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Home > The Media and Public Opinion in Kenya: the Impact of Print Media Coverage of the Grand Coalition Government

The Media and Public Opinion in Kenya: the Impact of Print Media Coverage of the Grand Coalition Government

Thesis Info

Author

Kamau, Samuel

Department

Graduate School of Media and Communications

Program

MADJ

Institute

Aga Khan University

Institute Type

Private

City

Karachi

Province

Sindh

Country

Pakistan

Thesis Completing Year

2009

Thesis Completion Status

Completed

Subject

Digital Journalism

Language

English

Added

2021-02-17 19:49:13

Modified

2024-03-24 20:25:49

ARI ID

1676728085138

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This study sought to investigate the impact of media coverage of the coalition government and how it influences public opinion. The objectives of the study focused on the role played by the print media in determining how the public views the coalition government, the relationship between media coverage and public opinion was investigated and the impact of media framing on public perception. The study explored the possible impact of this coverage of grand coalition government covering the period starting from December 1512008 to August 31512009. As part of the theoretical framework, the study applied the agenda setting theory, decision making theory and information processing theory of communication to underscore how the nature, quality and delivery of information influences public perception. The study was conducted through a survey .200 questionnaires were administered through the help of qualified research assistants to respondents purposively drawn from the middle class people living in Nairobi to ensure they reach those who are exposed to the print media. Out of these, 140 questionnaires were filled and returned 140 respondents. The data gathered was both qualitative and quantitative data to establish the relationship between media coverage and public perception of the government. The data collected was analyzed using Statistical Packages for the Social Sciences (SPSS) technique. The research findings form part of this final research report The study found that the public rely a lot on the media for interpretation of political news and events. This is because the media is the most highly trusted information source. This is because majority of the people believe the news stories are accurate and balanced. Sustained negative coverage has a direct relationship impact public perception since the public base their decisions based on the negative content. Consistent exposure to negative content causes positive public opinion and rating of the government to diminish because there is no alternative information to balance this. The study further established that there has been very little coverage of the achievements of the coalition government but too much focus on its failures and mistakes, this has led the public to believe the Coalition government has done little or nothing and rating of government performance in critical areas to be ranked very poorly. The language, labels and frames used by the media to describe the government and political events tends to influence public perception because they provide the lenses through which the public looks at the government
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لسان فسوں

لسان فسوں
فلک کی جالیوں سے لگ کر رونے والی۔۔۔!
میری رگوں میں خون بن کر دوڑتی رہتی ہے
میں زمین پر۔۔۔اسی کے خال و خد بناتے ہوئے!
دستِ حنائی کے لمس۔۔۔!
دلفریب لہجے کے سحر میں ڈوبے ہوئے۔۔۔!
تلمیحاتِ خمسہ کی ساری روایتیں۔۔۔!
غیلان،عِلاف،کندی۔۔۔!
فرزند سینا اور فارابی کی آیتیں بھی جانتا ہوں
طلوع سحر کا رازی۔۔۔جب اک وعدہ شام ہونے لگتا ہے
پھر میں موسم زلیخا کا۔۔۔
اک خوب صورت بہانہ بننے لگتا ہوں
سرخ سبز پرندوں کا ورد زباں ہونے لگتا ہوں

جب بھی فسوں ساز شاموں کی بات ہوتی ہے
زیتون و صندل۔۔۔!
سفید کبوتروں جیسے صحیفے پڑھنے لگتی ہیں
شاخوں پر پھول پتے نازل ہونے لگتے ہیں
جنوں کی روشنی میں جناب عنترہ اور عبلہ سے بھی ملاقات ہوتی ہے
جب طاق لمحے۔۔۔مجھ سے گلے ملتے ہوئے گزرتے ہیں
پھر تخلیقات عشق کا سنہری زمانہ بننے لگتا ہوں
سرخ سبز پرندوں کا ورد زباں ہونے لگتا ہوں

لسان فسوں جب دشت میں!
گلابی صحیفوں سے آیتیں تلاوت کرنے لگتی ہے
نشاط تعبیر کی وادیوں میں خوشبو۔۔۔!
شاداب جزیرں میں چاندنی رقص کرنے لگتی ہے
دل دھڑکنے لگتے ہیں
بزرگ جوگیوں سے۔۔۔!
چنبیلی کے سائے میں مناظرہ کرنے لگتے ہیں
لذت زخم کی تفسیر کرتے ہوئے!
جب سیفو،عبلہ اور ماریہ قندیل روشن کرتی ہیں
پھر قلندرانہ رقص کرتے ہوئے۔۔۔میں پروانہ بننے لگتا ہوں
سوسن و نسترن کی قسم!
میں لذت خمار کا تعارف غائبانہ بننے لگتا ہوں
سرخ سبز پرندوں کا ورد زباں ہونے لگتا ہوں

The Region of Punjab: A Sufi Perspective With Particular Focus on Chishtiya Sufism

Medieval Punjab was amongst the first regions of South Asia to encounter the substantial impact of early Sufi mystics. This article aims to investigate the history of the Punjab from a Sufi perspective with particular focus on Chishtiya Sufism and its generous role in diverting the local community center of attention. For that, the prominent Chishti Sufi Dargahs of Baba Farid Ganj Shaker in Pakpattan is selected. The study tries to investigate Dargahs’ impact on the socio-cultural and religious set up of the Medieval Punjab. How did it influence another important religion of the region i.e. Sikh belief, paper tried to highlight this impact as well.

Role of Education Management Information System in Educational Planning & Development

Educational Management Information System (EMIS) is a formal method of providing management with accurate and timely information so that decision making, planning, project development and other management functions and operations can be carried out effectively. It is imperative that the producers as well as the users of education data and information receive proper guidance in the rudiments of EMIS and become aware of its importance and application in response to their own needs to a rapidly increasing and expanding demand from both local and international data users. Planning and development needs sound feedback, which, in the case of education department, is provided by EMIS. For the last so many years planning has not contributed much to the expectations. Besides so many reasons one may be the poor feedback provided for such a purpose. During the study it was desired to understand the meaning, importance, procedure of both EMIS & Planning and to inquire whether their requisites are fully observed. Major focus of the study is based on two types of questionnaire. Both the questionnaire are developed for the experts of the field directly or indirectly involved in the planning and development. The second tool used for the data collection is interview which is a process of interaction. During the interview, subject gave the needed information verbally in a face-to face situation. In the study it was needed to interview the personnel involved in Provincial Management Information System and Planning and Development at Secretariat level while to know the operational activities a panel of officials of Provincial Directorate was also interviewed. In the subject case the existent population consists of Primary, Middle, Secondary and Higher Secondary Institutions, both male and female, of twenty-four districts of the province. The sampled population of the study was twenty-four districts of the province having 26866 Government institutions administered under the Department of Elementary and Secondary Education NWFP. The institutions of each District are further administered under the control of Executive District Officer Elementary and Secondary Education. The data for the study was collected from the same authority concerned. During the study it was found that there is no perfect correlation between the variables of physical facilities and the facilities needed. It was also found that the school mapping activities are not being undertaken. This situation is prevailing at the provincial and district levels of NWFP. The proformas used for collecting data basically capture enrolment of students, profile of teachers and very limited information about school facilities. Assuming that these data would be utilized for school mapping, these are very inadequate to characterize the schools and its environ since it does not contain non school based data such as socio-economic, demographic which are essential in school mapping activities. Apparently there are no conscious efforts at the school stage to undertake this activity more so ever at the district level. The absence of this exercise considering its importance could be attributed reasons: lack of knowledge of the concerned officials to carry out the activity, the absence of the clear-cut policy direction on what, how and when. There is a need to network the entire districts in a province in terms of internet linkage so that the flow and sharing of data information would be more expeditious and timely. EMIS centers at district level may be linked through internet to the National Education Information System. This will establish well defined common data elements; synchronize data collection and processing system using common computer language; faster sharing of information; clearer and meaningful analysis of the performance of the country’s educational system. There must be permanent officials at district level whose job may be to collect the data related to indicators necessary for EMIS data of the event as and when it occurs. In this way they will be able to up-to-date the website of the department. Besides covering all four components (especially input, process & output) of the education system, indicators should also be developed for reference to factors outside the system. These could include additional indicators for accountability to the society at large.