افقرؔ موہانی
دوسرا حادثہ اُردو کے بزرگ شاعر افقر موہانی کی وفات کا ہے، اپنے معاصرین میں وہ تنہا رہ گئے تھے، ان کی عمر کا اب کوئی شاعر زندہ نہیں ہے، وفات کے وقت ۸۸ سال کی عمر تھی، وہ استاد فن تھے بڑے اساتذہ کی طرح زبان کی باریکیوں پر اُن کی نظر بڑی گہری تھی، اور شاعری میں اس کا بڑا اہتمام رکھتے تھے، ان کے دامن تربیت میں بہت سے شعرا پلے، ان کے تلاندہ کا دائرہ وسیع تھا، صاحب قلم بھی تھے اسی زمانہ میں ایک رسالہ جام جہاں نما کے نام سے نکالتے تھے مگر عرصہ سے لکھنا چھوٹ گیا تھا، مگر مشق سخن برابر جاری تھی کبھی کبھی معارف میں بھی اپنا کلام بھیجتے تھے، حاجی وارث علی رحمۃ اﷲ علیہ کے مرید تھے ان کی یادگار میں ہر سال بڑے اہتمام سے مشاعرہ کرتے تھے، ان کی موت سے ایک استاد فن شاعر اٹھ گیا، رمضان المبارک میں موت یوں بھی ذریعہ مغفرت ہے، اﷲ تعالیٰ اپنی مزید رحمتوں سے نوازے۔ (شاہ معین الدین ندوی، نومبر ۱۹۷۱ء)
The day to day interaction amongst people plav a key role in shaping of a person's social character and persona. Indeed Qur’an and Hadith have treasured guidance regarding the social life of man - as to groom and equip mankind to lead a positive and constructive social life in an Islamic society sociology as a discipline of knowledge borrows its roots and furnishing from the five pillars of Islam. They strengthen a man's character inwardly and outwardly - so as to allow a man to lead a peaceful and prosperous life. Islam and the principles of Qur’an advocate a social life that keeps its balance between the material and the spiritual aspect of life. It furnishes man with such qualities that he is not only successful in this life but in hereafter as well. This article is an effort to probe the sociological perspective of Islamic teachings - and its impact upon a man's social life
Semiotic Analysis of Print Media Advertisements Roland Barthes, key theorist of this study, defined semiotics as study of all signs including words, pictures, music, sound, non verbal expressions and their interrelationships. Research in hand refers to problems and research questions about understanding of denotative, connotative, deep and symbolic meanings of brand name, text, slogan, logo, picture, art work, colour scheme, linguistic and cultural changes brought generated by advertisements. To answer all aforementioned primary and subsidiary questions in hints, Barthes' Semiotic Theory comprising linguistic, denotative, connotative, Coded Iconic and Non Coded Iconic Messages, was employed in semiotic analysis phase of this research. In qualitative analysis of print media ads, exploratory and interpretive research approaches were applied to investigate participants' responses. Overall objectives of this research were focused on elaboration as well as exploration of brand name, linguistic message, logo, monogram and photographic meanings of one hundred print media advertisements. Findings of study in hand were concentrated on the semiotic interpretations of all features of an ad including brand name, slogan, picture, logo, linguistic message etc. These aspects of ads were also symbolically interpreted. Moreover, all ads are based on well planned semiotic techniques to convince customers. Present study strengthened the view that ads are basically by products of cultural norms and adherent to prevalent customs of society. Research in hand materialized its objectives and its manifestation was present in data analysis chapter. Fulfillment of objectives led to contribution to existing knowledge in diversified aspects and scales like academic, cultural, social and language change at global and indigenous levels. In a nutshell, academically, this consolidated document can be used as a text book for subject semiotics in Mass Communication. At global level, this work highlighted Pakistani products, cultural values, work of advertisers and their semiotic analysis.