شاہی قلعہ
شاہی قلعہ کے یہ کھنڈرات پاکستان پیپلز پارٹی کی ظلم و جبر کے خلاف ایک طویل جان گسل جد وجہد کی یاد دلاتے ہیں ۔کامریڈ امتیاز خان جو کہ لندن میں رہتے ہیں راولپنڈی میں محلے دار ہونے کے ساتھ ساتھ شاہی قلعہ میںبھی ہمسایہ تھے پاکستان گئے تو چند تصایر پوسٹ کر کے پرانی تلخ مگر خوبصورت یادیں تازہ کر دیں دن کو اگر یہ شاہی قلعہ تشدد مارپیٹ کی آوزوں سے گونجتا تھا تو شام ہوتے ہی ترانوں گانوں اور باتوں کی محفلیں سج جاتیں ۔جیالے پنجاب بھر سے گرفتار کر کے لائے جاتے رہے آخر شاہی قلعہ کے سیل کم پڑگئے تو 20نئے سیل بنانے پڑ گئے بہت سو کو تو لال قلعہ لاہور منتقل کیا گیا ۔اب سنا ہے کہ عقوبت خانوں کا یہ حصہ گر ا دیا گیا لیکن میں سمجھتا ہوںکہ اسے دوبارہ تعمیر ہو نا چاہیے کہ آنے والی نسلوں کو بتا سکیں کہ مارشل لا ء کے خاتمہ اور جمہوریت کے لیے جنگ لڑنے والوں کو کہاں اور کیسے رکھا جاتا تھا ۔
Ahmad bin zeni Dahlan was born in Mecca on 1231 AH. He was a great scholar of Tafseer, Hadith, Fiqh and Sirah. His book "السیرۃالنبویۃ "is a wonderful piece of writing on sirah of Holy Prophet (PBUH). This book has got a significant place in sirah literature. In this book, Author discusses almost all the aspects of the life of Prophet Muhammad (PBUH), like his attributes, miracles, incidents and battles etc. One of zeni dahlan’s modes of sirah writing is that he derives juristic implications and lessons from the events of sirah which can be called Fiqh al sirah in modern terminology. This article intends to explore the mode of Fiqh al sirah in respect with “Al sirah al nabawiyyah” written by Ahmad bin Zeni Dahlan.
Mobile advertising is one the most flourishing businesses throughout the world these days. According to the projections, it is expected to surpass more than 100 billion dollars in the near future, which is more than 50% of total digital advertising budget spent in 2016 globally. One of the possible reasons for this extraordinary growth of mobile advertising can be attributed to the novel penetration and use of smartphones throughout the world. Due to this tremendous growth and remarkable penetration, there is a substantial need for the marketers and business practitioners to better understand their customers’ behavior with respect to their use of this new media. Past researches in the context of mobile marketing are purely conceptual or exploratory in nature. For that reason, there is a substantial need for empirical researches to test the proposed models in order to deeply understand their effectiveness and application in mobile marketing domain. Hence, the aim of current research was to empirically examine the internal and external determinants of mobile marketing having impact on consumer path to purchase and post purchase behavior. These factors were also mediated by emotional value in order to accomplish consumer related behavioral outcomes. A quantitative approach based upon a cross-sectional administered survey was employed to collect the data from 343 university going student as respondents. The Partial Least Square (PLS) two step path modeling was used to test the direct and indirect hypotheses. The results indicate that mobile advertising related factors (except localization) and consumer related factors do impact path to purchase and post purchase behavior sequentially and concurrently through emotional value. Based on the findings of the study, theoretical and practical contributions along with certain limitations and future researches recommendation are discussed consciously.