Development of College of Industrial Technology FM Broadcast Trainer

An FM Broadcast Trainer was developed to expose the students to the basic equipment needed in radio broadcasting. The cost of Portable FM Broadcast Trainer is much lower than the cost of the traditional commercial equipment because of the materials used. The FM Broadcast Trainer is laboratory equipment that can be used by schools offering academic programs in Industrial Courses specifically Electronics Communication courses. At present there is no portable FM broadcast station available in the local market. Some schools are reluctant to by new FM station equipment since these are quite costly. To resolve this problem, the researchers deemed it necessary to design and develop a portable FM Broadcast Trainer that is simple and affordable to fulfil the basic curricular requirements for offering courses in Electronics Communication Technicians. This is a requirement for our graduates to qualify to take the Radio Telephone Operator examination given by the National Telecommunication Commission the telecommunication body in the Philippines counterpart of Federal Communication Commission in the US. Aside from this, the station will be a venue for Mass Communications students and a vehicle for channelling important announcement from the School.

Antecedents of Customer Retention in Telecom Industry of Pakistan: Mediating Role of Customer Satisfaction

Telecom industry of Pakistan has been grown up in recent years despite facing many competitive challenges similar to other industries across the globe. It is still enchanting new entrants to come into play. The purpose of this research is to propose and test a model of customer retention in the Telecom industry of Pakistan. Moreover, the study aims to identify the key determinants of customer retention related to telecom service providers. It investigates the effects of perceived service quality and brand image towards customer retention. This study also shows how mediating variable like customer satisfaction influences the relationship between perceived service quality and brand image towards customer retention. Successful organizations know that the key to triumph lies in their customers. Hence in today's world, the companies who do not provide value to their customers offer an opportunity for the competitors to jump inside and pilfer these customers. Customer satisfaction with company's offerings is often seen as crucial for victory and long-term competitiveness. In the context of relationship marketing, customer satisfaction is often viewed as one of the central determinants of customer retention. Hence, this study was executed with the sample of three hundred and ten customers in the third largest city of Pakistan, Faisalabad. Customers were the network users from both public and private sectors such as universities, banks and shopping malls. Questionnaires were utilized as the research instrument for collecting data. Data were collected through non-probability sampling technique. Regression analysis and Sobel test technique were practiced to test the hypothesized relationship amongst independent, mediating and dependent variables using SPSS. The findings of the result suggest that operators from Telecom Industry must consider that they should focus on the vital and core point of customer retention. This study helps to have deep insights for the managers of telecom industry to check, where do they lack and what are their urgent need for the growth in longer run. As customers are the essential asset for any organization and looking for new customers is relatively difficult task with respect to monetary and time cost associated with it. As, service quality will be ultimate battle field for all operators to retain their subscribers for longer time. As customer retention relies on brand image and service quality of network provider strongly, such reliance is further strengthened with mediating role of customer satisfaction. Thus, every successful organization earns brand image when it satisfies and retains customers through better services. This overall work on retention is going to reinforce the acute signification of customer retention in telecom industry.