Code-Switching and Code-Mixing in Pakistani English Novels This study examines the issue of code-switching and code-mixing in written medium that is Pakistani English novels on the grounds that characters, speech communities, and context presented by Pakistani competent novelists are the representation of real life people, speech communities, and contexts. This shows that the use of code-switching and code-mixing by the characters in their dialogues/conversations is authentic. By using content analysis as a method and applying the theories (frames) of types, reasons and context of situation given by Hoffmann (1991), Saville-Troike (2003) and Wallwork (1978), this study investigates the types, reasons and context of code-switching and code-mixing found in the dialogues/conversations of characters. For this purpose, three famous Pakistani English novels are selected which are Moth Smoke (2000), The Crow Eaters (2005) and Salt and Saffron (2000). The theoretical framework for analysis consists of six types of code-switching and code-mixing, eleven reasons of code-switching and code-mixing and five ingredients of context of situations. The results show that the sociolinguistic theories of code-switching and code-mixing presented by Hoffmann (1991) and Saville-Troike (2003) and context of situation ingredients given by Wallwork (1978) are applicable to data in hand. The findings also reveal the fact that most of the characters in Pakistani English novels use intra-sentential code-mixing in their conversations. In this instance, the main reason for them to do code-switching or code- mixing is to express group identity which happens to be a common practice in informal context. The analysis of the data exemplifies some new categories apart from the set theoretical framework which opens new dimensions for future research.
اسلامی معاشرے کا قیام اس لیے ضروری ہے تاکہ خیر کے فروغ اور شر کے خاتمے کو یقینی بنایا جا سکے لیکن اس مقصد کے حصول کے لئے معاشرے کے ہر فرد کو اپنا اپنا کردار کرنا ہوگا۔ کیونکہ اسلام انسانیت کی فلاح و بہبود، بقاو ارتقاء کے زریں اصولوں کا امین ہے اور حق کی پاسداری، معاشرے کے اعلیٰ اقدار کا قیام اور انسانی معاشرے میں باہمی حقوق کا احترام اسلامی تعلیمات کی بنیادی روح ہے۔
اللہ تبارک و تعالی انسان کے خالق ہیں اور انسان کی فطرت سے اچھی طرح واقف ہیں۔ اللہ تعالی نے سیدھے راستے کی طرف اپنے بندوں کو بلایا ہے ۔ اور زندگی کے ہر معاملے میں رہنمائی فراہم کی۔
قرآن مجید کا مرکزی موضوع ہونے کے ناطے ، کتاب مقدس میں انسان سے متعلق مختلف پہلوؤں کے بارے میں بات کی گئی ہے ، جس سے انھیں ایک خاص اہمیت حاصل ہے۔ اسلام انسانی اقدار اور خاندانی زندگی کے بارے میں ایک واضح اور قابل تقلید تصور پیش کرتا ہے۔ خاص طور پر ، اسلام کے ذریعہ پیش کردہ انسانیت کا احترام کرنے کا تصور غیرمعمولی ہے اور دوسری قومیں اس سے محروم ہیں۔ اسلام نے سب سے پہلے انسانی نسل اور وقار کی مساوات پر مبنی ایک نظام کی بنیاد رکھی۔ اس کے بعد ہی مذہب اسلام نے انسانوں کو مذہبی ، اخلاقی ، معاشی ، معاشرتی اور سیاسی شعبوں میں لاتعداد حقوق دیئے۔ انسانی حقوق اور آزادی کا اسلامی تصور آفاقی اور عدل پر مبنی ہے ، جس میں وقت اور جگہ کی تاریخی اور جغرافیائی حدود کا کوئی لحاظ نہیں ہے۔ اسلام کا انسانی حقوق کا چارٹر اللہ رب العزت نے عطا کیا ، جو ساری کائنات کا خدا ہے ، اور یہ پیغام اللہ نے آخری نبی حضرت محمد...
Recognizing the unequivocal importance of English as the only and uncontested medium of global communication for disseminating the universal message of the Qur’an, this paper analyzes the ways in which translational incompetence or substantial incongruities could distort the very essence of the actual text and meaning of this last and eternal message of Allah. Taking selected parts of the first two “ruku’s” of surah al-baqara as a case study, it traces some salient instances of such deviation in the earliest purported English rendering of the Qur’an by Alexander Ross done in the middle of the seventeenth century. Besides attempting to make readers wary of such misleading attempts, it also aims at inculcating in them a sense of distinguishing the authentic works of genuinely qualified renderers from such ill-motivated and ill-informed purported translations.
Purpose: The aim of the research is to scrutinize the employed modes and strategies of brand placement in top rated and most liked Indo-Pak movies (Internet Movies Database rating equal or more than 7.5/10) of last five years (2013-2017).
Design/Methodology/approach: Since the purpose of this research is to extract modes and strategies of brand placement in Lollywood and Bollywood movies, therefore data has been collected through observation and later examined by Content analysis technique.
Findings: The paper highlights the employed modes and their proportion as well as categories of sponsor brands and their proportion in the movies. The paper also presents the involvement ratio of principal and supportive characters during the practice of brand placement.
Research Limitations/implications: While the outcomes of this paper confirms the practice of brand placement in Subcontinent movies, it is recommended that the impact of different modes and strategies of brand placement on brand recall, brand image, buying behavior and etc, should be measured.
Practical Implications:On theoretical front, the study will add to the understanding of academia that how many different ways, a brand can be placed in movie. While on the practical end, both movies makers and brand sponsors operating in Sub continent will get guideline for the future projects.
Originality/value: In the context of Subcontinent especially Pakistan, brand placement has been proactively practiced in movies but study on this unorthodox tool has not been done with that pace. Current study is considered as pioneer study which considers films of both neighbor countries and utilizes uncontroversial data collection tool (which was not used before).