Analysis of Consumer Assessment in Small and Medium Enterprises

Raja Abon Makmur Lestari's business has good potential, resulting in considerable business competition. One of the businesses that produce shredded is Small and Medium Enterprises (UKM) Raja Abon Makmur Lestari. This business must apply a consumer-oriented marketing concept. The application of this concept is to determine the marketing mix consisting of product, price, promotion, and place. The purpose of this study was to analyze consumer assessments of the various attributes of shredded products and evaluate the results of the shredded product marketing mix strategy. The method used in this research is descriptive analysis, with the 4P marketing mix approach. The marketing mix strategy evaluation design involves internal parties, namely business owners, and external parties, namely consumers. The results of the discussion show that consumer assessment of products has guaranteed quality, consumer ratings of prices are in accordance with quality, consumer assessments of shredded product distribution are easy to obtain and consumer assessments of promotion by word of mouth are very efficient and easy to get information on social media. The evaluation results of the marketing mix for shredded products are in the range of 101-125. Based on this total value, it can be concluded that all the variables of the marketing mix carried out by the king of shredded and prosperous sustainable have been effective.

Teachers Role in Influencing Learners Attitude and Motivation Towards Learning of English Language at University Level in Khyber Pakhtunkhwa

The attitude towards learning and motivation of learners is an important factor in which teachers play a crucial role. This is important more so in learning of a foreign or second language. This study is concerned with how teachers and learners perceive teachers‘ motivational behaviour and what impact it has on the learners‘ attitude and motivation towards learning to communicate in English language. To this end, a questionnaire was developed based on Dornyei and Csizer‘s (1998) Motivational Strategies Orientation of Language Teaching (MOLT), observation scheme developed by Guilloteaux & Dornyei (2008), and Dornyei‘s (2001) process-oriented model of motivational teacher practice ‗Motivational Strategies Questionnaire‘ (Cheng & Dornyei, 2007), available on his personal website. The items selected for both teachers and learners were made part of the classroom observation checklist to ascertain if particular behaviour of teachers and learners in the language classrooms occurs that determine learners‘ attitude and motivation towards learning oral communication of English language. The study took place at City University of Science and IT, Peshawar (CUSIT) and Institute of Management Sciences, Peshawar (IMS). The questionnaires were administered to learners (N-175) and teachers (N-12). There were four open-ended questions incorporated in the teachers‘ questionnaire to further add some in depth information, which the close-ended questionnaire could not cover. The participants were undergraduate students, both male and female, of Management Science, Computer Sciences, Engineering and Education taking the course of Freshman English 1, 2, 3 and Functional English. At the end of the study, the collected data was analysed through descriptive statistics, t-test, One-way ANOVA and Dummy variable by using SPSS. The results showed that the student participants expressed their weak satisfaction over their teachers‘ motivational teaching practices while the teachers perceived their teaching practices on a higher level strongly believing them to be the source for the learners‘ positive attitude and motivation towards speaking skill. It is recommended that there is a need to fill that gap between teachers and learners to ascertain the smooth learning of English language. There is a need to motivate learners to engage in different and interesting communicative activities so that a confidence level in the learners could be increased. As the KP learners are highly attached to Pashto language and its culture, so playing videos of the culture of the target language could be highly beneficial for the learners of KP. The learners should be encouraged to communicate in the target language so that hesitation in communicating in the target language could be minimized.