رسولہ الکریم امّا بعد فاعوذ بااللہ من الشیطن الرجیم
بسم اللہ الرحمن الرحیم
معزز اسا تذہ کرام اور میرے ہم مکتب ساتھیو!
آج مجھے جس موضوع پر اظہار خیال کرنا ہے وہ ہے:’’محنت کامیابی کی ضمانت ہے‘‘
صدرِذی وقار!
اس کائنات میں ہرشخص یہ چاہتا ہے کہ میں کامیاب و کامران ہو جاؤں۔ میری کامیابی و کامرانی کے ڈنکے چار دانگ عالم میں بجنے لگیں۔ میری زندگی کامیابی سے گزرے۔ کسی میدان میں مجھے ناکامی کا منہ نہ دیکھنا پڑے۔ میرے دوست میرے ساتھ ہمیشہ تعاون کرنے پر آمادہ ر ہیں۔ اپنے اعداء اور مخالفین کو بھی معاونت پر آمادہ کرنے پر کامیاب ہو جاؤں۔
محترم صدر!
یہ بہت کچھ یونہی نہیں ہوگا ۔اس کے لیے انتھک محنت کی ضرورت ہے۔ اس کے لیے شب و روز کوشش کی ضرورت ہے۔ اس کے لیے مسلسل تگ و دو کی ضرورت ہے۔ اس کے لیے عمل پیہم کی ضرورت ہے۔ اس کے لیے مساعی جمیلہ کی ضرورت ہے، جیسے جیسے ہم محنت کرتے جائیں گے کامیابی کے دروازے ہمارے لیے کھلتے جائیں گے۔
یقین محکم ، عمل پیہم، محبت فاتح عالم
جہاد زندگانی میں یہ ہیں مردوں کی شمشیریں
جنابِ صدر!
اگر کوئی طالب علم تعلیمی میدان میں کامیاب ہونا چاہتا ہے۔ اگر کوئی سیاستدان میدانِ سیاست میں کامیابی و کامرانی کے جھنڈے گاڑھنا چاہتا ہے۔ اگر کوئی قانون دان اپنی عظمت کا لوہا منوانا چاہتا ہے۔ اگر کوئی کسان اپنے کھیت و کھلیان کو کشت ِزعفران بنانا چاہتا ہے تو سب کو درمحنت و مشقت پر دستک دینا ہوگی۔

صدرِذی وقار!
قرآنِ پاک میں ارشاد ِباری تعالیٰ ہے کہ ’’لیس للانسان الا ماسعی‘‘ یعنی انسان کو وہی کچھ ملتا ہے جس کے لیے وہ کوشش کرتا ہے جس کے لیے تگ و دو کرتا...

Pengaruh Motivasi Dan Kompetensi Kerja Terhadap Prestasi Kerja Karyawan Sales

Penelitian ini bertujuan untuk mengetahui pengaruh Motivasi dan Kompetensi Kerja terhadap Prestasi karyawan sales pada Perusahaan PT. Hadji Kalla Toyota Cabang Cokroaminoto di Makassar. Pendekatan penelitian ini menggunakan pendekatan Kuantitatif. Dengan sampel yang digunakan berjumlah 48 orang karyawan sales. Selanjutnya model analisis data yang digunakan adalah analisis regresi linear berganda yang diolah menggunakan program SPSS. Berdasaarkan hasil penelitian yang telah dilakukan menunjukan bahwa pengaruh Motivasi dan Kompetensi kerja berpengaruh positif dan signifikan terhadap prestasi kerja karyawan sales pada perusahaan PT. Hadji Kalla Toyota Cabang Cokroaminoto di Makassar.

Srtrategic Analysis of Spatial and Temporal Water Quality of River Chenab and its Management

Water quality of many rivers in the developing countries is under serious threat of degradation and Pakistan is no exception to this. The river water may be polluted by the effluents stemming from industrial, municipal, agricultural or mining activities. The most affected rivers are those flowing through the urban areas and subjected to anthropogenic activities. The river Chenab, traversing near the industrial cities and municipalities, is largely used for constant disposal of untreated effluents in the Punjab province of Pakistan. Consequently water quality of the river degrades particularly in the low flow months. This study was conducted to monitor, assess and model the water quality (WQ) of river Chenab over a length of 292 km from its entrance in Pakistan at Marala. The monitoring program was conducted during low flow months (October to March) of years 2006-7 and 2007-8. Water samples were collected from seven locations along the river and all the contributing drains as well. These samples were analyzed for a variety of physical, chemical and biological quality parameters. The data collected from monitoring as well as from secondary sources were utilized in three phases of analysis. In the first phase water quality indices (WQIs) were calculated using CWQI 1.0 model developed by Canadian Council of Ministers of the Environment (CCME). Three intended uses of river water i.e. drinking, aquatic life and irrigation were incorporated for WQI calculations at selected points along the river. In the second phase, mathematical model (MIKE 11 model developed by Danish Hydraulic Institute (DHI), Denmark) was formulated to simulate a conservative WQ parameter (salinity of river water). Two non-conservative WQ parameters (dissolved oxygen (DO) and biochemical oxygen demand (BOD)) were modeled in third phase of the analysis using MIKE 11 model. The results of WQI revealed that the lower river reach (185 to 233 km) was more polluted than the upper 185 km segment. In this river reach, overall WQI ranking were poor for drinking and marginal for both irrigation and aquatic life. The WQIs for all three uses were ranked poor at sampling point located at 233 km below Marala headworks. The calibrated model for salinity simulated the most saline condition in the river during the months with minimum flow (i.e. November and December). The results also depicted high salinity in the downstream river reach receiving polluted effluents from two major drains (Faqirian Sillanwali and Chakbandi drain). Finally the model was calibrated and validated for DO and BOD. The results of simulations indicated DO depletion and high BOD levels in the downstream river reaches particularly from 200 to 270 km. Different scenarios were also tested to predict the river water salinity by varying discharge of the drains. The salinity of river water was found highly sensitive to the amount of effluents added by the surface drains. The study of management scenarios for BOD suggested that the maximum water quality improvement can be achieved if there is no diversion of flow from the river coupled with 60 percent reduction in BOD of the drain effluents through treatment.